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Communications | Zikoko!
  • #NairaLife: A Rough Patch Pushed Him Into Photography. Now, He’s Juggling It With a 9–5

    #NairaLife: A Rough Patch Pushed Him Into Photography. Now, He’s Juggling It With a 9–5

    Every week, Zikoko seeks to understand how people move the Naira in and out of their lives. Some stories will be struggle-ish, others will be bougie. All the time, it’ll be revealing.


    “Do crypto with Quidax and win from a $60K QDX prize pool!” Bayo, a 28-year-old Lagosian tells Jide, his Ibadan friend seeking the most secure way to trade crypto in Nigeria after a major exchange he trades with announced its plans to leave the country. Find out more here.


    NairaLife #267 bio

    What’s your earliest memory of money?

    I must’ve been around three years old when my elder brother was resuming Nursery 3. He was reluctant to start the new class because everyone thought the class teacher was mean. So, my cousin promised to give him 50 kobo if he went to the class without making a fuss. It worked; my brother stopped complaining. 

    It was my first time realising money could insulate someone from certain experiences. Or at least, make the experience better. I became more convinced of that when I got into primary school.

    How so?

    My mum never gave me lunch money; I went to school with home-cooked meals. Other kids had money to buy stuff during break. They looked like they were balling, and I wanted that lifestyle. I knew I needed money to make that happen. So, I started a mini-rental business in Primary 3.

    My elder brother was good at sketching storybooks. Whenever he made new ones, I’d lease them out to my classmates for ₦5 or ₦10. What I made went into sweets, sugar cane and snacks. I was finally balling like my mates, and I loved it.

    What was the financial situation at home like?

    It mostly depended on my dad’s job. He was a geologist who did several stints at private oil companies throughout my childhood. When he worked at a good place, there was money. But when he didn’t, we struggled. My mum’s tailor income couldn’t do much for five children.

    One of the times we really struggled was when my dad lost a job as I was about to start SS 1. I had to stay home for weeks because he couldn’t pay my fees. 

    He got a new job a few months later, and things returned to normal. I never forgot that period, though. I noticed how trying to hold the family finances together stretched my mum. That’s when I started associating having good money with having a job. But interestingly, my parents didn’t allow us to work while in university — they were against whatever business my siblings tried their hands at. It was always, “Go to school and get a certificate”.  

    Did you try a business in uni too?

    There was no point. I lived on allowances. I got into university in 2013 and was on a ₦40k monthly allowance right from the first year. In 2016 — my third year at uni — my allowance increased to ₦80k, then there was the extra ₦15k – ₦20k from my mum. 

    My dad lost his job that same year, thanks to Buhari. That man came and introduced policies that affected oil prospecting companies, and the whole sector became unstable. Even when my dad found another job, he had to take a nasty pay cut. I think he went from earning about ₦600k in allowances alone to an ₦100k salary. Of course, it meant he could no longer fund my lifestyle. 

    What were some of the changes you had to make?

    I was a baller before my dad lost his job. I lived in a two-bedroom apartment my dad paid for and used to host house parties once a month. I also regularly bought food for my friends and splurged on gadgets and expensive shoes. In 2016, you could get good Nike shoes for like ₦20k.

    However, when my dad lost his job, I became totally broke. In fact, the right word is poverty. I didn’t have any savings, and my allowance dropped from ₦80k to ₦12k to anything I got. I moved into a self-contained apartment and started missing meals. Obviously, the parties stopped. I suddenly became the “I don’t have money” friend.

    Thankfully, this was close to a compulsory six-month internship period, so I left school for another town where the internship was. 

    Were you paid a stipend at the internship?

    Nope. It was unpaid. I stayed with an uncle, so feeding and accommodation were sorted. But I wasn’t comfortable with not having money. 

    About three months into the internship, I was with a photographer friend’s phone when a ₦100k credit notification popped up. He saw the message and was like, “Oh, this person has paid their balance”. I asked what the balance was for, and he said a photoshoot. I was shocked. How much was the full amount if the “balance” was ₦100k? I decided there and then I could take pictures too. 

    LMAO

    This was in 2017. My friend hooked me up with someone who owned a studio, and I started hanging around him to learn the photography business. After a month, I ditched my internship to focus on photography. I got a job at a studio — after forming like I knew what I was doing — and got paid ₦28k/month. I started as a photography assistant, but I was pretty much a full-time photographer.

