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Side Hustles | Zikoko!
  • Side Hustle 101: What Your Favourite Naija Musicians Do Outside Music

    Side Hustle 101: What Your Favourite Naija Musicians Do Outside Music

    Davido recently faced backlash for launching a meme coin that plummeted just a day after its release. The crypto venture marks one of the singer’s many attempts to try his hands at something besides music. He’s not the only Nigerian music star exploring side hustles to varying levels of success.

    From real estate to nightlife, here are eight top music stars and their side hustles:

    Banky W

    Side Hustle 101: What Your Favourite Naija Musicians Do Outside Music

    Banky successfully transitioned into Nollywood, starring in box office hits like The Wedding Party, UpNorth and Sugar Rush. And in 2018, the Yes or No singer went into politics, vying for a seat to represent the Eti-Osa Federal Constituency in Nigeria’s House of Representatives. He went again in 2023 and was unsuccessful on both occasions. He also co-founded Sooyah Bistro, a quick-service restaurant with branches across Lagos, in 2018.

    Don Jazzy

    Side Hustle 101: What Your Favourite Naija Musicians Do Outside Music

    When the music executive isn’t minting new talents, managing Mavin Headquarters as founder and CEO, he focuses on Jazzy’s Burger, a restaurant he launched in 2022 after he turned 40. Specialising in burgers, the restaurant has occasionally stirred controversy with its ₦10k starting price. Don Jazzy also ventured into skincare in 2023, launching his line of body soap, Drip Beauty.

    Sheyman

    Side Hustle 101: What Your Favourite Naija Musicians Do Outside Music

    The singer has taken a break from music completely. In 2021, he launched his exotic strip club, Secret Palace, in Lagos, attracting heavyweights like Burna Boy, Dbanj and Yhemo Lee. The Paper hitmaker also owns Folixx, a restaurant-style lounge operating on Lagos island.

    Peter Okoye (P-Square)

    Side Hustle 101: What Your Favourite Naija Musicians Do Outside Music

    When he’s not making music or performing his hits, the singer manages his lottery company, ZoomLifestyle, which he launched in 2019. In March 2024, he announced the launch of his logistics company, WYN, operating in Calabar, Uyo and Abuja.

     [ad]

    Mr Eazi

    Before he got into music, the Leg Over hitmaker had a flair for business. In 2014, he pitched a tech platform he co-founded, Obiwezy, at the 440 Accelerator. In 2018, Mr Eazi established EmPawa Africa, a talent incubation enterprise, followed by Zagadat Capital in 2021, an investment firm focused on tech startups.

    MC Galaxy

    Popular for his hit, Sekem, MC is now more active in the culinary realm. In 2021, he launched Sekem Kitchen, an indigenous eatery in Lekki, frequented by celebrity patrons like Davido and Uti Nwachukwu. In 2024, he expanded his venture with a branch in Abuja.

    Zlatan Ibile

    When he’s not releasing street bangers or managing Zanku Records, the street-hop artist focuses on fashion. In May 2024, he unveiled his clothing line, Zanku To The Word (ZTTW), showcasing streetwear items like jerseys, tees and beanies.

    Patoranking

    Away from the studio and stage, Patoranking has a side gig as a social entrepreneur. In 2023, he launched The Patoranking Foundation to advance Africa through education and entrepreneurship, providing scholarships and business grants in Ghana, Nigeria, Kenya and Zimbabwe.

    Read also: What Your 7 Nollywood Faves Do Outside Their Main Hustle

  • #NairaLife: A Rough Patch Pushed Him Into Photography. Now, He’s Juggling It With a 9–5

    #NairaLife: A Rough Patch Pushed Him Into Photography. Now, He’s Juggling It With a 9–5

    Every week, Zikoko seeks to understand how people move the Naira in and out of their lives. Some stories will be struggle-ish, others will be bougie. All the time, it’ll be revealing.


    “Do crypto with Quidax and win from a $60K QDX prize pool!” Bayo, a 28-year-old Lagosian tells Jide, his Ibadan friend seeking the most secure way to trade crypto in Nigeria after a major exchange he trades with announced its plans to leave the country. Find out more here.


    NairaLife #267 bio

    What’s your earliest memory of money?

    I must’ve been around three years old when my elder brother was resuming Nursery 3. He was reluctant to start the new class because everyone thought the class teacher was mean. So, my cousin promised to give him 50 kobo if he went to the class without making a fuss. It worked; my brother stopped complaining. 

    It was my first time realising money could insulate someone from certain experiences. Or at least, make the experience better. I became more convinced of that when I got into primary school.

    How so?

    My mum never gave me lunch money; I went to school with home-cooked meals. Other kids had money to buy stuff during break. They looked like they were balling, and I wanted that lifestyle. I knew I needed money to make that happen. So, I started a mini-rental business in Primary 3.

    My elder brother was good at sketching storybooks. Whenever he made new ones, I’d lease them out to my classmates for ₦5 or ₦10. What I made went into sweets, sugar cane and snacks. I was finally balling like my mates, and I loved it.

    What was the financial situation at home like?

    It mostly depended on my dad’s job. He was a geologist who did several stints at private oil companies throughout my childhood. When he worked at a good place, there was money. But when he didn’t, we struggled. My mum’s tailor income couldn’t do much for five children.

    One of the times we really struggled was when my dad lost a job as I was about to start SS 1. I had to stay home for weeks because he couldn’t pay my fees. 

    He got a new job a few months later, and things returned to normal. I never forgot that period, though. I noticed how trying to hold the family finances together stretched my mum. That’s when I started associating having good money with having a job. But interestingly, my parents didn’t allow us to work while in university — they were against whatever business my siblings tried their hands at. It was always, “Go to school and get a certificate”.  

    Did you try a business in uni too?

    There was no point. I lived on allowances. I got into university in 2013 and was on a ₦40k monthly allowance right from the first year. In 2016 — my third year at uni — my allowance increased to ₦80k, then there was the extra ₦15k – ₦20k from my mum. 

    My dad lost his job that same year, thanks to Buhari. That man came and introduced policies that affected oil prospecting companies, and the whole sector became unstable. Even when my dad found another job, he had to take a nasty pay cut. I think he went from earning about ₦600k in allowances alone to an ₦100k salary. Of course, it meant he could no longer fund my lifestyle. 

    What were some of the changes you had to make?

    I was a baller before my dad lost his job. I lived in a two-bedroom apartment my dad paid for and used to host house parties once a month. I also regularly bought food for my friends and splurged on gadgets and expensive shoes. In 2016, you could get good Nike shoes for like ₦20k.

    However, when my dad lost his job, I became totally broke. In fact, the right word is poverty. I didn’t have any savings, and my allowance dropped from ₦80k to ₦12k to anything I got. I moved into a self-contained apartment and started missing meals. Obviously, the parties stopped. I suddenly became the “I don’t have money” friend.

    Thankfully, this was close to a compulsory six-month internship period, so I left school for another town where the internship was. 

    Were you paid a stipend at the internship?

    Nope. It was unpaid. I stayed with an uncle, so feeding and accommodation were sorted. But I wasn’t comfortable with not having money. 

    About three months into the internship, I was with a photographer friend’s phone when a ₦100k credit notification popped up. He saw the message and was like, “Oh, this person has paid their balance”. I asked what the balance was for, and he said a photoshoot. I was shocked. How much was the full amount if the “balance” was ₦100k? I decided there and then I could take pictures too. 

    LMAO

    This was in 2017. My friend hooked me up with someone who owned a studio, and I started hanging around him to learn the photography business. After a month, I ditched my internship to focus on photography. I got a job at a studio — after forming like I knew what I was doing — and got paid ₦28k/month. I started as a photography assistant, but I was pretty much a full-time photographer.

    At this point, I’d stopped calling home for money because the answer was always the same — there was no money. I was fully in hustle mode. I worked Sunday to Sunday — it was stressful as hell — but it felt good to earn my own money. I also made extra money on the side assisting other photographers and taking pictures on my own. These, plus my salary, usually brought my income to ₦50k monthly on average.

    I should mention that I didn’t tell my boss I was still in school. I thought it’d spoil my chances. I only told him when I had to return to school in February 2018. I’d worked for about seven months in total and saved most of my income, so I used it to sort my school fees and the ₦90k rent for my self-contained apartment.

    Did you continue with photography in school?

    Yes. The friend who introduced me to photography was in my university too, and he had a studio in a nearby town. I’d gotten a number of clients from my time assisting photographers, so I still got gigs. 

    It was that time when everyone was doing model shoots and polaroids. Whenever I got clients, I’d use my friend’s studio and fuel his generator as appreciation for using his space. I usually made like ₦20k – ₦30k per shoot. I also set up an Instagram page for my pictures and became a mini-celebrity in school. I had photography jobs almost every weekend.

    How much did that bring you in a month?

    Between ₦30k – ₦50k. 

    I graduated uni in October 2018 and returned to the studio I worked at during IT. This time, my pay was ₦35k, and I worked for five months before I went for NYSC.

    I chose a photography studio for my PPA, and they paid me ₦50k/month in addition to NYSC’s ₦19,800 allowance. I also joined the media department of a church and had access to their camera, which was useful for my side gigs, bringing in an extra ₦20k here and ₦30k there. During my NYSC year, I was averaging around ₦120k/month.

    Not bad.

    In January 2020, I got a ₦150k product shoot gig for someone’s website. Until that time, it was the most money I’d ever made from a single photography job, and I felt like I’d finally made it. It also sparked my interest in documentary photography. I love telling stories and had even written briefly at one point. I figured documentaries would let me combine storytelling with photography. I didn’t know many documentary photographers, but if I could learn it, I would stop taking portraits and covering events — I’ve always found the latter stressful. 

    Then, COVID lockdown happened immediately after I finished NYSC, and I couldn’t even find the events jobs I didn’t like. The studio I worked at also closed down, and they never reopened even after the lockdown was lifted.

    Damn. So, no gigs and no salary

    It was brutal. Thankfully, I went back to living with my uncle after university, so I wasn’t homeless. I didn’t have any savings, though. When people started coming out again after lockdown, I decided to focus on freelance photography rather than keeping a studio job. I realised I could make more money that way.

    So, I started taking on a few jobs here and there, including corporate headshots for organisations. One thing I did was make sure to charge well — my rates were from ₦100k. I knew I did great work, and I wasn’t afraid to call money. At least, if I did only one job a month, it’d be something. Of course, there were months I didn’t see anything.

    I also had a two-month stint teaching students at an academy. The organisers paid me ₦20k/month per student, and there were 10 students, making ₦400k for the two months.

    Did you still pursue documentary photography?

    Oh, yes. I applied to quite a number of brands, offering to make documentaries for them, but nothing came out of that.

    Towards the end of 2020, I decided I’d lived with my uncle long enough. So, I moved into a two-bedroom apartment with a friend from school. The cost was ₦800k, and I contributed half of the bill.

    In 2021, I partnered with a photographer friend who had an abandoned studio, and he allowed me to run it. There was equipment there and everything— I just had to sit down there. I even had an office like a proper big boy. It didn’t come with additional income sha. My clients were still mostly from my freelancing gigs, and I averaged around ₦200k – ₦400k monthly. 

    Then, in 2022, I got a job with an international NGO.

    How did that happen?

