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artists | Zikoko!
  • Music Business 101: 10 Terms New Artists Need to Know

    A number of new recording and performing artists don’t know much about  the business when they get into the music industry. Reminds me of when Asake said he signed his YBNL contract without thinking twice or even showing a lawyer.

    Mr. Money may be lucky to get a transparent deal. But many don’t, and their ignorance exposes them to being victims of bad contracts, users and vultures.

    First of all, music making isn’t music business

    Making music is only a part of a musician’s job. Before recording starts, the business is already in effect. This can be observed in how artist’s respond to trends or cater to what listeners want. 

    The business aspect of the industry also affects how collaborations work. When an artist thinks or say something like, “what will I gain working with this artist?” That’s the business  of music manifesting.

    Post-recording and post-mix, conversations about rollout plans, locations to focus on and more come up. That’s business. It’s why music is called a product, and you know a top quality and  well-marketed product sells.

    Also, an artist can focus on the art if they can afford a team that can handle the business.

    If you’ve established that the music business is as important as the music creation, it’s high time you knew some terms and their meanings (you’ll hear and see them often).

    Split sheet

    This is a formal agreement made by contributors of a song, i.e., the performer(s), music producer(s), songwriter(s), collaborator(s). This sheet contains their names, phone numbers, emails, dates, roles and contributions to the song. The split sheet is important because every contributor’s roles are marked out, and it makes it easier for everyone to get credited and paid.

    More importantly, you have rights to negotiate terms. Before you put your pen on the dotted lines and sign, keep a good entertainment lawyer around.

    DocHub

    Copyright

    Music copyright proves your legal ownership of a music recording or sound. When you copyright your music legally, another person can’t recreate it and claim it’s theirs.

    Remember when Dammy Krane said he originally made and owned Wizkid’s Baba Nla? Or when one producer said Olamide stole Don’t Stop from him and D’Banj? They couldn’t prove these allegations because there was no evidence.

    Music royalties

    Music royalties are the payment entitled to songwriters, composers, AND recording artists of a song. The people are known as the right holders.

    Gbera, go collect your money (Kiss Daniel’s voice).

    Publishing rights

    A song’s composition is under the publishing rights. By composition, I mean the lyrics, chords and melodies laid in a song.

    The entitled owner of a publishing right owns the performance (on TV or live events) and mechanical royalties (the monetisation of digital or physical reproduction of your copyrighted work).

    Masters

    This is the original recording of a musical composition. The recording artist that owns a master has rights to the record sales and streaming royalties. If they’re signed, the label get a piece. Okay?

    360 deal

    This is an exclusive all-round deal that allows the record company that signs you to enjoy some percentages of your earnings from all your revenue streams.

    Don’t sign away too much power then wonder later that your label has hands in all your pockets.

    Allow songwriting

    Don’t beat up an artist (except rappers 💀) for paying another person to write songs from them. Not every great vocalist is a great songwriter. Also, songwriting is a real job and people get hired, paid and get credited for it.

    In addition, our music industry should fix up. We need a Nigerian songwriters association.

    Beat licensing

    Beat licensing is when a producer creates a beat and uploads it to a beat store. Anyone can buy it and use it for their own records. In exchange for that, the producer gives you a licensing agreement that authorises you to use as you like.

    Now the licensing you get can be exclusive: means you have full rights to the beats. No limitation or expiration.

    The non-exclusive license has expiration and puts limitations on views, plays and streams. So pick your option.

    Sampling

    Nigerian music fans criticise artists so much for sampling that one would think it’s a crime. But it’s not — it’s just a creative way of adding a sound or music recording into another sound or music recording, thus creating a distinct sound. Sometimes it’s a vocal or kick in a song that’s layered on another song.

    It’s neither a crime for Burna Boy to sample Fela in his music, nor for Portable to sample Bola Are. As long as they get permission from the song owner(s) and follow all due processes, it’s cool. Sample police.

    Music distribution

    This is the process of getting music from the artist to making it accessible to the audience. Whether getting the physical copies to Alaba market or uploading to all streaming sites — this is music distribution.

    Another thing to know is the Burning Ram Meat Festival that’s happening in Lagos on November 11th. Get your ticket here and come have the best meat and grill experience.

  • How To Create A Perfect Afrobeats Song In 2023

    Afrobeats isn’t monotonous. You can be laid back, vibrantly energetic, raving… or embody these three elements. There isn’t a perfect recipe for cooking a certified afrobeats song, but with these helpful ingredients, you can’t miss.