    At this point, I’d stopped calling home for money because the answer was always the same — there was no money. I was fully in hustle mode. I worked Sunday to Sunday — it was stressful as hell — but it felt good to earn my own money. I also made extra money on the side assisting other photographers and taking pictures on my own. These, plus my salary, usually brought my income to ₦50k monthly on average.

    I should mention that I didn’t tell my boss I was still in school. I thought it’d spoil my chances. I only told him when I had to return to school in February 2018. I’d worked for about seven months in total and saved most of my income, so I used it to sort my school fees and the ₦90k rent for my self-contained apartment.

    Did you continue with photography in school?

    Yes. The friend who introduced me to photography was in my university too, and he had a studio in a nearby town. I’d gotten a number of clients from my time assisting photographers, so I still got gigs. 

    It was that time when everyone was doing model shoots and polaroids. Whenever I got clients, I’d use my friend’s studio and fuel his generator as appreciation for using his space. I usually made like ₦20k – ₦30k per shoot. I also set up an Instagram page for my pictures and became a mini-celebrity in school. I had photography jobs almost every weekend.

    How much did that bring you in a month?

    Between ₦30k – ₦50k. 

    I graduated uni in October 2018 and returned to the studio I worked at during IT. This time, my pay was ₦35k, and I worked for five months before I went for NYSC.

    I chose a photography studio for my PPA, and they paid me ₦50k/month in addition to NYSC’s ₦19,800 allowance. I also joined the media department of a church and had access to their camera, which was useful for my side gigs, bringing in an extra ₦20k here and ₦30k there. During my NYSC year, I was averaging around ₦120k/month.

    Not bad.

    In January 2020, I got a ₦150k product shoot gig for someone’s website. Until that time, it was the most money I’d ever made from a single photography job, and I felt like I’d finally made it. It also sparked my interest in documentary photography. I love telling stories and had even written briefly at one point. I figured documentaries would let me combine storytelling with photography. I didn’t know many documentary photographers, but if I could learn it, I would stop taking portraits and covering events — I’ve always found the latter stressful. 

    Then, COVID lockdown happened immediately after I finished NYSC, and I couldn’t even find the events jobs I didn’t like. The studio I worked at also closed down, and they never reopened even after the lockdown was lifted.

    Damn. So, no gigs and no salary

    It was brutal. Thankfully, I went back to living with my uncle after university, so I wasn’t homeless. I didn’t have any savings, though. When people started coming out again after lockdown, I decided to focus on freelance photography rather than keeping a studio job. I realised I could make more money that way.

    So, I started taking on a few jobs here and there, including corporate headshots for organisations. One thing I did was make sure to charge well — my rates were from ₦100k. I knew I did great work, and I wasn’t afraid to call money. At least, if I did only one job a month, it’d be something. Of course, there were months I didn’t see anything.

    I also had a two-month stint teaching students at an academy. The organisers paid me ₦20k/month per student, and there were 10 students, making ₦400k for the two months.

    Did you still pursue documentary photography?

    Oh, yes. I applied to quite a number of brands, offering to make documentaries for them, but nothing came out of that.

    Towards the end of 2020, I decided I’d lived with my uncle long enough. So, I moved into a two-bedroom apartment with a friend from school. The cost was ₦800k, and I contributed half of the bill.

    In 2021, I partnered with a photographer friend who had an abandoned studio, and he allowed me to run it. There was equipment there and everything— I just had to sit down there. I even had an office like a proper big boy. It didn’t come with additional income sha. My clients were still mostly from my freelancing gigs, and I averaged around ₦200k – ₦400k monthly. 

    Then, in 2022, I got a job with an international NGO.

    How did that happen?

    A friend randomly shared the vacancy with me and asked if I was interested. It was a communications intern role, and I thought, “Well, let me try”. It was my first 9-5 job, and it paid ₦130k/month.

    I didn’t stop photography, though. A few months into the job, a colleague noticed I took really good pictures for my reports and introduced me to a one-time project that involved covering photography for an NGO event. That paid ₦400k.

