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To promote music and keep it alive, artists devise the most interesting stunts. While some create campaigns that build a great relationship between them and the audience, others push controversial, offensive and even morbid narratives.
We look at some Afrobeats artists who took their PR Stunts to the extreme.
Skiibii
On August 14, 2015, Skiibii Mayana was pronounced dead in a now-deleted IG post by his former manager, Soso Soberekon. Wizkid, Davido and other celebrities sent their tributes and condolences, but less than 24 hours later, Skiibii’s former record label, Five Star Music debunked the news, stating that their artist was hale and hearty.
Although Skiibii initially claimed he had a medical issue that made him blackout, he later revealed that the promotional stunt was Soso’s doing. This threw the once sympathetic public into a rage. Even Falz snuck him a diss on Soft Work: “You fit fake your own death, you still fit no blow”.
Image Source: GoldMyne TV
Kogbagidi
Kogbagidi is the show promoter credited for discovering Portable. In 2018, he faked coming out of the closet after Snapchat videos of him and Bobrisky getting cozy together circulated online. Later, he revealed in an interview that it was a stunt to promote Whine 4 Me by Kadex — one of his artists. He laughed the tasteless joke off as a “normal thing”.
Adokiye
When the Chibok kidnapping and #BringBackOurGirls campaign was hot and at the top of every news story in 2014, a singer and self-acclaimed virgin called Adokiye offered to give her virginity to the Boko Haram terrorists in exchange for the kidnapped girls. Although her statement went viral, she didn’t enjoy much attention as a person. Neither did her music.
KCee
In April 2017, KCee shared a photo of banded $100 bills on his IG page and claimed he made all the money in a day. Unfortunately, a guy in America called him out for stealing his photo — which he’d posted two months before KCee — and lying to the public. In an interview, KCee stated that it was all part of the PR plan he cooked with his manager to promote his new song, Desire. Apparently, he’d reached out to the American guy for permission to use the image but got no response.
Hmmm, Mr. Ojapiano.
Image Source: GoldMyne TV
Teni Makanaki
On November 14, 2023, a tracklist for Teni’s sophomore album set to drop on November 17 went viral due to the lineup of heavy hitters like Bruno Mars, Burna Boy, Justin Bieber. Apparently, it was a fake concocted by overzealous fans. But neither Teni nor her team has addressed the situation so far. Instead, they’ve rode the wave to build anticipation for the album.
Good or bad PR may still be PR, but when the album finally drops, will it be worth the hype?
Fave
Later that November 14, Fave also became the talk of the internet. On November 9, she announced a $2000 competition, inciting graphic designers in her audience to create the artwork for her next single. She announced a winner, but the public, who were disappointed with her choice, became convinced that the competition was just a stunt to create a buzz around her upcoming song.
Ladipoe
In June 2023, a “Where Is Ladipoe?” hashtag popped up on X and IG before taking to the actual street. Some “loyal fans” protested and marched to the MAVIN Records Lagos headquarters to demand for Poe’s whereabouts. Next thing we saw, Layi Wasabi had abducted the rapper. Guy Man dropped a few days later.
I wonder how much the fake protesters were paid.
this thing is getting outta hand
ladipoe's loyal fans “Lifelines of Life” (L.O.L) marched to MAVIN HQ demanding new music
Okay, here’s the thing: Nobody is asking you not to be sophisticated. But when you grow up in Mushin and you decide to act like you don’t know what it means to be a Nigerian, that’s where the problem is.
Here’s how you can spot a fake Nigerian:
1. They say “cops” instead of police
There’s no way you heard anyone call Nigerian police cops growing up. It’s just not possible. The first time you heard anyone say cops was on cartoon channel and then in movies. So why are you on Twitter saying “All Nigerian cops are corrupt”? Please shift
2. They dress like this every time
Did anyone tell these people that there’s a heat wave all around the world and that Nigeria is really hot? You’ll see them wearing a turtle neck and walking under the sun. Better don’t kill yourself.
3. They don’t listen to Nigerian music
You’ll hear them say something like “oh no I just don’t like listening to Nigerian music. I like Taylor Swift and Ed Sheeran”. They’ll also suggest that Nigerian music is trash and occasionally post a screenshot of some unknown foreign artist’s music.