    A friend randomly shared the vacancy with me and asked if I was interested. It was a communications intern role, and I thought, “Well, let me try”. It was my first 9-5 job, and it paid ₦130k/month.

    I didn’t stop photography, though. A few months into the job, a colleague noticed I took really good pictures for my reports and introduced me to a one-time project that involved covering photography for an NGO event. That paid ₦400k.

    My job also involved a lot of travel, which translated to additional per diem allowances. That usually brought in an additional ₦100k every other month. There was also health insurance and other small benefits. I kept thinking, so this is what 9-5 people have been enjoying?

    What was having two incomes like?

    It was great. I was finally able to save up to buy my own camera. I’d been using my church’s camera and borrowing from friends until that point. It was a Sony Alpha 7 III, and it cost me ₦1.3m. I still use that camera today.

    My roommate moved out at a point, and he owned most of the appliances. But I was able to re-furnish my apartment with a new TV, couch, air conditioner and a few other things. Generally, I felt like I was finally setting up my life. I hadn’t called home for money in forever, and I was living well.

    I also finally landed a documentary gig in December 2020. An organisation I’d previously worked with said they wanted to produce infographic video content in five different languages. I randomly charged ₦1.8 million for a three-minute video, and they agreed. I bought myself a Macbook Pro after the project ended because why not?

    [ad]

    How was the internship at the NGO going?

    It was initially for six months, but it got extended to a year. After the year ended, there was an opportunity for me to apply to become a regular communications officer, but I didn’t get the role. I could’ve renewed my internship, but I was angry that I didn’t get the regular role, so I left in March 2023.

    Back to freelance photography?

    Yes. However, I also became a subcontractor for the NGO. I’d left some projects unfinished and some decision-makers thought I should be the one to do it. I even made more money that way. I did about five gigs for them within seven months, and each paid between ₦100k and ₦200k.

    However, I still wanted a 9-5. I’d tasted how the other side lived, and I liked it. So, I applied and got a communications officer role with another NGO in September 2023. My salary was ₦469k/month. I was back to balling levels.

    Love to hear it.

    It also involved a lot of travel. I could be on the road for three weeks in a month, and with per diem allowances, my monthly income came to around ₦800k. The only downside was I no longer had so much time for photography side gigs.

    Interestingly, I found out after about four months of working at the NGO that I was like the least-paid person there. Someone else on my level was earning ₦1.4m.

    AH. How did that happen?

    I asked HR, and it turns out I wasn’t supposed to accept the first offer I was given. I had no idea I could negotiate. It really affected my morale, but shit happens. My salary was slightly reviewed to ₦600k, and I had to take it like that.

    I’m still at the NGO. With travel allowances running into ₦350k – ₦400k, my income from my 9-5 runs into ₦1m monthly. Then, an added ₦350k – ₦400k approximately from photography — mostly portraits and documentaries.

    I’m actively on the job market, sha. I’m hoping to land a managerial role and make more money.

    What’s an ideal amount you think you should be earning?

    If I were to change jobs now, I’d hope to earn nothing less than ₦1.6m – ₦1.8m/month. But comfortable money for me right now would be $9k – $10k/month, and I think I should be able to achieve that within three to four years if I stay on my current career course or expand my photography clientele.

    How would you describe your relationship with money?

    Money is a means to an end. I want to live a life without stress, and I know money is what can give me that lifestyle. So, I don’t hoard money. The moment I get it, I’m thinking of things that money can facilitate for me or how it can make my life easier.

    I hardly save these days. I once put about $2k in a cryptocurrency just to have something somewhere. But I lost $1,500 out of it earlier this year when I took someone’s idea to trade it. I just removed my remaining $500 and left it in a dollar account. I recently added $1,500 to it, so it’s back to $2k now.

    I’m also not into investing because I think there’s a gap between what I’m earning now and what I want to earn, so I prefer to focus on that.

    Let’s break down your typical monthly expenses

    Nairalife #267 expenses

    Tell me about a recent unplanned expense you made

    Reebok sneakers. I move around different communities for my job regularly, and the sneakers are so comfy. I can walk around in those things all day. It cost ₦45k, and I still think it’s worth it.

    I’m curious. Do you see yourself juggling a 9-5 and photography for much longer?

    I even have construction in mind. That’s what I studied in school, and I might pivot into that when I’m around 40 years old. But I definitely plan to set up my own media organisation so I can do media and communication consultancies and work on more documentaries. That’ll probably cost around $15k. 

    For now, I like working in the development sector because it makes me feel like I’m making an impact. So, I’ll probably stick to it for a while. I also hope to japa soon, so I’m deliberately applying to foreign-based jobs.

    Is there anything you want right now but can’t afford?

    Maybe a car. But it’s more of something I have to wait for, rather than can’t afford. I have about ₦4.5m saved for it, but prices have increased, and the car I want now costs around ₦9m, so I have to gather money for that.

    How would you rate your financial happiness on a scale of 1 – 10?

    6. I’m not really happy with my finances, and I think I can do a lot better. My income seems like a lot of money because of where Nigeria is right now, but it’s really not. I’m not where I want to be financially. Maybe if I can bridge that gap and develop better money habits, that number could grow to an 8 or 9.


    If you’re interested in talking about your Naira Life story, this is a good place to start.

    Find all the past Naira Life stories here.

  • #NairaLife: This Tech Bro Survived Two Layoffs by Working Multiple Jobs

    #NairaLife: This Tech Bro Survived Two Layoffs by Working Multiple Jobs

    Every week, Zikoko seeks to understand how people move the Naira in and out of their lives. Some stories will be struggle-ish, others will be bougie. All the time, it’ll be revealing.


    “Do crypto with Quidax and win from a $60K QDX prize pool!” Bayo, a 28-year-old Lagosian tells Jide, his Ibadan friend seeking the most secure way to trade crypto in Nigeria after a major exchange he trades with announced its plans to leave the country. Find out more here.


    Nairalife #265 bio

    What’s your earliest memory of money?

    In Primary 1, I tore my ₦10 lunch money in front of a fellow student. I’m honestly not sure why I did that. Maybe I was trying to prove a point or was just being mischievous. The student was shocked and said I had cursed myself because tearing money equals a lifetime of poverty.

    Ah.

    I remember thinking, “What nonsense is this one saying?” I wasn’t living in poverty, so I wouldn’t just suddenly become poor.

    Tell me more about that “not living in poverty” bit

    My dad worked as an engineer with the ports authority, and my mum worked at a TV station. We weren’t wealthy, but we weren’t poor either. We lived in our own house with a couple of other tenants. I don’t remember us lacking anything even though we were a large family.

    How large?

    My parents have nine children. I’m the last born. My second eldest sister was already in university when I was born.

    What was living with eight siblings like?

    All nine of us were hardly at home at the same time because of the considerable age gap between us, but I had a good relationship with my siblings. I regularly made money from them, too. 

    By billing them?

    Yup, and they were happy to give me money. My eldest sibling paid my secondary school fees and gave me pocket money. I decided I could rotate the billing among my siblings, so I’d collect ₦1k from one brother, then go and meet another sister for more money. Getting money that easily meant I also learnt to spend it quickly on whatever caught my fancy.

    I continued that way when I entered uni in 2010. I didn’t have a monthly allowance, and my parents were retired, but I could always call my siblings for money whenever I needed it. I abused that privilege a lot sha. I remember being disgusted about going to the bank to withdraw anything less than ₦20k. I was always shocked to see people withdraw ₦5k.

    Rich kid

    My siblings caught on to my rotational billing one day. I was still in 100 level, and I think I had ₦16k in my account — which, in my mind, meant I was broke. I called one of my siblings, and she said, “What happened to the money our other sibling gave you?” I didn’t expect that. 

    She asked me to give an account of how I spent the money, and when I couldn’t, she revealed that they’d noticed I had no value for money, was spending anyhow and asking them all for money at the same time. She refused to give me any money, and I felt betrayed. I called another sibling, and that one said the same thing. I was like, do these people hate me?

    Screaming. Did they later give in?

    No. But after a few days, I began to see their point. A friend in class told me he survives on ₦1k weekly, which made me really think about my money habits. I wasn’t spending money on clothes or girls; it was food. To be fair, I was squatting with someone for free and paid 100% of the food expenses to show my gratitude, but it didn’t mean my money management had to be that bad.

    I moved into another hostel the following session, and my new roommates always managed very little money for weeks. They changed the trajectory of my relationship with money. I learnt to save and budget and even began to live on ₦2k – ₦3k weekly like they did. We also contributed money to buy foodstuff and handle other shared expenses on a monthly basis.

    I also changed my billing strategy. Instead of calling all my siblings for money at once, I’d call one this month and another the next, so I never asked the same person for money twice in eight months. Till I finished university in 2014, my siblings believed I no longer billed them.

    When was the first time you made your own money?

    My NYSC service year in 2015. I was posted to a school that didn’t pay an extra allowance, so it was just the ₦19,800 stipend from the government. But I had free corpers’ accommodation at a fellowship house, so I didn’t have to worry about rent.

    I ran into many issues at my PPA, though. It was my first work experience, and I didn’t have the “discipline” required for a workplace. I didn’t see the point of coming to school at 8 a.m. when I only had a 10 a.m. class or waiting till 2 p.m. when I wasn’t doing anything. I also never wrote lesson notes. 

    Thankfully, I befriended someone in the school who always helped me beg the headteacher at month’s end when it was time to sign my voucher.

    It was also during this time that I became interested in a tech career.

    How did that happen?

    There was this ghost corps member in the fellowship house — only came around to sign important stuff — but we connected over finishing from the same university. It was obvious he had money —  he regularly bought fuel and subscribed the cable TV at the fellowship house whenever he was around and regularly took us out to eat. I was always fascinated by him. One day, he told me he was a developer and earned ₦100k/month. I was blown away. I thought earning ₦100k/month was more than enough to solve any problem I’d ever have.

    I immediately became interested in developing, but I studied linguistics in school and thought mathematics was necessary to learn how to code. He insisted I just needed logic. But I still thought it’d be too hard.

    When did you eventually give it a try?

    In 2016, I moved to another sister’s house after NYSC because the one I stayed with wanted me to apply for a Master’s Degree and pursue an academic career. I wasn’t feeling that. 

    I was just sleeping and waking up at the other sister’s house. Her husband even tried to help me get a bank job, but I deliberately failed the test because I wasn’t under any pressure to make money.

    But after three months of doing nothing, I remembered my corper friend who was probably somewhere balling on his ₦100k salary, and I decided to take my life seriously. My sister had a spare laptop, so I applied for Coursera financial aid and began learning HTML, JavaScript, Python and other programming languages online. I did that for about three months and designed a basic web app with Python, which I showed my corper friend. He didn’t believe I’d learned it just by taking courses.

    Did you try to make money from your new skills?

    The same friend reached out to me in 2017, complaining about his hectic workload. He asked if I’d like to join his team to assist him. I said yes, of course. 

    The company he worked for used Angular2+, a web framework I wasn’t familiar with, so I spent two weeks learning it before I attended an interview with his boss in Lagos. I even made a demo application. But the interview was a formality; the man just wanted to see who my friend recommended. I was asked to resume immediately at ₦100k/month.