    My job also involved a lot of travel, which translated to additional per diem allowances. That usually brought in an additional ₦100k every other month. There was also health insurance and other small benefits. I kept thinking, so this is what 9-5 people have been enjoying?

    What was having two incomes like?

    It was great. I was finally able to save up to buy my own camera. I’d been using my church’s camera and borrowing from friends until that point. It was a Sony Alpha 7 III, and it cost me ₦1.3m. I still use that camera today.

    My roommate moved out at a point, and he owned most of the appliances. But I was able to re-furnish my apartment with a new TV, couch, air conditioner and a few other things. Generally, I felt like I was finally setting up my life. I hadn’t called home for money in forever, and I was living well.

    I also finally landed a documentary gig in December 2020. An organisation I’d previously worked with said they wanted to produce infographic video content in five different languages. I randomly charged ₦1.8 million for a three-minute video, and they agreed. I bought myself a Macbook Pro after the project ended because why not?

    [ad]

    How was the internship at the NGO going?

    It was initially for six months, but it got extended to a year. After the year ended, there was an opportunity for me to apply to become a regular communications officer, but I didn’t get the role. I could’ve renewed my internship, but I was angry that I didn’t get the regular role, so I left in March 2023.

    Back to freelance photography?

    Yes. However, I also became a subcontractor for the NGO. I’d left some projects unfinished and some decision-makers thought I should be the one to do it. I even made more money that way. I did about five gigs for them within seven months, and each paid between ₦100k and ₦200k.

    However, I still wanted a 9-5. I’d tasted how the other side lived, and I liked it. So, I applied and got a communications officer role with another NGO in September 2023. My salary was ₦469k/month. I was back to balling levels.

    Love to hear it.

    It also involved a lot of travel. I could be on the road for three weeks in a month, and with per diem allowances, my monthly income came to around ₦800k. The only downside was I no longer had so much time for photography side gigs.

    Interestingly, I found out after about four months of working at the NGO that I was like the least-paid person there. Someone else on my level was earning ₦1.4m.

    AH. How did that happen?

    I asked HR, and it turns out I wasn’t supposed to accept the first offer I was given. I had no idea I could negotiate. It really affected my morale, but shit happens. My salary was slightly reviewed to ₦600k, and I had to take it like that.

    I’m still at the NGO. With travel allowances running into ₦350k – ₦400k, my income from my 9-5 runs into ₦1m monthly. Then, an added ₦350k – ₦400k approximately from photography — mostly portraits and documentaries.

    I’m actively on the job market, sha. I’m hoping to land a managerial role and make more money.

    What’s an ideal amount you think you should be earning?

    If I were to change jobs now, I’d hope to earn nothing less than ₦1.6m – ₦1.8m/month. But comfortable money for me right now would be $9k – $10k/month, and I think I should be able to achieve that within three to four years if I stay on my current career course or expand my photography clientele.

    How would you describe your relationship with money?

    Money is a means to an end. I want to live a life without stress, and I know money is what can give me that lifestyle. So, I don’t hoard money. The moment I get it, I’m thinking of things that money can facilitate for me or how it can make my life easier.

    I hardly save these days. I once put about $2k in a cryptocurrency just to have something somewhere. But I lost $1,500 out of it earlier this year when I took someone’s idea to trade it. I just removed my remaining $500 and left it in a dollar account. I recently added $1,500 to it, so it’s back to $2k now.

    I’m also not into investing because I think there’s a gap between what I’m earning now and what I want to earn, so I prefer to focus on that.

    Let’s break down your typical monthly expenses

    Nairalife #267 expenses

    Tell me about a recent unplanned expense you made

    Reebok sneakers. I move around different communities for my job regularly, and the sneakers are so comfy. I can walk around in those things all day. It cost ₦45k, and I still think it’s worth it.

    I’m curious. Do you see yourself juggling a 9-5 and photography for much longer?

    I even have construction in mind. That’s what I studied in school, and I might pivot into that when I’m around 40 years old. But I definitely plan to set up my own media organisation so I can do media and communication consultancies and work on more documentaries. That’ll probably cost around $15k. 

    For now, I like working in the development sector because it makes me feel like I’m making an impact. So, I’ll probably stick to it for a while. I also hope to japa soon, so I’m deliberately applying to foreign-based jobs.

    Is there anything you want right now but can’t afford?

