Lagos, Nigeria – March 28th, 2024 – The Sony Creators Convention 2024 concluded on Saturday, March 23rd, 2024, with resounding success, leaving attendees inspired, informed, and equipped with the tools to take their content creation to the next level.  Hosted by Daro Umaigba, the event brought together a diverse community of creators from art and culture to the digital content creation sphere for a day packed with workshops, discussions, and practical sessions.

Having taken place at the vibrant Nexthought Creative Hub in Lekki, Lagos, the convention aimed to celebrate the convergence of creativity and technology while empowering attendees with valuable insights to fuel their professional growth and explore new horizons in content creation.

Jobin Joejoe, Managing Director at Sony Middle East and Africa says, “We are proud to support and empower Nigerian creators as they continue to push the boundaries of creativity and innovation. The Creators Convention serves as a testament to our commitment to support content creators and provide them with the best available technologies, create lasting connections to learn and network, and establish collaborative opportunities together”.

The convention also featured speakers including Dr. Emmanuel Iwueke, Ifiok Effanga, Timi Agbaje, Akinyemi Ayinoluwa, and Precious Omoregie, who underscored the importance of safeguarding intellectual property in an increasingly digitized landscape. Debo Adedayo, Maryam Apaokagi, Dami Dawson, and Hauwa Lawal engaged in a spirited dialogue on crafting content with widespread appeal. Kelechi Amadi-Obi’s presentation on turning inspiration into action resonated with the attendees. At the same time, Adaora Mbelu, Tobi Ayeni, Fisayo Fosudo, and Salem King offered invaluable insights into diversifying revenue streams and forging lasting partnerships. In addition, Anjola Awosika, Tilewa Odedina, and Ify Igwe also facilitated a riveting masterclass in food photography, offering practical tips for elevating creative pursuits to professional heights. 

Participants had the opportunity to engage in practical sessions tailored to their interests during the event, supported by Kontakt Pro Nigeria, advising creators on Sony’s digital imaging products and offerings.

Alongside a variety of workshops, the convention also provided a platform for networking and collaboration with leading brands such as Miele Nigeria (A Plus Appliances), Taeillo, Fayrouz, Zagg, Amstel Malta, Legend Twist, M.Inc PR, and Pulse Nigeria. 

A cross-section of the audience

The Sony Creators Convention 2024 underscored the power of collaboration, innovation, and community in driving creative excellence in Nigeria’s digital landscape and taking their content creation endeavors to new heights. 

Stay tuned for highlights and updates from the Sony Creators Convention 2024 on our social media channels! Follow us on Instagram: @sonyalphanigeria and @sonymea.

For media inquiries, please contact:

Felix Imoh

PR Account Manager, M.Inc Public Relations.

felixi@minc.ng | www.minc.ng

+2348095572316.

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About Sony Middle East and Africa:

Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products, and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads the execution of various logistics, sales, marketing, advertising, and customer service activities through its business partners. 353 accredited third-party service centers reinforce Sony’s presence in key regional markets.

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Nigeria, March 19, 2024: Sony brings an electrifying atmosphere to Nigeria, as it unveils its exclusive lineup of the X series party speakers. Having taken place on Friday March 15^th at the famous Ikeja Computer Village and Saturday March 16^th at the Ikeja City Mall, the activation aimed to spread awareness amongst consumers and retailers set against a vibrant market and mall focused setting. 

Led by a full delegation of the Sony Middle East and Africa team, this activation was a testament 

to the long-standing commitment of the Sony brand to the Nigerian market. Attendees had the opportunity to experience firsthand the innovative features and exceptional sound quality of the party speakers and redefine the art of sound. The X series party speakers lineup includes the SRS XV-900, SRS-XV800, SRS-XV700, and the SRS XV-500, offering a comprehensive range of features that make them the ultimate companion for any party.

The activation kicked off with engaging activities such as karaoke sessions, dancing competitions, and other entertaining activities, for an unforgettable day of entertainment and throbbing bass. Renowned reality star and OAP Tacha as well as celebrity hype man, the energy gad Dotun captivated the audience with their electrifying presence as guests showcased their vocal prowess.

Commenting on the event, Dotun says,”These speakers serve as the ultimate powerhouse and the perfect companion for any party starter. Moreover, with its long-lasting battery life of up to 25 hours on a single charge, the groove never had to stop.”

Jobin Joejoe, Deputy Managing Director at Sony Middle East and Africa says: “We’re thrilled to showcase the X series party speakers in Nigeria. As the last two days demonstrated, these speakers are designed to elevate every gathering into an unforgettable experience. This activation not only showcased the remarkable capabilities of the X series but also underscored Sony’s commitment to pushing the boundaries of entertainment and technology.”

Notably, the X series party speaker activation is currently underway in various African countries, highlighting Sony’s dedication to providing exceptional audio experiences across the continent.

Other features include:

• Karaoke and guitar inputs for entertaining guests with musical talents.
• User-friendly touch panel for easy control of settings.
• Party Connect, capable of connecting up to 100 compatible Sony speakers for an immersive sound experience.
• Powerful surround sound with omni-directional party sound and ambient lighting.
• The X Series Party speaker portable design and 25-hour battery life ensure it can accompany you anywhere.

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