    You finally got the ₦100k salary

    It was about ₦91k after tax, but I was so excited. My sister said the money was too small and asked me to negotiate for more. In my head, I was like, “Does this one want to pour sand in my garri?” I was too scared to lose the opportunity.

    She was right, though. I became a one-man software department. My friend worked remotely from another city, so I was the on-ground data analyst, web developer, desktop app developer and backend developer. But it was my first real job, and I enjoyed it. 

    I also began to save at least ₦50k/month and made my first big boy purchase after five months — a laptop at ₦250k.

    Neat. Were you spending on anything else?

    Not really. I didn’t have much of a social life — most I did was join tech groups online to network and ask questions. I also didn’t really have responsibilities, so I just went to the office and saved the rest of my money. 

    My salary was increased to ₦105k after a year, and around the same time, the company hired two new guys who changed my perspective on earning.

    How so?

    The new guys were also software engineers, and they once let it slip that they shared a ₦900k/year apartment. I was surprised, to say the least. How could they afford to live like that? I interacted with them and observed that they did a lot of side gigs and religiously hustled to upskill. 

    One of them was also a mobile developer who shared how he charged ₦600k for a gig. My initial reaction was, “This guy is greedy. Why do you need so much?” Me, I was satisfied with earning ₦105k and saving ₦50k for the next 20 years.

    But after observing them some more, I thought it wouldn’t be bad to have the same financial privileges they did, so I decided I’d also learn mobile development.

    What did that involve?

    I procrastinated learning the skill for an entire year, but in 2019, I eventually took courses and began practising. 

    Interestingly, within a week of learning it, someone on a WhatsApp group I was part of mentioned they needed a mobile developer for a ₦200k gig. I reached out and got it. They paid ₦70k upfront. I should’ve asked for a 70% upfront payment because getting the balance became a problem after I delivered the job. It took a year of back and forth to get it.

    Damn

    I decided to still pursue a Master’s Degree in Linguistics in 2019. I was still working in Lagos, but they allowed me to go remote because my school was in Ibadan. Moving to Ibadan meant I somewhat became responsible for myself. I rented a ₦120k/year apartment and handled my fees too.

    In Ibadan, I got an opportunity to take on a ₦600k job. The employer found me in one of the tech groups I belonged to and offered me the role. It was the biggest amount I’d ever been offered in my life. You’d expect that I’d jump at it, right?

    You didn’t?

    I didn’t. I felt I wasn’t good enough, so I recommended someone else — an undergraduate — and he got the job. And I was still earning ₦105k o.

    The same employer offered me a one-time gig sometime later. I guess he felt I did an honourable thing recommending someone else for that job. The gig was to build a fintech app. I charged ₦300k; he said it was too small and he’d pay ₦700k instead. He also paid 70% upfront. 

    I was still so doubtful of my skills that I didn’t touch that 70% until I completed the job, so he wouldn’t use police to arrest me if he didn’t like it. I completed the job in two weeks instead of the stipulated two months. I was that anxious. The guy thought it was because I was extremely fast.

    LMAO

    He recommended me for a job at a telecommunications company. I did the interview, and they gave me a ₦5 million/year offer. But imposter syndrome struck again, and I lied that I couldn’t take the job because of my Master’s Degree.

    Fortunately for me, they couldn’t find anyone else for the role, and they contracted it to the same guy who referred me. That one subcontracted it to me and put me on a ₦600k salary for a five-month contract. I know it doesn’t make sense, but I took the contract position in addition to my regular ₦105k 9-5.

    After the contract ended in 2020, a former co-worker told me about an open mobile engineer position with a UK company. I applied and got employed for a one-year contract. It paid ₦400k/month.

    Did you still juggle this with your 9-5?

    I resigned after getting the UK job. But I didn’t even stay at the job for the complete year. It was so toxic; my boss desperately wanted to be the centre of attention. A 30-minute meeting could last for hours because he’d just keep talking. Plus, I noticed my foreign colleagues were earning as much as $8k/month, and I only got ₦400k. 

    So, I started job hunting again after eight months and got a ₦500k/month mobile developer role at a Nigerian company in 2021. By this time, I’d abandoned my postgraduate studies. The lockdown in 2020 had paused school for too long, and I just got tired.

    [ad]

    How long did you stay at the new job?

    I stayed for about a year and a half. My salary was increased to ₦750k/month at a point. Then I got another opportunity with a US company via LinkedIn. That one paid $35/hour and approximately $3,500 per month, depending on my hours. So, I basically had two incomes from 2021 to 2022.

    I felt financially comfortable enough to get married, so I did in 2022. Fun fact: I interviewed for another job the night before my wedding.

    How did that happen?

    I’d helped some of my friends get jobs at the US company I worked for, and one of them left to join another US company. So, I jokingly said I was open to opportunities at his new job. They were hiring, and I applied. 

    I didn’t even think I’d get the job because I was in my wife’s village the night of the interview, and there was no light. But they gave me a couple of tasks and an offer of employment a month later. They offered $5k, but I negotiated, and we eventually settled for $5,500.

    This is the first time you’ve mentioned negotiating

    Right? I was deliberate about it, too. I’d always been scared to negotiate because I felt I wasn’t good enough and didn’t want to chase people willing to “give me a chance” away. But I had nothing to lose this time. I had two jobs, and I’d become comfortable acknowledging that I was good at what I did.  

    I accepted the offer, quit the Nigerian job and focused on my two US jobs. I felt like the biggest boy in the world. There were some months I earned close to $12k.

    What lifestyle changes came with your increased earnings?

    I still wasn’t much of a social person, so it was just small home and personal changes. I bought my sister’s old car for ₦1m and started regularly sending my parents at least ₦40k/month. My wife and I moved to a new ₦2m/year house in 2022. I paid for two years upfront and made extensive renovations, bringing the total bill to around ₦10m.

    The major change was in how much I saved. I started saving 80% of my monthly income and only lived on 20%. For instance, in the months I earned $12k, I’d leave $10k in my domiciliary account. I get a 6% APY dollar investment from my bank, so it’s my primary savings and investment option.

    However, around September 2022, I got laid off from the company paying me by the hour.

    Oh my. Why?

    Business wasn’t doing great, and my role became obsolete. My income was reduced to $5,500/month, so I reduced my savings to $4k. 

    Something else that helped during that period was my good relationship with the CTO at the company that laid me off. I didn’t tell him I had another job, so he thought I was jobless. I’d also mentioned that my wife was pregnant, so he felt he had to help me find another job.

    And he did. Two months later, he landed me a €40/hour role with a European company. That’s about €4,000/month, depending on hours worked. I didn’t think much of the job because I had another one, but it turned out to be a lifesaver.

    How so?

    I got laid off from my second US job in April 2023 due to clashes with colleagues. I lowkey think a lot of it was racism because the Black staff members were always treated differently, but I sha lost the job.

    Again, having a second job saved me from total unemployment. I’ve been job-hunting since, but it hasn’t been successful. My quality of life hasn’t exactly reduced because I’ve always saved more than I spent. In total, I have saved about $80k so far.

    Do you have a saving goal?

    I’m honestly just saving for saving sake. I might buy a house down the line, but I’m concerned about building a healthy safety net for my family in case anything happens to me. 

    Does the high probability of layoffs in tech bother you?

    Always. There’s huge insecurity in this industry, and it’s always on my mind. But I try to focus on making myself indispensable. Layoffs will always happen. That’s why I’m very interested in upskilling. 

    How would you describe your relationship with money?

    Growing up, I had this laissez-faire attitude to it; it was always there to spend as I liked. Then I got a reality check in university and suddenly became a conservative spender. It’s been like a full-circle journey, and I like that I’m intentional with spending and budgeting. I think I’ve become even more conservative since I became a husband and father. I just want to give my family a good life whether I’m here or not. 

    Let’s break down your typical monthly expenses

    Nairalife #265 monthly expenses

    What was the last thing you bought that significantly improved your quality of life?

    I like being in the kitchen, so a food processor and blender that cost about $500 and a new fridge that cost a little above ₦1m. These purchases have made cooking much faster, and I make smoothies all day. 

    You said something about still looking for opportunities. What’s your ideal salary?

    I’d be thrilled to get a job that pays $10k/month. I’m upskilling in preparation for that. In 2023, I spent about $550 on courses and scrum master certifications.

    What’s something you want right now but can’t afford?

    A house. A good one will cost around ₦60 million, and I wouldn’t want to spend all my savings on one thing, so that’s still a future want.

    How would you rate your financial happiness on a scale of 1 – 10?

    9. I’ve lost income, but it could’ve easily been worse. I’m in a better financial position than most, and I’m grateful for the fact that I can give back to my parents and even siblings, if necessary. I only need to keep upskilling to increase my earning potential.


    If you’re interested in talking about your Naira Life story, this is a good place to start.

    Find all the past Naira Life stories here.

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  • #NairaLife: The Banker Making Double His Salary From Dealing Dogs

    #NairaLife: The Banker Making Double His Salary From Dealing Dogs

    Every week, Zikoko seeks to understand how people move the Naira in and out of their lives. Some stories will be struggle-ish, others will be bougie. All the time, it’ll be revealing.


    Nairalife #257 bio

    What’s your earliest memory of money?

    My parents would give me ₦20 or ₦50 for food in primary school, and I’d spend everything before I got to school.

    Wait… how?

    I walked to school with my siblings and neighbours, and we bought anything we saw on the road — puff puff, popcorn, sweets, you name it. The money never followed me to school, and I’d power through the day and trek home after school. 

    Would you say there was money at home growing up?

    We were a basic middle-class family. School fees were paid on time, at least. My mum’s a banker, and my dad did everything he could for money. When I was younger, he sold cars. He’d bring in cars from Benin Republic and Cotonou and sell them to buyers in Nigeria. It wasn’t fayawo [illegal importation], sha. He also did some construction and cleaning gigs at different points in time.

    I had a comfortable childhood, so making money wasn’t top of mind for me as a child.

    So, when was the first time you made your own money?

    It would’ve been during my fourth year in the university, around 2016. My ₦20k monthly allowance always finished within two weeks. So, I decided to start a business to make extra income and worked on a whole plan. But I told my mum, and she refused to give me money for it.

    Why? What was the business idea?

    I was going to buy shirts at ₦300 each and sell them to law students at ₦500 so I could use the profit to hold body and soul together. I think I asked her to give me ₦20k – ₦50k to start. 

    She insisted I focus on school instead.

    Did you?

    Sort of. At least, I didn’t try anything for money again till after university in 2018. That was the actual first time I made my own money, and I made it by grooming a dog.

    How did dogs get in the picture?

    Well, I grew an interest in dogs in uni. A schoolmate and I became friends because he had a dog I grew fond of. I tried to convince my parents to get a dog too, but my dad said, “In my family, we don’t keep dogs because the dogs always die.” 

    Ah

    But after my dad passed in 2017, we were robbed. I was away at school, so I only heard that my mum eventually decided to get a security dog.

    After I left university, my mum and siblings stopped giving me free money. I noticed many of our neighbours had dogs too, so I approached one of them and offered to groom their dog.

    I bathed the dog, cleaned its space, and took it for a walk. When I returned, the owner gave me about ₦3k.

    Interesting. Did that happen often?