    Maybe a car. But it’s more of something I have to wait for, rather than can’t afford. I have about ₦4.5m saved for it, but prices have increased, and the car I want now costs around ₦9m, so I have to gather money for that.

    How would you rate your financial happiness on a scale of 1 – 10?

    6. I’m not really happy with my finances, and I think I can do a lot better. My income seems like a lot of money because of where Nigeria is right now, but it’s really not. I’m not where I want to be financially. Maybe if I can bridge that gap and develop better money habits, that number could grow to an 8 or 9.


    If you’re interested in talking about your Naira Life story, this is a good place to start.

    Find all the past Naira Life stories here.

  • The Elevator: I Want To Save Lives By Impacting People’s Livelihood – Blessing Abeng

    The Elevator: I Want To Save Lives By Impacting People’s Livelihood – Blessing Abeng

    The Elevator is a limited Zikoko series that details the growth of young successful Nigerian women. We tell their stories every Tuesday by 12 p.m. 

    Blessing grew up dreaming of being a medical doctor because she wanted to save lives but while studying for her first degree as a Biochemist, she discovered that Medicine wasn’t the only path to that dream. Blessing Abeng is a 26-year-old Communications and branding expert who works centres community building. In today’s episode of The Elevator, Blessing talks about her journey as a communication strategist with a goal to impact the lives of those around her.


    What did you want to be as a child?

    A medical doctor.

    How did that change?

    As a child, I was really enamoured by the idea of being a medical doctor. I liked the idea of being able to treat people. My parents got me lab coats when I was a kid. I read Ben Carson’s book like my life depended on it. I didn’t want it to be a basic medical doctor — I wanted to be a neurosurgeon because there weren’t many neurosurgeons in Nigeria at the time. It was like a superpower to me. Shonda Rhimes’ Grey Anatomy also played a part. Christina Yang was my favorite character — I loved how passionate she was.

    In secondary school, I was in art club. I featured in plays. I was always part of the team that represented our school in writing competitions. I was also in science club. I also joined the school team for Mathematical competitions. When it was time for us to pick between science and art class, my choice was science but my teacher was not having it. Eventually we had a conversation with the principal, who agreed that I could do both science and art classes.

    When it was time for me to go to university, my dad thought I was too tiny to go to the US alone so he suggested I go to Covenant University first to study biochemistry.He said when I was done, I would now go for my medical career. In my head, I was like Medicine is a long path. It didn’t make sense that I would finish biochemistry and go for another four years plus of schooling. One day, I was in one of my Biochemistry classes and I just knew that this wasn’t for me. The teachers didn’t seem interesting to me. It felt like there was nothing more to it and being a doctor in Nigeria can be very limiting. So I started asking myself of other ways to save lives.

    One of my friends who knew I was a writer asked me to try writing business plans and I did. Most of the business plans I was seeing at the time were boring and looked similar so I used to add my own creative flair to it. I had such cool ideas for marketing and positioning. There was this club in Covenant University where we learned business writing. The facilitator would give us cool tasks like pitching products to attract investors. That’s how I wrote my first business proposal and it became a thing I did.

    One day, another of my friends reached out to me. She said, “This thing you do, people make money from it. How about you try going to a branding school called Orange Academy?” I looked it up and I liked what I saw. I planned that it would be the first thing I did once I finished school.

    During my NYSC, I was working hard to get the money required for the school fees. I asked my dad but he said I wasn’t going to be a doctor so why would he pay for that? I started looking for jobs in Lagos so that I would be able to go to the school there. I knew my dad would not let me move from Abuja to Lagos except it was for educational purposes so I knew I had to get a job. When I did, I was able to negotiate with my boss that he would pay a percentage of my house rent. That’s how my father let me move.

    What was your first job?

    I was looking for social media related jobs. At the time, social media was just getting popular in Nigeria. This was around the time where people still used to greet each other good morning on Twitter and tweet fights were sweet. I was good at mine so I thought managing a brand’s social media couldn’t be that hard.

    I found a couple of openings and I applied. One day, a guy called me that they had received my CV and wanted me to come for an interview. I remember taking a bus from Imo state, where I was serving because I couldn’t tell my father where I was going and I couldn’t afford a plane ticket because I was still saving for branding school.