4. They have fake accents
You’ll hear the occasional misplacement of where the ‘r’ sound is meant to be, and some grammatical errors and wonder where they got their british accent from. But that’s none of your business, is it?
5. They say “pants” instead of trousers
This one might be a bit flexible but you should be wary of Nigerians who say pants instead of trousers. They’re borderline posers. And that’s on that.
6. They eat swallow with a fork and knife
They’ll refuse to eat swallow until you give them fork and knife. If you don’t go and wash your hands…
It might not seem like it, but there was once a time when news of forged certificates in Nigeria’s political hemisphere was a cause for surprise — such a time being as recent as 1999. In that year, Salisu Buhari, Nigeria’s Speaker of the House of Representatives, supposedly being the ripe old age of 36 for political office and riding the wave of a degree from the University of Toronto, as well as a completed NYSC programme, had the skies set as the limit for his political aspirations.
Only, he didn’t have a degree from the University of Toronto, chances are, he couldn’t tell the cafeteria from the convocation halls of the University, or any university for that matter. He also made up the story about participating in the NYSC programme and his age, yeah, he lied about that too.
A little about Mr. Salisu Buhari.
In 1999, Salisu Buhari was a Nigerian politician whose zeal to reach the top of his career was perhaps matched only by his gross disqualification to do so. Using little more than his status as the progeny of a First republic politician (Malam Salisu Buhari) and a bag of lies strong enough to make any Sunday school teacher blush, he made it to be the representative of the Nasarawa Constituency of Kano State under the PDP and shortly after that, the fourth Speaker of the House of Representatives; following Nigeria’s long stint with military rule.
Separating Truth from fiction.
At the time of his appointments, his birthday was officially listed as January 3, 1963. While his qualifications for contesting office stemmed from a Bsc in Business Administration from Toronto University, Canada in 1990, a diploma in Accounting from the Aminu Bello University – Zaria in 1988 and the completion of the NYSC Programme in 1991.
But as we now know, none of it was true.
We’re not sure, but Salisu Buhari might hold the record as the only Nigerian politician whose football age actually pushed him close to an early retirement. In actuality, he was born on January 3, 1970, one year younger than the constitutionally prescribed 30 year age-limit for members of the House of Representatives and 7 years younger than his publicised age.
His educational qualifications were also a long-winding sham. Despite gaining admission to ABU Zaria, he was withdrawn for falsifying his credentials, proof that his nasty habit of lying wasn’t newly sprouted. But perhaps most damning was the degree in public administration which must have materialised from thin air, as the University of Toronto certainly had no parts in it.
The Lies Fall Apart.
Perhaps bolstered by this mustache —
Mr. Buhari really thought he had a chance of faking his way into a completed tenure as the Speaker of the House of Representatives. However, on February 16, 1999; barely six weeks into his role as speaker, an investigative media outlet – The NEWS Magazine, decided enough was enough and published an exposé into the many lies of Mr Salisu; the likes of which Nigeria’s crop of leaders in 2019 could possibly do with.
In it, they set out to unequivocally prove that the only thing real about Mr Buhari was perhaps his impressive mustache (it is an impressive stache) and nothing more. Regarding his qualification from Toronto University, an official of the school – Carlo Villanueva was approached and quoted as saying no student by that name had been registered.
The veracity of his degree from Aminu Bello University was dispelled, and it was brought to the fore that his admission had been revoked for falsified credentials.
Also refuted were his claims to have completed the mandatory year-long NYSC program in the employ of Standard Construction, Kano. The NYSC had no record of his participation. He probably used Kemi Adeosun’s certificate plug.
Salisu Fights Back.
Like every guilty Nigerian man caught in a lie, Salisu Buhari began an overly-aggressive fight to prove his innocence; going so far as to sue the publication for libel in response to the claims made against him.
At this time however, an investigation had been instituted by the presidency under the office of the then National Security Adviser (NSA), General Aliyu Muhammad Gusau. Their findings led to the decision to prosecute Mr Buhari, a resolution which was forgone for his resignation, following the intervention of some notable Nigerians.