    I did a few other grooming gigs here and there. Then I convinced my mum to sell the dog she’d gotten — a German Shepherd and Boerboel mix that was more fearful than protective — for a fiercer purebred Rottweiler. I’d take the dog for walks regularly and meet other dog owners. People soon knew me as the guy who was always with one dog or the other. 

    I’d also get fellow dog people’s numbers, with the intention of contacting them when my dog had puppies. Sadly, I never really had a successful litter myself — most of the puppies died — but I became a middleman for people who wanted to sell puppies and those who wanted to buy.

    How much did this usually bring you?

    At first, I made ₦5k – ₦10k on each purchase I helped facilitate. The buyer or seller would give me something small, or I’d add something on top. I got like two or three of these deals monthly. My mum was so supportive; she’d occasionally pitch in with money to buy dog food.

    2020 was my big break — the lockdown, specifically. That was when I got my first major payout. Over the years, I’d made myself something of a dog breeding expert on Twitter by researching and sharing long Twitter threads about caring for different dog breeds and all that stuff.

    So, this person reached out to me for help. He wanted to buy a purebred Boerboel. I mentioned one random price, and he didn’t even negotiate. I also said he’d need feed and a cage, and he sent me the money for it. The guy hadn’t even seen me before, but he sent me over ₦400k. I made ₦80k profit on that one deal alone. 

    If 2020 was your big break, it means you got other profitable gigs, yeah?

    I did. I’m not sure why, but people bought so many dogs during the lockdown. 

    I became friends with a vet who had a medical pass to move around because of his job, so we’d go together to different people to groom, treat and sell dogs. I made about ₦100k/month in 2020 from clients I mostly met on Twitter. There’s a huge community of dog owners online o.

    Did you know anything about this community before you started?

    I didn’t. All I did was come online to talk about dogs, and they found me. Whenever I shared health and wellness tips for different breeds, random people would DM and be like, “Oh, my dog isn’t eating. What should I do?” or “My dog isn’t barking well. What do you advise?”

    Those questions pushed me to research more on YouTube and Google search, so I could help them. In return, they recommended me to other dog owners. Others would come and ask me to recommend dog breeds they could buy. 

    I didn’t highly mark up my prices on dog sales at first. Someone could say they wanted to sell a puppy for ₦180k, and I’d just add ₦20k. The price would end up being more reasonable and sell faster than others who’d put up the same puppy for sale at ₦300k. So, people trusted me. 

    Can I tell you something?

    Please do

    Dog money is one of the easiest money you can make. Someone can just wake up and say they want a ₦500k puppy, and the seller agrees to sell at ₦300k. You easily make ₦200k on one single transaction.

    Why did you increase your markup?

    Omo. I got tired of making ₦5ks and ₦10ks in late 2020 and decided I only wanted to serve people who could pay premium prices. Plus, my low prices started to drive high-paying customers away. When we discussed prices, they always thought the dogs were too cheap to be purebred. No one told me before I gradually started charging well.

    Nigerians spend good money on dogs o. In 2022, I facilitated my most expensive single sale yet. It was an adult female Boerboel which I helped transport from Ghana. It cost ₦1.5m, and I didn’t add anything to the price because I wanted to build a relationship with that client. He gave me ₦50k for my stress, though. The dog’s owner also gave me ₦20k.

    ₦1.5m…

    Around Christmas 2020, I added dog boarding to my services. Money from dog sales was good, but it was also unpredictable. So, I told people they could bring their dogs to stay with mine whenever they travelled and just drop money for food. The first client brought his three dogs for the holidays and dropped ₦100k for food. 

    At first, I didn’t have a fixed price. I charged based on the dog’s size — to determine how much they needed for food — and how long they intended to stay. Now, I charge ₦3k per day. I board dogs all year round, in addition to helping to facilitate dog sales.

    How much does this typically bring you in a month?

    In a bad month, I make approximately ₦200k from everything dog-related. January, June, July and December are my best months. I think it’s due to a combination of people travelling and 9-5ers getting mid-year bonuses. In those months, I can make up to ₦1m. That’s minus my bank job.

    I was coming to that. When did a bank job enter the picture?

    In 2022. You know how I said dog money can be unpredictable? Add that to the fact that I’m not a saver — seeing money in my account is reason enough to spend it — so I can be really broke if nothing comes from dog sales in a while. There was a month I didn’t make any sales, and only earned ₦10k from a dog I boarded. I had to sell my TV to supplement my income.

    I first tried to get a bank job in 2021 through my uncle, but I failed the interview. Then, I took up a small marketing job at an e-commerce company. My salary was ₦80k/month. In 2022, I applied to the bank again, passed and got the job. It pays ₦165k/month, and an additional ₦165k every quarter. But I like to tell people I’m not a banker. I’m a dog dealer and breeder who happens to work in a bank.

    LOL

    I do love my bank job, though. I’m a marketer, but it isn’t stressful because I have a chill boss. However, I can easily double my salary with just a few dog transactions.

    I feel you. Let’s talk about your relationship with money

    I’m not afraid of money. I feel like money will always come. It’s why I can sleep comfortably with ₦1k in my account. I can wake up the following day, and something will bring ₦100k to me.

    However, I know I spend a lot. So, I’ve resorted to writing down every single thing I spend on so I know where my money is going, at least. I’ve done this for a few years now, and it’s helped me keep track of my expenses. That way, I know I spent 10% of my income this month on airtime, for example. Or that I spent 50% of it giving it away to people. 

    Speaking of, dashing people money is a big problem. In 2023, I gave out a total of ₦1m to people, and I made ₦9.3m that year. That’s about 11% of my income, and I don’t even pay tithe in church. I want to learn how to say “no” to people in 2024.

    What else takes your money? Let’s break it down for a typical month

    Nairalife #257 expenses

    I live with my parents, so I don’t have to pay rent. What I spend on dog food depends on how many dogs I have in my house that month. Sometimes, I spend up to ₦50k.

    Up until December 2023, I was in a ₦100k/month ajo contribution to save for my car. I started in January, but it hadn’t amounted to much in August when I bought the car. The car cost ₦2m, and I took a ₦400k loan from a neighbour to complete it. Even the loan, I had to sell one of my dogs to repay it because some money I was expecting didn’t come through.

    Out of interest, what do your finances look like at the moment?

    I currently have zero savings, but I plan to save ₦1m this year. That means I’ll need to take out ₦80k every month and leave it in a savings app. 

    What’s something you bought recently that improved the quality of your life?

    I was going to say the car, but it didn’t improve anything. I’m always fixing one thing or the other. I recently had to pay ₦90k to fix something. Yesterday, the mechanic said I should bring another ₦140k. 

    But I plan to do something for myself this year. Before the end of the first quarter, I intend to use my leave allowance, which is ₦100k, for a staycation weekend. I’m considering a neighbouring state, so I can spend about ₦75k on transportation and hotel fees. Then, I can use the remaining ₦25k for food. 

    Is there something you want right now but can’t afford?

    I’d like to own a house. It feels like the next sensible step after buying a car. I’ve made some enquiries about a mortgage arrangement in an estate in my city. Buyers need to pay ₦3m upfront for a two or three-bedroom bungalow, and you can spread the payment annually over 15 – 20 years. The houses are worth ₦15m – ₦25m on outright payment. I can’t start the mortgage this year, though. Maybe next year.

    How would you rate your financial happiness on a scale of 1 – 10?

    7. Apart from the house, I don’t think there’s anything I want that I can’t get. It may just take a while. But I want to be rich-rich so I can buy a ₦30k shirt without thinking too much about it or feeling like I’m spending too much on myself. My dogs even enjoy my money more than I do.

    What do the next few years look like for you? Will you stay in banking?

    I should. I see myself getting promoted this year, and that could bring my salary to ₦400k. 

    Honestly, I don’t think I will ever be broke again. If I lose my job today, I can go into cab driving. If that doesn’t work, I can become a POS agent or go and be bathing someone’s dog every week. I just know I can’t go back to urgent ₦2k levels of broke with the amount of things I can do.

    Plus, like I said, I’m not afraid of money. I have less than ₦5k in my account right now, but I know there will always be something. Things can be bad for one week, but it can never be bad for one month.

    Is there something else you’d like to share that I didn’t ask?

    There’s plenty of money in this dog business, but I’ve also lost a lot too. I once brought in a dog from Ukraine that cost about ₦1m, and it died after it got to Nigeria. I’m still not sure what killed it because there was no money for an autopsy. Obviously, I didn’t get anything from that sale.

    There was another one from Serbia that accidentally got hit by a keke while I took it for a walk. I paid ₦70k for surgery and treatment, but it still died. Or is it when I’d just wake up and find one of my dogs dead? Now, I try not to put myself under undue pressure. Dog wey go die go die.


    If you’re interested in talking about your Naira Life story, this is a good place to start.

    Find all the past Naira Life stories here.

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  • These 8 Naija Comedians Moonlight as Musicians

    These 8 Naija Comedians Moonlight as Musicians

    Nigeria has gotten to a point where it’s almost laughable to live here and have one source of income. Every citizen uses what they have to get what they want. So it comes as no surprise to us that the comedians on this list have taken their love for comedy, merged it with their musical talents, and doubled their hustles.

    Chigul

    Chigul started her career as a singer called C-Flow. Although she quickly transitioned into comedy, she never dropped her first love, mixing music with comedy and featuring on songs like MI Abaga’s Monkey and Falz’s Karishika.

    Nasboi

    Nasboi came to the spotlight, mimicking Davido and dropping skits that made us all laugh. But as someone who started his music career signed to Omotola Jalade Ekeinde’s label, he quickly returned to his first love — music. Nasboi dropped his first single, “Lover Boy”, in February 2023 and blew us all away. On the 24th of November, he dropped his second one,Umbrella featuring Wande Coal that’s made it to top ten on Apple’s Top 100: Nigeria chart.

    Josh2Funny

    Joshua is too funny, no doubt, but he’s also what some might call a musical genius. In 2020, he dropped a remix of his popular Don’t Leave Me challenge with rappers like Vector, Falz, AO and Magnito. He dropped an album in 2022 and still constantly puts out funny covers of popular songs.

    Carter Efe

    He transitioned from comedy and skitmaking to hitmaking when he dropped Machala in 2022. Although the original Machala, Wizkid, paid the song no mind, it still blew up. Since then, Carter Efe has dropped two more bangers.

    Broda Shaggi

    If you watched his “Dumebi don carry belle” video one too many times, it shouldn’t come as a surprise to you that Broda Shaggi has always had a penchant for music. He’s since dropped covers of popular songs and just released a song with Pasuma.

    Emma OhMyGod

    A man of many talents, Emma OhMyGod wields his creativity however he wishes. On some days, he’s an actor. On others, he’s a comedian. On most days, he’s singing original songs and covers with his live band, the OhEmGee band.

    Kenny Blaq

    While we know him for his stand-up comedy, in which he easily infuses music into his jokes, Kenny Blaq took his vocals to the studio in 2022 and released Je Breakfast. The song samples the line “E don cast… Na everybody go chop breakfast” on Burna Boy’s Last Last and pays homage to the apala genre.

    Basketmouth

    He started his career as a rapper, forming two rap bands before he ever moved to comedy. So it’s no surprise that after fame, he returned to his first love in 2020 and has since released two albums.