    When I got to Lagos for my interview, me and the guy were just talking like we have been friends for a while. Personally, I have never had a bad interview. I always end just gisting with whoever is interviewing me because the worst that can happen is that they will tell me no and I would move on. Funny enough, I have never gotten a ‘no’.

    At the interview, the guy told me about his company which was giving an afropolitan angle to things happening around the world. He was very passionate about changing the African narrative. He was doing that through films but I knew they could do more. He was so impressed by my ideas. He said, “Your vision for my company is bigger than what I even have in mind.” He promised that if I did well within the next six months, he would promote me to assistant manager. It felt good.

    I took the course at branding school. I did really well at it that many agencies wanted to hire me afterwards. I kept getting better at my job and I realised saving lives doesn’t just mean holding somebody’s heart or brain in your hands. Business is a source of people’s livelihood. If you can help people’s businesses scale, you are saving lives because you are helping people make a living and improving the quality of their lives. Branding school changed my mindset and afterwards, I pursued branding and communications like my life depended on it.

    When I joined the team, I was the only woman and I thought my colleagues were mad at me for coming from nowhere but we did amazing things together. That’s how I got my first business client.

    Tell me about it

    So at my job, I was the presenter, assistant manager and the business development person. I was to interview Lemi Ghariokwu, who was the album art designer for Fela for our program. Before the program, I researched him to know more about him but I found that he didn’t even have a website. All the conversations around him on the internet were by journalists. I found him really interesting for someone as old as he is. The day we met, I asked him, “Why don’t you have a website?” It led to a long conversation about how he had been scammed in the past and I convinced him to try again. My partner, who I am now married to bought him a domain name and web hosting. We didn’t ask for anything. I became his handbag. He took me everywhere and introduced me to a lot of people. Later when I was focusing on my business, all those people became my clients.

    That’s interesting. What was your first project?

    It wasn’t my first per se considering that I had done a lot of things at school but it was the first time my company did a website for a client.

    Nice! Tell me about your company

    It was a branding and communications company. I wanted to register it as a publishing house but my dad advised against it. He is a businessman so he liked to give me advice on how best to navigate issues. He advised me to register the company as a communication company that could do digital training as well as publish. Then, the only thing I wanted to do was publish and I did. I wrote my first book and published it as an experiment. I like to experiment with things I don’t fully understand — that’s how I learn.

    I knew that I had a lot to learn as a business owner. I wanted to grow, which is why I started looking for jobs. I even told my first boss that I would be using his company to practice everything I learned from school and he was super excited about that. The company eventually went defunct after I left. They couldn’t find someone who could replace me and so the company lost that direction. I feel bad because I think I should have groomed someone to take over for me.

    I moved on to work at an agency and I learned so much from that experience. That was the period a lot of people wanted to work with me but I didn’t want to commit to just anything in the name of side hustle so I decided to test my company. My company offered the same services that the agency I worked at offered — branding and communications for businesses but instead of going for big clients like the agency did, my company went for smaller brands.

    My friend who was a top staff member at a big company asked me to take over the communication manager role at the new company he was setting up and I did. He also set up a microfinance bank and I handled communications there as well. For my company, I ensured that I didn’t hire full time staff so it was a flexible schedule for everyone. It was a great experience — I put all the things I had learned over time into my work. But after a while, I got bored and started toying with the idea of becoming a housewife so I could chill and travel.

    LOL. What happened next?

    In 2019, I quit every single thing and focused on my business. In under one year, I built the business of my dreams. We had a rule where we would never take more than a certain number of clients so we can give the best possible services to the brands under our clientele. It was really successful. People reached out to me to join their teams but I really didn’t want anything else at the time.

    But then towards the end of 2019, Disha reached out to me and I liked what they had planned so I joined their team. I became the Co-founder and Chief Marketing Officer of Disha. Before I joined Disha’s team, I made sure I had set my business up in a way that it could run without me. I automated a lot of processes and changed the services we offered. Instead of a hands on service, we offered short term services that didn’t require a lot of our attention. For example, instead of taking on content creation for a brand, we would create content strategy plans that they could employ someone else to execute.

    A few months later, my friend Maya, who had been chasing me for two years to work ]with her, told me about a social project she was working on. I really loved the idea and I had never worked in nonprofits before. I thought it would be interesting so I joined the team at Ingressive4good as Director of Communications, which is where I work currently. Unfortunately, I had to resign from Disha.

