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  • Your Guide to Becoming A Better Live Performer

    The Sarz Academy released their music compilation, Memories That Last Forever 2, to a warm reception. We use their journey as a case study on how to become a successful performing artist.

    Sarz’s label, 1789, has a template. After studying it for a while, we share the winning formula to crafting the next generation of incredible live performers.

    First of all, have singing on lock 

    Apart from being a dancer, DJ and hypeman, can you sing or produce music? Before you dream of rocking stages, make sure you can sing fire like Syntiat and Fxrtune.

    Make performable songs

    Everyone’s giving the Sarz’s students accolades because they made relatable songs like Jam One Kele — a song about a baddie they met at a house party.

    If your song has good replay value, you’ll have people to perform it to and build fan engagement skills with.

    Read, watch, learn

    On the road to becoming a great live performer, you must study. Study your faves, their performance shows, watch and read interviews, understand the processes behind the performances you like. The more you look, the more you see.

    Follow who know road

    Move with people who’ll move your career forward. One of the benefits of being a student of The Sarz Academy is by the time you graduate, you might have big music companies like UnitedMasters and Warners Music Group ready to amplify your voice.

    Reach out to the OGs for mentorship

    In their effort to give artists from the third set well-rounded artist development, Sarz and his company, 1789, partnered with Yeni Kuti, AKA YK Power, to guide them on live performance skills.

    Linking with the OGs, you learn from their experience and discover new hacks. We need more of this so statements like “DJ, play track one. Let’s go”, “Are you re-di naww? 1,2,3” and co will be bygone.

    Don’t stop rehearsing

    Keep practicing your performances until you find a style that works for you. One day, your diligence will make you an odogwu touring the world.

    Attend The Sarz Academy (TSA)

    Sarz and other industry players will smoothen the rough edges and arm you with industry secrets. You’ll come out a star like their past students: P.Priime, Dunnie, Kel-P and Gimba. 

    Tomide Marv

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  • The Sarz Academy Threw The Coolest House Party in “Jam One Kele”

    On July 9, 2023, Sarz released the music video of Jam One Kele. The single is off Memories That Last Forever 2 (MTLF2). The single Jam One Kele features singer-songwriters Gimba, MillyMay_Pod and Fxrtune.

    Hol’up. What’s MTLF 2?

    Memories That Last Forever 2 is a fifteen-track follow-up project to the well-received first volume that came out in 2020. MTLF 2 features the students of the third set of The Sarz Academy; producers and singer-songwriters like Gimba, Syntiat, Pj Star, Charmaine ‘L A and Perfext, and executively produced by Sarz. The compilation boasts of other singles like Body Wicked and Good To Me, and it’s out now and streaming on all platforms.

    Jam One Kele: the Party

    Nigerian cinematographer Perliks directed and shot the music video. In it, a house party runs from evening till dawn, and these are our favourite things about it.

    The “agbado era” reminder

    The first scene captures a guy’s encounter with a corn seller, to subtly remind us that no matter how much fun you’re looking for, it’s the agbado era. Everything is now cash and carry; no freebies.

    Hot babes and guys everywhere

    The house stayed packed with hot babes and guys, talking, drinking, smoking and grinding bodies together. As Gimba sings about a kele (or baddie) he met at a party the night before, everyone’s just moving around, having fun.

    Herbal drinks available

    Fxrtune appears next to brag about the large sum he spends with his guys in the club. While this is happening, a young local herbal drinks seller climbs the stairs to serve people.

    At a Gen-Z party? The only explanation is that some fornication is about to go down, and we’re here for it.

    The energy gods

    When you see guys with high energy at a party, you know it’s a hit. 

    Nothing comes free here

    MillyMay_Pod smoothly entered the second verse to drop his own gist about a babe he liked at the party. But why is there a POS transaction in this scene? What are they buying and selling?

    A guy in his underwear?

    This grown male adult was caught in nothing but a pair of boxer briefs, rocking a babe at a public function. What outrageous level of konji is this? 

    The fun and stress-free vibes

    The party goes on smoothly, and everyone is having an amazing time, looking free and comfortable despite the agbado reminder. Meanwhile, the three singers spend the rest of the beat repeating how they jammed one “kele”, and she gave them great vibes. 

    The video ends as the party ends and morning comes. The guests begin to wake up and leave, but the artists still won’t stop going on about the “kele” they met. 

    The olodo guys are so mesmerised, they forget to ask the babes for their numbers. But at least, they sang well and had fun. That’s all that matters.

    Memories That Last Forever 2 is out now on all DSPs.

    READ: Sarz Is Cultivating Future African Sounds

    Tomide Marv

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