  • #NairaLife: This Medical Student Made ₦800k/Month Making Shoes Last Year. Now, She’s Broke

    #NairaLife: This Medical Student Made ₦800k/Month Making Shoes Last Year. Now, She’s Broke

    Every week, Zikoko seeks to understand how people move the Naira in and out of their lives. Some stories will be struggle-ish, others will be bougie. All the time, it’ll be revealing.


    What’s your earliest memory of money?

    My mum made sure all our holidays — right from primary school— involved me and my four sisters learning a handicraft to keep us busy. When I was about to enter JSS one, we learnt how to make beads, and I sold some beaded bags I made for ₦150 – ₦300 at a church’s Children’s Day display. 

    Did that spin off into a proper business?

    Not really. My siblings and I made those bags from the spare beads left over from what we used to learn. We just brought them to the display and ended up selling them. 

    We also learned how to make beaded flower vases and sold a few at church for around ₦800 each. We spent nothing on procuring the materials; my mum got them for us, so we just shared what we made among ourselves and used it to buy wara, suya or ice cream at school. My mum didn’t like that because we always got lunch boxes, but you know what they say about outside things being sweeter.

    Talking about your parents. What was growing up like financially?

    Both my parents are medical professionals, so we didn’t lack anything. We even had a driver who took us to school. 

    Plus, we lived in Maiduguri where things were affordable. Thinking about it now, growing up in the North was one of the best times of my life.

    How so?

    It was quiet and secluded. The people were also good with crafts. It wasn’t strange to find a four-year-old braiding her hair. 

    Fun fact: my siblings and I first heard about stuff like the Home Alone movies and Boney M Christmas songs after we relocated to the North Central in 2012 —years after the rest of the world had seen them. That’s how secluded it was up north.

    Why did you relocate?

    The Boko Haram crisis had started to gain ground, then my dad got another job. So we used the opportunity to move. I remember my sisters and I had to be picked up from school to leave in a hurry because everyone was just running helter-skelter.

    That must’ve been terrible. Were you still making stuff?

    Before we moved, I had a stint making beaded yarn crochet mini purses, and I sold about four of them to classmates for ₦100 each. I also made some crochet tops for my siblings.

    After we moved, my mum paid ₦15k for a one-week training at a baking school so my siblings and I could learn how to bake cakes and snacks. Of course, that meant I had to monetise my skill somehow.

    Let me guess. Another business?

    Yes, also a stint. I baked a cake for a neighbour’s wedding but was only paid for the ingredients. I didn’t try to bake for money again after that.

    The next one-off gig I did was play the piano for a Valentine’s Day program in 2013. I was paid ₦2k for it.

    How did you even get the gig?

    I learned how to play the piano when I was seven years old — thanks to my mum for getting someone to train us. I got the gig through some of my secondary school friends who also played instruments. Some of them were playing the drums and guitar, so they just told me to join them and play the piano, and the organisers paid me afterwards.

    It looks like you’ve always had an entrepreneurial calling

    Tell that to Nigerian parents. Now, everyone knows you can make money from business or on social media without a certificate. But medicine was what my parents knew. To them, it was: Study medicine, enter the labour market, and you’ll get money.

    I was confused when it was time for uni because I knew how to do a lot of things. For example, I was good at graphic design from practising on our home computer. But I was also considering biomedical engineering. Eventually, I followed my parents’ advice and got into uni to study dentistry in 2017. I’m in my final year now.

    Do I even need to ask if you’ve tried your hand at any business since you’ve been in school?

    LOL. I currently run a shoe-making business I started a few weeks before starting uni.

    How did it happen?

    During the waiting period between getting provisional admission to the university and resuming the new session, my cousin was supposed to visit from the U.S, and I decided to gift them something unique.

    I didn’t want to crochet a blouse because it was too basic. So I thought, “Why not crochet sandals?” I had a design in mind and wanted to use the stronger cobbler threads instead of typical yarn, so I bought some for about ₦300 each and started work. I had to change the design several times because it wasn’t working.

    I finally designed the top of the sandals, then I found a shoemaker to help cobble the sole. He gave me a list of materials to buy, which cost me about ₦1,500 and in three days, he taught me all I needed to know, and we produced the sandals. Unfortunately, my cousin didn’t visit Nigeria that year, but I was so proud of my production.

    What did you later do with it?

    I carried myself to a studio and paid ₦100 for professional pictures of the sandals on my crusty feet for Facebook.

    LOL

    The Facebook post helped. Two coursemates saw it and asked me to bring one each for them when school resumed. It cost me ₦700 to produce one, and I sold it for ₦2k.

    When we resumed, I made a couple more shoes and sandals for my personal use. Then, my hostel roommates started asking me to make one for them too. My bestseller was a crochet beaded gladiator sandal that I sold for ₦1,500 each. 

    Subsequently, I started advertising to students outside my hostel. I even got someone who bought fifteen pieces at once to retail. In my first year, I averaged ₦20k in monthly profits.

    What was it like just starting school and getting thrown into a successful business?

    It was crazy. I’d be at lectures all day and return home in the evening to work all night so I could meet up with orders. I was also running around different shoemaker shops to borrow their filing machines to finish the shoes because I didn’t have one.

    Now, I realise I was underselling myself. Because how was I spending seven hours making one sandal only to make ₦1k as profit? 

    It was big money to me then because I had no responsibilities and still got a ₦25k/month allowance from my parents.

    When did you start charging more for your skills?

    2019. Word-of-mouth advertising wasn’t working again, so I stepped up and became intentional about advertising on social media. After one tweet blew up my business and helped me sell about 50 sandals, Twitter quickly became my major channel. I sold each sandal at ₦4,500, making ₦3k in profit on each. I used the money I made to buy most of the machines I needed. 

    Several people also reached out to support me, and the goodwill meant I could get a generator and register my business with the CAC. Someone even gave me a filing machine for free. I still use it till now.

    So, 2019 was the year your business blew

    2020 and 2021 were even better. I got part-time staff to assist me with the shoemaking, running deliveries and taking pictures for content. At some point, I had six people working with me and paid them based on how much work they did per week. But it usually ranged from ₦10k to ₦50k weekly for each of them. 

    How much were you making yourself?

    Between ₦500k – ₦800k monthly. I usually had to set aside about ₦250k to settle my staff. By 2022, I was making ₦800k in a good month after paying salaries and other business expenses.

    That’s serious balling figures. What were you spending on?

    I was barely spending anything I made from my business because my mum sent me foodstuff in addition to my ₦35k monthly allowance.

    I only touched it when I wanted to pay rent for my off-campus accommodation, which was ₦400k. The other thing I constantly spent money on was fuel for the generator I used for the business — the rest I just saved. 

    I should add that I hardly spend on unnecessary things. I’d rather take a keke than spend money hailing a cab. Besides, I can’t take a car to the market where I go to buy shoe materials. I only use cabs when absolutely necessary. I’ve been using the same phone since 2019. It’s doing its work, so why change it?

    [ad][/ad]

    You mentioned saving most of your income

    Yes. I used most of it to rent a two-bedroom apartment for my workshop in 2022. It cost me about ₦6m to settle rent, set up the space, and get more machines for work. To be honest, I initially wanted to buy a car, but I thought about it and decided to invest in my business.

    How are you still juggling everything with medical school, though?

    I’m not juggling —it’s been very tough doing both full-time. One aspect always suffers; if I’m not having logistics issues, my staff will come with their own. I’ve failed a lot of tests, and reading is a hassle. I don’t have a social life because school and business take up all my time. I even had to pause my business at the beginning of this year and only resumed a few weeks ago.

    What happened?

    I had a mental breakdown in 2018 due to some personal issues, which kept me out of school for roughly six months, and I had to repeat a year. So, this year came with many back-to-back exams and the backlog from that year. I also had to move back to the hostel since I wasn’t really making money anymore.

    You weren’t making sales at all?

    My shop was still there, and we still had a few walk-ins and repeat customers. But I wasn’t advertising on social media, so sales slowed to about ₦70k – ₦100k monthly. 

    I laid off some staff when I started running at a loss. Since I was busy with exams, I couldn’t monitor what my staff were doing, and they’d typically deliver poorly finished jobs to customers who’d complain and ask for a refund. Sometimes, I’d remake the shoe and send it again at my own cost. I often had to dip into my personal allowance to fill those gaps.

    Some other staff stopped coming because I couldn’t afford to pay them. At the moment, I work with only three people. 

    Omo. How’s it going now?

    I just resumed advertising again, so I’m still trying to find my feet, but making sales isn’t difficult for me, and I know I’ll get back to 2022 figures soon. I’ve had to become even more prudent with money. I’ve only braided my hair once this year; the rest of the time, it’s been in twists. 

    I even switched to an old 3G sim one time because I knew data wouldn’t finish as fast as it would on 4G. I also sometimes turn off data mode on most of my apps and avoid Instagram and TikTok. But I still have to be online because of my business, so data is a necessary expense.

    Let’s break down the expenses in a month

    My mum still sends most of the foodstuff I need, so my food expense only includes perishable items. 

    What would you say is the toughest part of being a business owner?

    Apart from the obvious challenge of doing it as a student, managing staff is really tough. When they don’t do the work properly, we end up remaking the product multiple times, which comes at a cost. It’s difficult getting people who actually care about the work; they’re just interested in the money. 

    That part is confusing for me because it also affects them when we run at a loss. So, why misbehave?

    You’ve been at this for six years. What are some things you’ve learnt?

    I now know how to better determine my price point, based on how my competitors are pricing, the rising cost of materials and how much effort I put into a piece of footwear. On average, one piece costs ₦30k now. Some people still tell me I should charge more, but I can’t do that. Is it until I get 500% ROI on one item?

    On the other hand, I noticed that there were some people who never patronised me until I increased my prices. It’s a Nigerian mindset. People think the more expensive, the better it must be. 

    So, you’re in your final year. What does the future look like for you?

    I’m still unsure about whether I’d practise after medical school, but I know I’m going to take a full year to give all my attention to my business. The business is here to stay, no doubt about that.

    I also want to get an MBA, partly to add a title to my name, and also to get actual business insights. I may also go back to study biomedical engineering like I wanted before listening to my parents and studying dentistry. 

    Is there anything you want right now but can’t afford?

    I’ve always wanted to go into bag-making, and there’s this tagging machine I’ve been eyeing. I’d also like to get a better phone and filming gadgets to make shoemaking tutorials on YouTube and take better pictures for content. Everything should cost about ₦900k.

    How much do you think you should be making from your business now?

    ₦3m/month. I honestly think I would’ve gotten there already if I hadn’t taken a break.

    Rooting for you. How would you rate your financial happiness?

    Currently a 4, but I’m hopeful that once I settle into pushing my business again, it’ll be a 7 by the end of the month.


    If you’re interested in talking about your Naira Life story, this is a good place to start.

    Find all the past Naira Life stories here.

    We’re cooking THE biggest meat festival in Nigeria, and we’re assembling all food lovers. Sign up HERE.

  • 7 Side Hustles We Think These Companies Should Seriously Consider

    7 Side Hustles We Think These Companies Should Seriously Consider

    With the way Nigeria’s economy is moving like the snake that ate ₦38m, everyone needs to hold down at least two jobs to survive. And companies shouldn’t be left out.

    Airtel should start making movies

    Based on the quality of commercials they put out, it won’t be too much of an ask for them to venture into filmmaking and give us the full-length version of this teaser they dropped all those years ago.