    Your journey has been exciting so far. Do you have a favorite project?

    One of my first loves was Heritage Bank. It was one place where I broke rules and did things brands weren’t doing at the time on social media. This was around the time Jon Snow just woke up in Game of Thrones. I had a fun idea to use Game of Thrones to teach people about their finances. We did that for a while and it trended.

    I also really loved Disha. When I joined the team it was easy to build the business because I loved the business, I loved the idea and I loved the people in the team. In the short time I was there, I was able to help the business grow from 1000 users to over 20,000 users and increase revenue by 5,900%. It was such a lovely company that even the users knew that it was a gift.

    That’s amazing. How do you deal with stumbling blocks along the way?

    I am never afraid to ask for help. I also borrow from other industries. When I have a problem, instead of researching that problem, I could read other things like architecture or engineering. I realised that the most innovative solutions came from marrying two entirely different things together.

    What have you learned so far?

    My favourite hack to set structures that ease your process. For example, whenever I have a bad experience with something, I would create a structure to ensure it doesn’t happen again. I also do this when I have a good experience — i replicate it and make it even better. That way, I am not brainstorming every time I have to do something similar. I do that by documenting the process every step of the way.

    Are there any women that you admire?

    I like Ellen DeGeneres. I think she’s a marketing genius. I know she has a team but I know she also has to sign off on a lot of things and I think her campaigns are always super interesting.I also love Shonda Rhimes and Chimamanda. They share something in common, which is independent thinking. They can think for themselves irrespective of whatever backlash they’re going to get. I like women who are fearless and confident. That’s something they all have one thing in common.

    With everything you’ve done, what’s something you’ve learnt along the way?

    One of my biggest lessons has been about consistency. One day during the lockdown, after brushing my teeth, I had a light bulb moment. I realized that when we forget to brush our teeth one day, we don’t associate shame with it and stay away from brushing our teeth forever. Instead, the next day, we brush harder and that is consistency.

    What’s next for you?

    One of the key things I’m focused on is finding ways to directly impact members of my community beyond what I have done now. I’m passionate about ensuring every single person I meet is better than when I met them. I often think of how I can help the people around me and right now, I’m thinking of pivoting my communications careers towards helping individuals with personal branding. I can’t wait to see what I come up with.


  • “I’m 25, Earning A Million, But It’s Not Enough”

    “I’m 25, Earning A Million, But It’s Not Enough”

    Every week, Zikoko seeks to understand how people move the Naira in and out of their lives. Some stories will be struggle-ish, others will be bougie. All the time, it’ll be revealing.


    On this episode, we have a 25-year-old who started off winging it, and even though he’s still winging it, he’s doing it at three times the amount he was earning a year before.

    What was the first impression you had about money while growing up? 

    It was back in school, my second year. 

    Not that I didn’t have any interest in money before this time, but it was my strongest realisation. 

    It was the first time I made money for myself. Some people in my class wanted to buy and sell stuff for Hall Week – food. I don’t know why they assumed that I had money, but I gave them my pocket money and savings; I invested about ₦30k. I made my capital back and 30% extra.

    About a year after in 2013, I got a publisher who was going to help the department sort out some of our printing issues. It was a big gig for him, and this guy paid me about ₦100k. I was in 300-level o.

    Ah, mad. What did you spend the money on?

    Omo, I just dey chop. But something else happened – I felt a strong need to leave home. I was eager to grow up and see what it was like to work for your own money. I stayed in school or in friends’ houses during the holiday. 

    Were you still getting pocket money from home after you left? 

    ₦20k a month from my parents, but it was barely enough, for all kinds of reasons. In final year, I started helping people with assignments, and papers and data analysis. I made about ₦100k during that period. That’s how I got money for graduation and all the final year things that come with it. I bought clothes, even bought a laptop.  

    Lit. NYSC?

    I was working part-time for a startup – doing comms. They paid ₦20k per month, plus my NYSC allowance. That brought my total income to ₦39k. 

    This was the first time I was consistently earning more than what my parents were giving me. Pocket money already stopped at this point, but my dad still sent the occasional ₦5 or ₦10k.  