(Which would have been perfectly reasonable had it been a nuclear family matter in question and not the commission of a series of literal crimes, but Nigeria)
Buhari Bows Out.
On July 22, 1999, exactly 49 days after his election as speaker, Mr Buhari tendered his resignation on the floor of the House in letter which he read, complete with crocodile tears pon his irises.
This letter, read out loud unironically, contained such incredulous claims like : “I was led to error by the zeal to serve the nation.”
And the gutsier statement: “I trust therefore, that the nation will forgive me and give me another opportunity to serve.”
The unbelievable guts of these men.
His seat was filled by Alhaji Ibrahim Inuwa, who was allegedly placed there to merely keep the seat warm for Buhari’s cheeks to slide right back in, because Nigeria is apparently filled with mugs that wouldn’t notice or care it seems.
Luckily, their plan never came to fruition, despite Inuwa’s resignation on June 8, 2000.
What did he get up to afterwards?
As we all know, the Nigerian reward for political bad deeds is an elevation to better, more dignified places, and Mr Buhari is no exception.
Following a pardon for his disgraceful behaviour by President Olusegun Obasanjo; Salisu had the good sense to go into hiding and steered clear of politics to set up a company – Rumbu Nigeria Ltd in Kano State, where he remains the chairman.
Unfortunately, his hiatus didn’t last long, as he had pivotal roles to play in Yar’Adua’s campaign in 2007 and Goodluck Jonathan’s campaign in 2011.
In 2013, the Jonathan administration made him a member of the Governing Council of the University of Nigerian Nsukka, on the excuse that he had been pardoned and forgiven.
Is there a better lesson to show your children than a pardon and a half-assed apology is all you need to get by in Nigeria? Repercussions for your actions be damned. I think not.
Last we heard, Salisu Buhari was really learning the consequences of his actions, with a membership in VP Osibanjo’s board of the Nigerian Industrial Policy and Competitiveness Advisory Council.
Crime doesn’t pay? You must not know where to hang in West Africa.
So there’s been a wave of people taking advantage of cheaper internet rates to use Instagram as a digital store. But among them are people who just want to scam you. Here’s how to spot them.
1. Their accounts are always set on private.
What are you hiding?
2. You have to send a request, so they can size up the mumu in you before they add.
“This one is a mumu.”
3. Their products are always extremely cheap.
So you can order plenty things.
4. And the only comments you’ll see are nice ones.
“This shoe is lovely!”
5. In fact, if you check well, you’ll see that there may be no comments at all.
Why are they deleting comments?
6. When you ask how they accept payment, they say it’s pay before service.
Why can’t I pay on delivery?
7. And when you ask for guarantee, they give you a long ass essay about trusting them.
Who trust help?
8. They keep calling to know when you will transfer the money to their accounts.
“When will you pay for the goods, please?”
9. And if you check their numbers on True Caller, you’ll see BS names like ‘Mades Closet’ or ‘Trumps Collections’.
Trump. Really?
10. They always give you some account number they opened remotely.
So you can never trace it with ease.
11. People of God, the moment you transfer that money, they block you on WhatsApp and Instagram.
That’s right.
12. And that’s when you know you’ve been scammed.
You’re in soup!
13. Shout out to all the Instagram vendors that have scammed and are still scamming people.
It is the century of really weird beauty standards and it wouldn’t be surprising to find out the woman beside you might be wearing a lot of fake body parts.
Here are 8 enhanced body parts you don’t need surgery to get in Nigeria:
1. Brazilian and all the types of oriental hair on earth
It used to belong to some girl but it’s mine now.
2. Eyelashes
Long eyelashes are for flying to the land of fleek please.
3. Nails
Nobody’s nails should be this long.
4. Flat stomach
Thanks to your waist trainer, you can eat all that eba and get away with it.
5. Eyebrows
https://www.instagram.com/p/-1_Hn7S8hr/
What a time to be alive!
6. Braids
Just look at the laid edges.
7. Butt pads and Body Magic
Nobody got time for squats.
8. Silicon breast pads
Wow! No need to have surgery.
There are more grounds to be broken in this artificial body parts business and we are ready for it!