    GT Bank should start planning events

    They should give us more events, so we can stay outside every weekend, spending all the money we don’t have.

    Play Network Studios should open a film museum

    We’re not saying they should stop the remakes. All we’re saying is we can see how passionate they are about old Nollywood. They need to share that passion with the younger generation in new ways. Also, we need new social activities in this country. They should help us all.

    Gala should start selling gadget cases

    They need to stop producing gala and move into a more profitable venture, like selling phones, earbuds, laptops and tablet cases. The gala they make now is just a casing for the tiny ass sausage inside, so they have all the experience they need.

    Deloitte should start counting everything

    If counting BBN votes can go so smoothly, imagine how seamless elections and national census would be if we outsourced to them. They’d surely do better than Mr Yakubu.

    Photo credit: Falz via Youtube

    Hypo should start making school supplies

    Hypo go wipe o shouldn’t just be for clothes and surfaces. If they’re really serious about their slogan, then they should also be able to wipe out our mistakes — or at least, start a new line of erasers.

    Nasco should start producing plastic chairs and table

    The way Nasco cereal tastes like plastic and takes two working days to dissolve in any liquid, I’d say they’re already one foot into the plastic production business. Nigerians host a shit ton of events, so if they fully get into plastic furniture, their pockets will never run dry.

    Speaking of events, Zikoko’s hosting a women-only party for all the hottest women out there, don’t miss it.

    Don’t leave without getting your ticket to HERtitude 2023!
  • Follow These Steps to Double Up Your Income

    Follow These Steps to Double Up Your Income

    A Step-by-Step Guide on How to Become a Quickteller Paypoint Agent

    In Nigeria today, 70% of people now have a side hustle to increase their sources of income. There are cases of Bankers who sell shoes on Instagram, Office Receptionists who run online skincare businesses, and restaurant owners who have POS kiosks just in front of their shops. 

    These side hustles are not new to us, our social media platforms have become a full-blown marketplace, and we are loving it.

    One profitable Side hustle most entrepreneurs venture into now is the Agency Banking Business. You will see a Barber who also runs a POS Business or someone who has a shop in a busy market area who has a “POS is Available Here” banner in front of her shop.

    Agency banking is a profitable business when you use a dependable partner like Quickteller Paypoint. And there are many benefits of becoming a Quickteller Paypoint agent; from daily transactional profits, to agent training, to fast and reliable POS machines, and branded Quickteller Paypoint kiosk with the merchandise.

    That’s not all. As a Quickteller Paypoint Agent, you also have access to affordable insurance that covers your business and your health. Quickteller Paypoint cares about their Agent’s life and the continuity of the Agent’s Business.

    So, if you are looking to start a POS business or want to add a side business to what you are currently doing, follow these steps to get started.

    To become a Quickteller Paypoint Agent, you need the following registration requirements:

    1. A physical office location/shop.
    2. Any smartphone operating on Android OS (4.4 and above) or internet-enabled laptop/computer 
    3. A copy of a valid ID card (e.g., National Id card, Voters’ card, Driver’s license, or International Passport) 
    4. A copy of your utility bill for verification of your location/shop address (e.g., PHCN bill, Government water or waste bill, recent stamped bank account statement) 
    5. A copy of your passport photograph
    6. A copy of your Guarantors completed Character Confirmation Form with your guarantors’ passport photograph 
    7. Zero minimum start-up capital is required. However, you will need to fund your Quickteller Paypoint wallet to commence transactions 
    8. And that’s all.

    Join over 39,000 Quickteller Paypoint Agents across the 36 states and federal Capital Territory now. 

    Kindly copy and paste this URL: https://paypoint.quickteller.com/agent/signup to SIGNUP.

    Follow us on our social media platforms @quicktellerpaypoint on Instagram and Facebook to get updated on news and juicy deals.

  • #MoneyByZikoko: “When Should Your Side Gig Become Your Main Gig?”

    #MoneyByZikoko: “When Should Your Side Gig Become Your Main Gig?”
    Also: What would you pay for a pair of shoes?

    Vol 2 | 31-10-2022

    Brought to you by

    Good morning, {$name} 🌞

    Do you have a side gig?

    With how the economy has been moving, I think it may be better to ask how many side gigs you have.

    In two of our stories today, we meet young Nigerians who talk about their money situations, and the concept of side gigs exists across both stories.

    The subject of our #NairaLife today had a side gig paying more than her main gig.

    But did she make the move you’re expecting? The answer may surprise you…

    In this letter:

    • The #NairaLife of a Lawyer Making More Money from Affiliate Marketing
    • The Love Currency: Married in Kano on ₦150k/month
    • Money Meanings: “Side Gig”
    • Game: #HowMuchLast
    • Where The Money At?!

    #NairaLife: This Lawyer Was Earning More as an Affiliate Marketer

    Before November 2020, the most money the 27-year-old on this week’s #NairaLife had made was ₦100k from a scholarship.

    Then she found affiliate marketing and made ₦1.2m in a year. Today, she makes ₦160k as a lawyer but knows she’s going back to marketing.

    My biggest question is… Why did she even continue working as a lawyer?

    Read her Naira Life to know why…

    Who’s got your back?

    Life happens. We all go through moments that are not our best days. But you can live in a way that you’re well protected no matter what happens. Live confidently above the challenges of life with a Stanbic IBTC Life Insurance plan.

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    The Love Currency: Married in Kano on ₦150k/month

    The best part of this story is that both Tayyiba* and Faruk* seem to have a very sensible setup when it comes to spending money.

    An excerpt: “We also discovered my ego is big, and I don’t like to beg, so he just sends me money and leaves his wallet and debit card within reach.

    Read More Of This Story

    Some other great money articles you should read:

    At Luno, we believe cryptocurrency is for everyone. Tap into all the many possibilities.

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    Money Meanings

    Game: #HowMuchLast

    #HowMuchLast is a game where we show you an item, and you tell us (and the world) the highest amount you’d pay for it.

    Some weeks will be Okin biscuit, some others will be SUVs.

    This week, we’re keeping it simple, #HowMuchLast for a pair of shoes.

    What’s the most you’d pay? Tweet at us here.

    Ordinary is Boring

    Let’s face it. Ordinary is boring, but you can go for the extraordinary with a juicy pension plan that rewards your hustle today so you can retire early and still ball hard. Start by moving your pension to Stanbic IBTC Pension Managers today.

    Visit Stanbic IBTC Pension

    Where The Money At?!

    We can’t say we’re about the money and not help you find the money.

    So we’ve compiled a list of job opportunities for you. Make sure you share this with anyone who might need it because we look out for each other in this community.

    Again, don’t mention. We gatchu.

    Share this newsletter

    All good things must come to an end. But not this good thing. We’ll be back next week.

    In the meantime, keep reading Zikoko’s articles and be sure to share the love.

    Till next week…

    Yours cashly,

    Dwin,

    The Other Mr Money

    Did someone awesome send this to you?

    Subscribe to this Newsletter

    18, Nnobi Street, Surulere, Lagos,
    Nigeria

  • Are Unpaid Internships The New Form Of Exploitation?

    Are Unpaid Internships The New Form Of Exploitation?

    In May 2021, just as the world was getting out of the funk caused by months of lockdown and inactivity, Seyi Akomolafe found herself in an interesting position. After sitting at home for months and applying for fashion internship roles around Lagos, the 18-year-old finally got an offer, the problem was, she needed to work for free. “Job hunting in Nigeria is an extreme sport and I was excited to finally get one,” she tells Zikoko. “Did my heart sink when I saw it was an unpaid internship role? Yes. But it was from a designer I admired, so I took it.”

    Following two “grueling” months at her job, Seyi eventually quit. Why did she leave such an incredible work opportunity? “Well, I just couldn’t do it anymore. I was a slave. I thought passion was enough, but I was tapping into my savings and getting very little [knowledge] in return.” 

    Unpaid internships in the creative sector are as common as the shade and drama the sector constantly feeds the internet. We’ve all seen it in play out before, either in real life or in the movies; A young, passionate intern runs errands and performs tasks for their boss in exchange for lucrative knowledge and exposure in a glamorous field, such as filmmaking, fashion, public relations, or the magazine industry. Through all of this, the intern is not given actual financial remuneration, just experience, a couple of celebrity sightings (if they’re lucky), and vibes. The employer, on the other hand, gets the benefit of services while minimizing costs. 

    According to the World Bank, Nigeria’s population stands at over 200million with its youth claiming over 40% of this figure. The recent success of Nigeria’s creative scene ranging from music to film production and fashion have led to a proliferation of job seekers looking to break into the sector. As of today, the entertainment sector is the second highest employer of labour in Nigeria after agriculture. In this day and age of social media, everyone knows someone who’s either already a creative or working towards becoming one. The numbers are insane. 

    As interest continues to grow, structured job and internship opportunities are struggling to meet up. But why do we even need internships in the first place? Why not start something small on your own and work your way up? While internships are an imperative part of the industry, there are thousands of Nigerians creating art on their own without training from experienced people in the industry. However, according to Hassan, a Lagos-based editor who preferred to remain anonymous, “It’s easier said than done.” 

    Hassan’s entry into Nollywood wasn’t easy. He remembers having to juggle two lives at the beginning, one as an unpaid editing assistant and the other as a digital marketer. After years of working his way up, Hassan has become one of the most in-demand editors in Lagos, a feat he attributes to his early unpaid days. “Just like most things in Nigeria, Nollywood is about connection,” he explains. “I knew how to edit from watching tutorials online, but I needed a way to get myself through the door and being an ‘assistant’ provided that opportunity. What’s the point of having a skill if you can’t use it? I had to find a way to hack it because my passion came first.” 

    Although most of these internships are unpaid, they still demand just as much as full-time paying jobs. Due to the time-consuming tasks, most interns find it hard to take up other paying side-gigs that could actually fund their lives. Young Nigerians these days have to weigh their options carefully, choosing between their dreams and a job that foots the bill. More often than not, they are forced to walk away, just like Seyi. Because of this, internship opportunities tend to be limited to those who come from privileged backgrounds and are willing to work for free.  

    Pat Ada Eze is a popular image consultant and stylist to stars like Ayra Starr, Ladipoe, and Johnny Drille. Starting as an intern herself, Pat tells Zikoko, “I think unpaid internships are the worst. I have never done it and I don’t think anyone should do it.” With a successful business of her own, she reveals that she pays all her interns no matter how small the budget is. When the budget is too limited to pay, she does all the work herself. On how unpaid internships affect the industry, she explains that while she’s never really thought about it, she can imagine it “blocking the dreams of people who come from less-privileged backgrounds.”

    Times are changing in countries like America. Over the past few years, unpaid interns from different projects have held the country’s creative scene under siege. Lawsuits demanding minimum wage and overtime have been filed against Fox Searchlight, Bad Boy Entertainment, publications like Vogue, the New Yorker, and Vanity Fair. But with Nigeria lacking structure legally and creatively, is this even a possibility? “We haven’t gotten justice for cases of misappropriated funds, election fraud, or even sexual assault,” Seyi explains. “There’s no way it’ll work for interns? We are all hustling and we’ll continue to hustle.” 