    Towards the end of service, I got an internship at a consulting firm. They were paying ₦10k weekly, so I was juggling it with my original PPA, the startup.

    That must have been a lot. 

    Yep. Then the accounting startup realised that my attention was divided. They let me go, but it was on good terms sha. 

    This was May and I was back with my NYSC allowance and the 10k per week from the consulting firm. 

    Then after six weeks with the consulting firm, my internship ended and they said they were not going to retain me. Around the same time, I almost got into one of the Big Four accounting firms to work comms. I lost some important documents when I was supposed to be heading for the interview.

    Ouch. That must have sucked. 

    Yes it did. Meanwhile, my parents were already asking me about Masters. My father kept sending links to Masters programmes and scholarships. And I was like, this man, calm down, I don’t want to go back to school now. 

    There’s only one way to pacify Masters ginger.

    Yep. I got a job that was paying ₦60k in August 2015, after NYSC ended. It was a Digital Communications role, my second one at this point. But it involved a lot of social media work, and I realised I was not very good at it. I quit that job and got another job at a startup. 

    How much?

    I went from ₦60k to ₦40k because I actually believed in the vision. The owner convinced me. He told me that he saw himself in me. When I didn’t live up to his expectations, he now became disappointed in me. His behaviour towards me changed. He started showing me pepper. I felt like a fool. 

    Wow.

    After six months, I left – this was in 2016. After that, I started freelancing. I was writing everything from documents to articles for whoever was willing to pay. One magazine wanted me to write about luxury, I finessed that thing. 

    Then I got a full time job in another startup in July 2016. They were paying me 90k. That was when I started Digital Marketing. I was there for two months. After two months, I realised again that I just wasn’t a good fit for a social media role. 

    The next company I joined was a Digital Agency that paid ₦100k. That was my first real structured job – I was even given an offer letter. 

    So you went from ‘first salary’ to ‘first structured job’ 

    They were paying me ₦100k for the first six months. Then ₦120k eventually. At that time it was plenty money to me. But the thing with money ehn… what’s that saying – 

    – As your money grows, 

    Your expenses grow. I was constantly getting broke. My parents were no longer sending money. 

    My dad’s salary wasn’t up to ₦100k. In fact, it was my mother’s small food business that got the family further. I remember that we’d wake up at 4am on Sundays to go sell food in church. Even at the NYSC camp in the state where we lived.

    So you felt on your own at this point. 

    Pretty much. I was there for a year and a half – my longest job ever. I left January 2018 to the next gig. But something interesting happened while I was there. My boss got a slot for someone at the company to attend a course abroad. All expenses paid. He chose me. 

    That’s a big deal.

    He chose me, because I’m hardworking. Look, I can joke with you, but when it comes to sitting down to do the work? We are not friends. I’ll do the work, because I know it’s the person that does the work very well that matters in the end. That’s one thing I learnt from my mother.  

    When I returned, I stayed for a little more time, and then took another job – the 2018 gig. 

    How much? 

    ₦350k. My net was about ₦290k. When that money entered my account, I’d never seen that type of money before. It was another Digital Agency, and I was an Account Manager for their special clients. In fact, it’s where I met my current boss. 

    Oho. Tell me about that. 

    It took a while, but I joined my current boss’ company. 

    For how much? 

    Ehn? 

    How much? 

    ₦1 million. Net. No forex anything. Actual naira. 

    That is wild. You tripled in one year. 

    The day the money entered my account ehn, God. I just went to sit down in one quiet restaurant, and I just dey chop. It was also while I was eating I was doing maths. I made up my mind that I was going to save $1000 every month. 

    In dollars?

    Saving in naira is a scam. If i’m not investing it, then why am I saving in naira? Inflation is going to chop the money eventually. I just removed the money, changed it to dollars, and saved it in my domiciliary account. I think earning more just gives you room. You start to pursue the things you want. 

    What type of company just slams that kind of raise though?

    It’s an Investment Company catering to H.N.I.s.

    High Networth Individuals?

    Yes. Catering to these people even starts to change your behaviour. When that salary entered, I can’t even remember how I spent the bulk of it. I went out a lot. I was just dashing people money and buying gifts for loved ones.

    Talking about loved ones, do your parents know how much you earn? 

