A good logo is an essential part of building any brand. Research shows that logos are the most recognizable brand identifier, and most consumers consider them works of art. A company’s visual identity can be a vital part of its success – think of brands like Apple and Coca-Cola, whose logos are known worldwide. 

Creating a logo is one of the most critical steps toward establishing a solid visual identity. Many tools allow you to do it yourself without hiring a graphic designer. Some of them are even free to use. If you want to develop a professional-looking logo quickly and cheaply, these are the tools you should know. 

Wix – DIY Logo Design Tool

Aside from being a website builder, Wix also offers a free and fantastic logo design tool. After you answer a few questions about your business and goals, it automatically generates a logo for your brand. You can regenerate it as many times as you want. 

Once confirm a design, you can customize it to your liking. You can change the colors and fonts and move the different parts of the image around. If you have an eye for design and a bit of time, you can come up with something unique.

You can download the logo as a PNG file for free. It’s a small file, so it’ll only work for specific purposes. You’ll have to pay if you want the full-size image and all its variants.

Looka – AI Logo Generator

If you want a professional-quality logo for your business as quickly as possible, Looka is a solid option. This tool uses AI to generate logos that look like they were designed by hand. You have to answer a few basic questions and click Generate.

The downside of Looka’s logos is that they could be more customizable. You can change a few settings to adjust the size and layout, but only within certain limits. This might seem like a problem for people who want creative control. But it also streamlines the process, so anyone can create a well-designed logo with little room for error.

Looka is free to use, and you can download a PNG version of your logo without paying anything. If you want to print it or get it in other formats, you’ll have to upgrade to the premium version of the tool.

Squarespace – Super Simple Logo Maker

Squarespace is another well-known website builder that offers its logo design tool. It’s straightforward to use; you must input your company name and tagline and arrange your preferred icons.

Unlike the tools above, this one doesn’t automatically generate a ready-to-use logo – but it does allow you to personalize your project with drag-and-drop functionality. It doesn’t offer the same level of customization as Wix, and it’s not as hands-off as Looka. The logos aren’t professional-looking, but they get the job done. 

Squarespace is free. You need a Squarespace account to download your logo as a PNG file. You can also get it in various sizes and colors. If you’re looking for a fundamental logo that you won’t have to pay a dime for, Squarespace delivers.

Should You Pay For A Logo? 

The tools above will allow you to create a free, functional logo. In the first two cases, you’ll have to pay to get the complete package – but you can try them out and see if you like the results. So is it ever worth paying someone else to design your logo?

The short answer is yes. Investing more money in a truly professional logo makes sense. To ensure that your logo is the best, an experienced graphic designer is the best option.

Logo design can cost anywhere from five dollars to several thousand. Consider how much you’re willing to spend before seeking out a professional. And if you want to get your logo out there as fast as possible, doing it yourself is always the first option.

Final Thoughts

It’s possible to design a logo for your business for free. There will always be limitations, but if you’re starting a new business or revamping your brand identity, it can be good to give the tools above a try before outsourcing your logo design to an expert.

The public relations (PR) industry is one of the world’s oldest and most established industries. However, according to controversial publicity firm Baden Bower, it is also one of the most rapidly changing and evolving industries. To keep up with the PR industry’s ever-changing landscape, PR agencies must constantly adapt and change their strategies.

Public relations has changed substantially since the advent of Tik Tok, Reddit, Facebook, Instagram and social media generally. 

The digital era has changed the game, requiring publicists to have a deep knowledge of influencers, editorial features that go beyond mere mentions, and strategies designed to achieve return on investment in the same way that advertisers measure their spend on Google Ads and Facebook.  

Traditional PR

Traditional PR is a type of marketing that focuses on generating positive press for a company or product. This can be accomplished through media relations, which include interacting with reporters and obtaining news coverage. It can also be done by arranging a press conference or sponsoring a charitable event. Traditional PR can be a very successful approach to increase brand awareness and generate positive buzz about a company or product.

Unfortunately, traditional PR can be pretty expensive, especially for large companies. Companies also have less control when working with traditional media, as news outlets and reporters may choose to ignore or downplay a story. Finally, traditional PR relies heavily on media gatekeepers, such as editors and journalists, to get the word out. This can be a barrier for companies trying to reach their audience directly.

Modern PR In The Digital Age

Publicists are struggling to keep up with the pace of change in the new game of PR. The question that is often asked by old school publicists is what is modern PR? The term “modern PR” describes the new era of public relations. Modern PR is about more than just getting the word out; with the advent of social media, modern PR is about managing your digital footprint in Google search, building positing brand equity about a company when potential customers do background checks and search for reviews and establishing entrepreneurs, artists and entertainers as thought leaders. It’s about creating engaging and helpful content and telling stories that resonate with your audience. 

The pros and cons 

Both approaches have advantages and disadvantages. Traditional PR is a great way to reach a large number of people quickly, but it is not always the most effective strategy for developing connections. Traditional PR is also costly and heavily reliant on media gatekeepers such as editors and journalists.

On the other hand, modern public relations is good at building connections and is generally less expensive than traditional PR. Of course, the trade-off is that reaching a large audience can take much longer.

How Baden Bower changes the game

Baden Bower is a full-service public relations agency providing clients with various services. They provide traditional media relations in addition to digital marketing, crisis management services and search engine optimization.

Regardless of a brand or business’ public relations needs, Baden Bower can assist in gaining the visibility they require. Baden Bower works with a wide variety of companies worldwide through the provision of top-quality guaranteed editorial placements with its team of PR experts and a data-driven approach. With their experience and expertise, Baden Bower guarantees its clients results or their money back.