  • A Week In The Life Of An Anonymous Superstar Social Media Influencer

    A Week In The Life Of An Anonymous Superstar Social Media Influencer

    A Week In The Life” is a weekly Zikoko series that explores the working-class struggles of Nigerians. It captures the very spirit of what it means to hustle in Nigeria and puts you in the shoes of the subject for a week.


    The subject of today’s “A Week In The Life” is a social media influencer with over 100k followers on social media. They talk to us about remaining anonymous despite their fame, undercharging for their services and the anxiety that comes with the job.

    MONDAY:

    The first thought on my mind when I wake up today is that if I didn’t have to work to earn a living, I’d probably not be doing my day job. I only show up because of the money.

    Left to me, I’d spend my time living out my imaginations. Instead, I have to pretend like I’m normal and resume every day at a 9-5. During the day I’m the team lead at a digital media startup. At night, I’m a wildling on my personal account with over 100k followers on Twitter, [a little] less than 100k on Instagram and a newsletter with almost 10k subscribers. 

    My day job stresses me because of how professional it is. As someone with a wild imagination, I don’t find it fun. At work, I want to replicate ideas from the playbook of my personal account but every idea is met with “consider the brand image.” 

    Even on my personal account, when brands reach out, they like what they see but still always decide to play it safe. 

    Over time, this pushback has made my personal account the only place I can write the things I enjoy. I love the fact that my thoughts have a home and a receptive audience. What I don’t like is that it doesn’t generate enough money to survive and hence the need for a double life. 

    This afternoon I got a message that triggered me. Someone came to my DM telling me to always run my content by a team so I can know whether it’s good or bad. For someone who spends all day running content by people at my day job, I was like nope. I thought, “my personal account works because it’s 100% out of pocket and unfiltered me.” 

    Once I start running content by people, it’s no longer me. And if an idea doesn’t work, I’m going to blame myself for running it by another person. However, as a solo creator, I’m free to experiment as I like. 

    One of my biggest fears is getting to the point where I no longer recognize my work. With that resolve, I replied to the message: “thank you very much for the advice. I’ll look into it.”

    TUESDAY:

    No one knows what I look like. At least not the bulk of my followers; my day ones have seen my face. Initially, I decided to be anonymous because the more content I put out, the bigger my personal account got. And I was tired of people saying my face didn’t match my writing whenever they landed on my page, so I removed all my photos. However, over time, anonymity became a necessity for me. 

    At first, I realised I was insecure about my looks so I decided to grow into them without external influence. I didn’t want to post a picture and have people validate my looks. Next, I thought it was cool to be in the shadows on social media where everyone is constantly putting their face or business out there.

    The upside? On good days, like today, I have at least 20 people in my DM begging to know what I look like. People pleading and swearing, earnestly, on their parents’ lives that they won’t share my photos. My answer? “No, I’m not sending.” Although, listening to people beg is like doing drugs because of how intoxicating and powerful it feels. It also helps that I’m aware of the power I hold so I tease and draw out people’s curiosity as much as I can. Some days I’ll post a picture of just my hand or my legs. Other days, I’ll post a full photo of me but covered with a smiley or with my face blurred out. It’s so much fun! 

    The only downside of enjoying anonymity is that I don’t cash out. If someone with my level of influence who shows their face goes out, they’d receive favours I wouldn’t receive, mostly because they’re famous. But no one knows me. Even if I told them I was the person behind my account, they wouldn’t believe it. Therefore, I’d beg for things I ordinarily wouldn’t have to beg for if I showed my face. 

    However, the peace of mind from being anonymous is sufficient for me. There’s no pressure for me to keep up appearances or put on a show — and I love that for me. 

    WEDNESDAY:

    Today makes it three days since I last posted on my Twitter account. My mental health is shit, my anxiety is at an all-time high and my self-esteem is at the lowest. Yay. 

    As a creator with a large following, sooner or later the pressure gets to you. You’re always thinking about numbers: how many retweets did this post get, how many likes, how many quotes? Who shared it? Was it reposted on Instagram and WhatsApp statuses? This obsession puts pressure on you to create fun stuff for the audience so you rush your process. Then it doesn’t bang. Now the numbers are bad and you feel like shit because low numbers are bad for your brand’s business. It’s twice as bad because you can see how other creator’s content are banging in real-time. After a while, doubt starts to creep in. 

    But when your content bangs —my God! You feel unstoppable. God now help you that you’re on a roll. The type where you tweet the most random thing and it bangs. You quote a tweet and you get 4k retweets. Your reply to a tweet gets 2k likes. That kind of constant real-time validation and gratification is a drug you become addicted to. 

    As someone who has recently come down from that high,  the lows are dealing with me. I’m thinking about how my retweets gradually started reducing from 4,000 to 2,000 to 1,000 and then 500 on a good day. I think reality fully hit me when I got to 500. At that point, it was as if I was relocating from Banana Island to Ikorodu and that affected me badly.

    It has taken some affirmations to slowly climb out of it. Every day I remind myself that my worth as a human being is not tied to whether or not my tweets bang. Regardless of what happens, I’m still the same person. I’m still that talented person with room for growth. 

    In the long term,  I know this will pull me out of my mental and emotional chokehold. However, short term, my strategy is to keep avoiding my stressors — most especially Twitter. 

    THURSDAY:

    People always ask me if being an influencer is profitable. The answer is both yes and no. If you’re like me that charged two thousand naira for my first advert, you’re already doing it wrong. Mind you, I had 5,000 followers then. When I got to almost 10k followers I increased my rate to ₦10,000 for adverts. 

    Every time someone paid me I’d promise to deliver the best work of their life. Looking back, I realise that at every follower milestone I’d increase my rates but still did not make bank.

    It wasn’t until today that I realised the reason for my weird relationship with money. The pay at the first company I worked for was shitty so I thought I deserved shit. I was being paid around ₦50,000 to make 90 content items in a month. In my head, ₦10,000 per content item promotion was a good deal for me. And this is how I approached my rates as my follower count grew. 

    With money, I’m just reaching a point where I can charge the least I deserve, especially for someone at my level of influence. It has taken me months of talking with many people to see that I don’t deserve to earn shit.

    Later today, I’ll test out my new resolution on a client I’m talking to. I’m going to multiply my current rate by two. If I die, I die, but I’m no longer accepting rubbish. Thank you very much! 

    Influencing can be mad profitable if you maximise the opportunities you get. But it’s also short-lived. If you don’t reinvent yourself, another person will come up, do what you’re doing and take your spot. 

     FRIDAY:

    I finally posted on Twitter today. It wasn’t my best work but I’ll take it like that. I’m trying to show up regardless of how I feel. The more work I put out, the more I increase the probability of something clicking. 

    It’s just difficult shaking off the feeling that it’s been a while since my content surprised people and that’s messing with me. This weekend, I plan to explore new content formats, think up possible collaborations with fellow creatives, and maybe even consider publishing a book. 

    I hate how creativity can be so hard yet so simple, but I won’t give up. I’ll cry when I need to cry and laugh when it comes.

    I know that there’s potential in the business and I’m going to tap into it. One thing I know is that the first step to blowing is knowing your worth. A lot of people think I have money but I don’t because it has taken so long to realise my worth. If you see yourself as trash, this industry is not kind and will treat you accordingly. 

    Thankfully, things are changing for me. My goal right now is to earn enough from influencing gigs so I can quit my day job. If I play my cards right that day could come sooner than expected. Until then, my plan for today is to open Slack and dance to the tunes of my capitalist employer. 

    I can’t wait for today to end. 


    Check back every Tuesday by 9 am for more “A Week In The Life ” goodness, and if you would like to be featured or you know anyone who fits the profile, fill this form.

  • 9 Side Hustles Nigerians Should Consider

    9 Side Hustles Nigerians Should Consider

    Almost everyone has a side hustle in Nigeria. They are a must when you live in a country that is constantly trying to kill you. Here are 10 side hustles that will make living a little easier.

    1. Cultural dancer

    This job requires skills that not everybody has, it’s not easy to keep people entertained for a long time so if you can’t do that don’t even consider this side hustle in Nigeria. Become a cultural dancer so you can blow off the frustration from working an annoying 9-5. You might not be shaking your ass in a yacht, but you’ll be shaking it where they can spray you money.

    2. Family disappointment

    It’s not easy to be the family disappointment but someone has to do it. Gather all your siblings and cousins, set up a fee they can pay monthly so that they can finally get that septum piercing or tattoo they want but can’t get until you get one, and their parents can just label you the bad influence. Don’t waste your talent.

    You after you get paid.

    3. Instagram skit maker

    Do you know how much Instagram skit makers earn? A lot, that’s how much. Instead of wasting your time being the unpaid funny friend in your friend group, put your talent to good use. Do your mates have two heads? 

    Yes, it is.

    4.  Money doubler

    There is no glory in scamming people and your destination is hell for sure, but if someone is greedy enough to want to double the small money they have through magic, they deserve whatever they get. If they arrest you sha please don’t mention Zikoko.

    5.  Professional clown

    If most of your friends have your contact saved as ‘clown’ on their phones, then this job is for you. You are not a stranger to embarrassment and you have since gotten used to it. Fear not, we have a solution. You can accept people’s embarrassment on their behalf for a small fee. Help someone break up with her boyfriend, accept someone’s quit notice on their behalf, small things like that.

    6. Professional girlfriend

    Or if you want to be posh, you can call yourself an escort. If one of your best qualities is that you are a really good girlfriend even though they still break up with you, you should take this job. You never know, you might even find love but then again… this is Nigeria, you will more likely be kidnapped.

    7. Professional sugar baby

    This is one of the most lucrative side hustles in Nigeria, and it doesn’t interfere with any other job you have. If you are committed to a life of enjoyment, this is the job for you. Just know that there is no such thing as a sugar baby that doesn’t give sugar.

    8. Playlist creator

    If you have ever been in a situation where your ex asked you to help them make a playlist for their current partner, first of all, pele.  Secondly, that’s just proof that you have good taste. Rise, don’t let your talent waste, stop making playlists for free.

    9. Semo-taster

     This one is a  dangerous Side hustle no one has mastered, but at least when you have food poisoning from eating Semo, you can take several days off work. 


  • QUIZ: Which Side Hustle Should You Start?

    QUIZ: Which Side Hustle Should You Start?

    Why will you be jobless when there are so many things you can do? Take this quiz and find out which side hustle fits you.

  • The Side Hustle Queen netting ₦525k every month

    The Side Hustle Queen netting ₦525k every month

    If you’ve been reading this every Monday, you know the drill at this point. If you haven’t, now you know that Zikoko talks to anonymous people every week about their relationship with the Naira.

    Sometimes, it will be boujee, other times, it will be struggle-ish. But all the time–it’ll be revealing.

    When was the first time you made money?

    After school, before NYSC. I was working at a car management company, and I was the data management person. ₦15k every month–10 actually, but the MD liked me, so he was giving me extra 5k. This was in 2011, and I did that for 5 months.

    It was a boring job, my goodness. But yeah, 15k was not a lot, but I didn’t have to give anyone. I don’t even know what I used the money to do, because I couldn’t account for anything that happened in that era.

    Were you getting an extra allowance from home?

    After school? No. I mean, if I needed anything, my parents would, you know, sort it out. But there had to be a need. We were not very well-to-do at the time–not comfortable enough to be giving you money based on “Oh I want money.”