    Yes. It’s not even my mother’s reaction that was amusing. It was my father’s. He switched from Masters mode to marriage mode. 

    “When will you marry?”

    But they cant ginger me too much like that Masters time sha. I’ve started contributing to my younger sibling’s school fees. 

    Life has changed o, guy.

    Let’s talk about what you did with the rest of that first million.

    Also, I just Uber everywhere now. Danfo done commot for my life. 

    Do you still worry about money? 

    Not anymore. I don’t have any major worries. I’m very content and satisfied. There’s nobody’s life that I look at and envy. And I’m doing well. 

    What about actual financial security? 

    I feel safe because of my safety nets, most of the perks of my current job. I have health insurance. My Health is insured by the company, and it’s premium. I’m well taken care of. 

    So you work in a company where you get to service a lot of high net worth individuals. What does that do to your psyche? Working with High net worth individuals. 

    First of all, I don’t feel rich, because I’ve seen actual irich people. People that built their money. They’re very cagey with who they let into their inner circle. And the only way they can really take you seriously is if you’re offering something they find valuable. I’m not sentimental about this at all. Quid pro quo. 

    My boss said I’m making a lot of people happy. That’s why I’m here. That’s how I got here. 

    What’s one experience that stands out for you? 

    Somebody spent ₦3 million dollars to pay for property. People have money oh. I also try to bring people along with me as I move up. I’m not saying this to brag, but since I got here, I have gotten people jobs. I’m not going to leave Nigeria. I’m staying here.

    Once I have built what I want to build, I can now go. But I’m not leaving Nigeria to become somebody’s bitch. Or so that somebody will be looking at me like I don’t have money. Or somebody will be talking to me anyhow.

    With everything you know now. With all the things you’ve been exposed to, how much do you imagine you’ll be earning in five years? 

    In five years, I should be doing $1,000,000 annually. At least.

    12 million a year to 365 million a year is quite a jump. 

    Yeah it’s a jump. But then I made the jump from 350k to one million. And I didn’t know how it happened. I don’t know how it’s supposed to happen, but I’m working on it. I’m meeting people everyday. Talking to them, asking questions. Eventually i’m going to crack something. Every month, I have a goal to meet five executives. People in high ranking positions in organisations. Pick their brains. Just to expand and to see the possibilities and improve. 

    What’s the most fascinating thing you heard in one of your meetings? 

    I don’t know if it’s what I’ve heard or what I’ve realised. It’s that, young people are only despised if they have nothing to show for it. People judge you based on how they perceive you or what they’ve heard about you.   

    But for now, I’m not trying to show anybody that I have money. As a matter of fact, I don’t even want them to know. Once people know that you have money, they’ll start begging you. For example, I pay one of my neighbour’s son’s school fees. It’s like ₦9k. So because I offered that, every time he needs money, he’ll be coming to meet me. 

    Nigerians must not know that you have money oh. My neighbors’ children randomly come to my door and knock and say “we don’t have what to eat.” And it’s because of the kind of area where I live. It’s a price I have to pay for a cheaper rent – ₦400k.

    You’re commuting between extreme realities on a daily basis. 

    In a way, I’m sitting on the fence, I don’t have to think about it. I have lived my life on the fence. While growing up, my parents did not have a lot. We were not poor, but we were not rich. We didn’t have to worry about a lot of things.

    So I’ve always been in a way, satisfied with life and insulated from a lot of things. It’s the same way it is now. I’m living in the middle of two worlds. It’s nothing to me because this is basically an extension of my childhood. This is how it has always been. 

    What’s the best thing you’ve spent money on recently?

    I bought birthday presents for both my mum and dad. I got my dad a perfume set. It didn’t thrill him. Nigerian dads. I got my mum some dresses. Really lovely dresses. Like a set and she loved it. She sent pictures. So, yeah I think that’s the best thing I’ve spent money on, recently.

    This is a pretty obvious question, but on a scale of 1-10, happiness. Financial happiness

    Financial happiness. I think I’ll do a 9.

    What’s the remaining one?

    The remaining one is not having an asset base already. If I had an asset base giving me re-current revenue without having to work too much here, I’ll be a 10. This is when I’ll be proper relaxed and financially secure.

    Right now, if I stop working, there’ll be serious problems.


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