    “What’s wrong with you?” my mum will be like “me too I want money.”

    NYSC came and I was earning 5k, plus NYSC salary, as a teacher in a Secondary School. I started service in 2012.

    At the time, my older brother was sending me money every other month. There wasn’t a pattern, but he was helping out–5k here, 10k there, 20k later. So that helped a lot.

    But then, I was still sending money home to my parents, 5k. Not for them to use it for anything per se, but just so they could know I was doing something.

    Girls just tend to send money home. When parents say they want someone that will take care of them when they’re old, they tend to mean girl children.

    Post NYSC?

    All through 2013, Life happened to me, so I had to go live with my brother. He was giving me like 5k every other week. I was living in his house and I wasn’t going anywhere. So he was pretty much just giving me money to survive and do other girl stuff.

    It was a rough year, my worst year ever. I was on the edge all the time.

    Then 2014 came, and I got my first real job as a Sales Associate with an auto-servicing company. My pay was 100 grand. And in the first month I started working there, the MD-slash-CEO, married man, decided that I was going to be his conquest. I no gree.

    So, I pretty much earned one salary there.

    Ehn?

    So, I used to show up early because I lived far away. You know, the whole waking up to beat traffic. Many of the people who lived nearby came late on a regular. Anyway, the one time I got there late, this guy had gotten to the office before me. Someone else came late.

    And then he decided that we were going to get punished. He legit came to the gate and told the security, “don’t let them in, they’re on indefinite suspension.”

    They finally let us in, to collect our indefinite suspension letters, and I just dropped my laptop. Dropped my tag. Took my personal stuff and left. I knew I wasn’t coming back.

    But I knew I wasn’t leaving Lagos to go back to my parents. No way I was going to tell them that I quit a job. I dunno how I survived till October. My family doesn’t even know I didn’t have a job that long. Because I was still sending money home from my savings. So I survived on that, living with a friend and her family. I wasn’t spending much on anything. So that money was what I was using to live every month.

    Thank God we don’t look like what we’ve been through.

    I got another job in October of 2014. Now, my salary there was 85k (100k) while I was in Sales. Then I moved to Marketing, and that’s when things started to turn rosy. In marketing, I got bumped to 120k. Net. I can’t remember what the gross was.

    Nobody seems to care about gross.

    Aha! I left in 2015 December, then I started working at an agency. My net was 180k. That was when I actually realised I might not be bad at this marketing thing. Bear in mind that I already started volunteering the year before, 2014 that is.

    I only got paid a total of 50k for two years, but it really was volunteer work for me. Them paying me was just a stipend. I really just loved doing it.

    Anyway, I started volunteering for another community group, and I wasn’t just going to do it because I loved doing it at this point. I was sick and tired of that loving-it shit.

    Back to the Agency.

    Anyway, I was in the marketing agency till the end of 2017. But before we even got to this point, I started taking side jobs. My first side hustle was to manage social media and I was getting paid 35k. After that, I got–

    –I can’t remember the job I did o, but I know they were paying me 30k every month. All of this was while working at the agency.

    Another place I was volunteering also started paying like 20k. Wait, was it 20k or 15k? Erm… Yes yes! 20k. In between all of this, I had a project for three months for another company that paid me 120k every month for three months.

    Anyway, I left that agency to another job that was paying 900 dollars. Then another side hustle that was paying 50k.

    So side hustles have always been a thing.

    Since 2015, yes. They still are. In 2018, I worked for another small company. It was part-time, so I didn’t have to go to work. I did that for four months–150k/month. I was still doing the 50k one still. Is it confusing?

    Mad o. At your peak, how many side hustles did you juggle at the same time?

    About four. There was a time I gave one to someone sef. So they were paying the person through me.

    So you’re an agency, basically.

    Hahaha. I already registered my business name. I just don’t have the time to give it the attention it deserves. Because I got more jobs but I couldn’t take them on, not because of uhm…

    It was too much to handle?

    Neh. They weren’t paying me enough to handle. The main reason I still work for the 50k gig–I mean it’s now 40k–is because I really love the person. Can’t go that low for anyone else. By the way, I was getting some of these gigs through someone, my plug.

    Shout out to your plug.

    Got another gig mid-2017 that started paying me 60k. Then another gig that paid in dollars and was approximately 330k. Did that for 6 months.

    Then I moved to my current job. My current job pays me 350k net. Then there’s the 40k one. Then I get another 35k. Then my husband gives me another 100k for house allowance, which I get to keep because sometimes I use just about half for house things. The rest, I pocket it. It actually used to be 150k before it reduced to 100k, and I’m just looking at him. Because if he should reduce it to 50k, this house will not contain two of us.

    Hahaha.

    See, the first day it happened, alert just entered kpim-kpim. 150k. Wow. What am I using it for? Wow. My husbanddddd. Then we had this month when we were moving, and had a lot of expenses and real estate investments, and the next month was when it first became 100k.

    I barely get to spend my own personal money like that.

    What has changed about your perspective between 2012 and now?

    Put in the work. Everything will click. Like, when I think of the things that made me put myself under a lot of pressure, I probably shouldn’t have. I have a lot of leftover anxiety from those days.

    What someone might achieve at 25, you might achieve at 35.

    Also, I used to spend without thinking about the big picture, so it felt like I spent anyhow. That has changed. I bought some things today that I’ll now transfer to my Spreadsheet.

    Everything is budgeted. I hardly do spontaneous expenses anymore. What happens when I want to do something tomorrow and I don’t have money? I’ve been poor before. I don’t ever want to be poor again, it frightens me.

    So, your fear of poverty is a thing.

    Yes. Constant fear. I don’t want to ever be poor. Like, I don’t want to hear that my husband loses his job and I can’t support the family. I don’t pray for it, but anything can happen. That fear helps me in my spending, my saving and my investing.

    Now, let’s break down that monthly income.

    Waait, let me bring my calculator…

    Wow, where’s all the money going to?

    I put 100k in my savings first. Again, I don’t have a particular amount I save in total every month. I use an app for saving, so It takes every week. So the money just goes. So sometimes I’ve already saved my regular 100 grand, then they can remove another 40k. So, average, I save about 150k every month. Save or invest. I do mutual funds too. And I want to start farming.

    My husband invests in farming cycles. I asked him yesterday like, “Is it that you don’t think that I like investing too?” He said he knows I invest in other things.

    “But I know that you farm, so you don’t think I can farm?”

    He said okayyy, when the next cycle comes I’ll tell you. And I said waaaait, so you didn’t know you’ll tell me since?

    The place he invests in, they do mostly crops, and he gets margins of up to 50-something per cent. I’m moving all my investments into this when the next cycle is coming.

    I don’t really splurge, because I don’t really go out. Every month, someone in Church is always wanting us to pay for something. So

    So, your money looks split between the House, Family, and Faith.

    Yep. I spend a lot of money on my husband too. You garra take care of the person that is giving you money. Keep him happy and all that.

    “You don’t have black shoe again? I buy you black shoe.”

    “Native is fading? Let’s sew another one.”

    “Baby, you need a pedicure.”

    I have a budget for him every month.

    Then, I change money to dollars. Wow, that means I actually save more than I think I save o.

    What’s your dollar budget every month?

    100 dollars. Because you never know when you can ja from this country.

    You don’t seem to be doing badly, but how much do you feel like you should be earning?

    Minus side hustles? 6 million per annum, net. I actually got an offer like that, but it was a startup. They asked me what I wanted and I said 6 mil, and they said okay, come for an interview. I was just there thinking “ehn? Why didn’t I say 8 million?”

    Why don’t you want to work for startups?

    Generally, startups are too unstructured for me. Like, it’s great and everything, but there’s just too much chaos. I’m sick of it. I can’t deal with the communication issues, the uncertainties, the fact that you talked about doing something in two weeks, and suddenly you want to do it tomorrow. I never want to get to the point where I tsk at work. Because when I start doing that, I start looking for another job. I don’t want to work in a place where they tell me that after two months, they can’t pay my salary, because of kini-kan kini-kan.

    Where I currently work though, there really is a sense of security for salary and other stuff, so I’m good.

    Also, I’m looking to switch from marketing to actual management of products. That’s where the money is. I wanted to take a course online for it but it’s a lot. And I’m just like, is it really worth it? Should I wait till when I move to Canada?

    Ah, Canada when?

    Next year, maybe. We’ve started the process, little by little. Are you religious? I am religious. God has shown me where I’m going to work in five years.

    Tell me.

    It’s one of the Big Tech. Managing products. When I had that revelation I was like, “I don’t know shit about product management” so I have to start learning. So I’ve started taking courses on Udemy, for example. Small-small.

    So it means you know what you want to be earning in 5 years.

    110 grand per year. In dollars. Because the average is 110. That’s not even you being exceptionally good.

    What’s something you want but you can’t afford?

    A new car. This car is showing me pepper. I’ve spent over 200k on this car this year alone. And it’s still making noise. But then I’m not sure it’s a real need, because why am I buying a new car when I’m leaving Nigeria next year?

    Do you see a future where you retire from work?

    I will–but I’m still going to have a business. Also, my children need to be in football or something so they can be part of my retirement plan.

    Have you started saving for their football money though?

    We’ve started saving for their future. We both have a savings plan for them. It’s part of my money that I’m saving, but he’s also investing in a bunch of things. To be honest, our investments are pretty much for them.

    Like, all I have in my mutual funds are for my children.

    I need them to be well equipped, so their mum and dad can enjoy their lives when they’re 50. It’s important they enjoy before they can make us enjoy.

    Talking about the future, what’s your pension looking like?

    One of my first jobs had a pension plan that was keeping aside 8k per month. The next one, about 12k. To be honest, I don’t even know how much is in my pension account right now sef.

    If I ask you what your most annoying miscellaneous has been, will you say your car?

    Ah, yes. Wait, it’s my phone. Last year. They stole my phone, and I wasn’t ready to buy another one. I went for Christmas rocks, and they stole my phone. I could have just stayed in my house and slept. This phone cost me 300-and-something-k.

    But this year, it’s definitely my car. It cost me 55k. Then my husband paid 80k, because he loves me like that. Because I’m his sugar baby.

    I just saw alert, and I’m like “you sent me money?” and he says, yes, it’s for your car. He takes care of me actually. He takes really good care of me.

    Not sure I need to ask you the satisfaction question. But anyway, on a scale of 1-10?

    Awwn, 15. I’m really happy. Can’t even lie. Sometimes I just get overwhelmed with work, school..Ohhhhhh, I forgot one part. There’s this certification I’m going to school for. Totally not worth it. If I had known 2 years ago that I was going to become a product manager, I wouldn’t have taken the course. I paid almost 200k last month. I was now living from hand to mouth. I don’t like this course anymore–it’s dragging for so long and it’s not giving me the value. They didn’t even advise me properly. The only reason I’ve not abandoned it is because of Canada.

    What’s something you wanted me to ask, but I didn’t?

    Oh, I’ve seen you ask this question before. Neh, nothing. You asked everything. Wait, maybe you should have asked me about investments, but then I already said everything because I knew you were going to ask about it.

    This was super lit. Thank you for taking the time.

    Worth it.

    Check back every Monday at 9 am (WAT) for a peek into the Naira Life of everyday people.

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