    Know your sound

    From afrotrenches to afroadura to afrowahala, there’s a niché you can comfortably fit if you know your strong suit and what you want to sound like. Dedicate your 10,000 hours to doing what you love, recognise what you want to sound like, soak in gems from your faves, and keep working and reworking. It’ll eventually come together, and you’ll know when it happens.

    Get your beat right

    Number one pro-tip: do away with free beats. Holla at dope producers like Sarz or Andre Vibez to pattern something sweet for you. Can’t afford them? Take what you have to that dope producer in your neighborhood. Combine your hunger, make jams and you guys might make it out the hood together. See Asake and Magicsticks, Seyi Vibez and Dibs.

    Sample Fela’s music

    There’s hardly any Nigerian musician in the last decade that isn’t influenced by Baba Fela. And tbh, it’s better than calling yourself the young or new Fela, because from where to where?

    Don’t think about numbers

    You’re not Tems, so why are you thinking Tems’ numbers? It’s good to dream about celebrating a billion streams on your jam, but don’t forget it’s a journey. Focus on making the perfect song first.

    Lyrics

    Don’t join the lie that Afrobeats songs have no substance. From 2Baba’s reflective lyrics to Bloody Civilian’s storytelling, there’s always something to say. Or just be like Wizkid, swing between smug brags and what your babe tells you.

    Lamba should choke

    A lamba is the ultimate, flattery — it’s a bunch of words you tell to make people feel good. Lamba will add spice to your song. We don’t even have to fully understand whatever you say. E.g “Hossana sussana sutana / Sister life is deeper / Deeper life is sister” (Davido, Like Dat).

    Lay emphasis

    This is a great hack. As an artist, you want people to sing your words back to you, so make sure certain lyrics are repetitive and easy to stick to memory. Why do you think Wizkid is doing multiple “kolobi, ko, ko” and “mo fo oo-ooo” on Ghetto Love?

    Adlibs

    These are short phrases you throw across a song, especially after a hot line. You can moan it or yell it with reckless abandon. E.g. Davido’s “shekpe” and Zlatan Ibile’s “ayiiii” and “kapaichumarimarimachupako.”

    Throw your signature on it

    Your signature is like the watermark photographers put on their photos. It can be in your intro or in one of your verses or end of the song. For example, “OluwaBurna”, “O.B.O — baddest” and Rema’s “another banger”.

    Send your jam to distro

    The distro = distributor that puts your music online. Not the free download site. If your jam isn’t on music streaming platforms, there’s no evidence you dropped a jam. Because what’s a jam if people can’t find it? 

    Don’t forget to position your work for playlisting (editorial or regular) too. You may just be a playlist away from being discovered or signed.

    Burning Ram is coming. Don’t say I didn’t tell you.

  • QUIZ: Do You Know the Artists That Coined These Popular Slangs?

    We know you know the popular slang “E Choke” was coined by Davido, but do you know the artist that coined the slang “Penkelemess”?

    Prove that you do:

  • 1. You probably think this is a black and white photograph.

    https://www.instagram.com/p/8mTfvio9tQ/?hl=en

    2. You’re forgiven, because I thought the same as well. But they’re drawings!

    https://www.instagram.com/p/9hiq2ho9uj/?taken-by=harinzeyart&hl=en

    3. Stanley Arinze, a brilliant Nigerian artist is using pencils to create these life-like portraits.

    https://www.instagram.com/p/BC3naH2o9pH/?taken-by=harinzeyart&hl=en
    Arinze spends over 200 hours on each of his paintings. His work is inspired by artists like Kelvin Okafor, amongst others.

    4. And aren’t they beautiful?

    https://www.instagram.com/p/BQa-Tq9Domh/?taken-by=harinzeyart&hl=en
    His aim is to carve a niche for Nigerian artists like himself, and make the vocation as lucrative as being a doctor or a lawyer.

    5. How can one person pack all this talent?

    https://www.instagram.com/p/BPdqvoLDgp2/?taken-by=harinzeyart&hl=en

    6. So unbelievably real!

    https://www.instagram.com/p/BNaBUOUhPmQ/?taken-by=harinzeyart&hl=en

    7. Favorite one

    https://www.instagram.com/p/BNIU4MIheKz/?taken-by=harinzeyart&hl=en

    8. Even Mark ‘Zukaburg’ is here

    https://www.instagram.com/p/BMe64WEDb5a/?taken-by=harinzeyart&hl=en

    9. Big ups to this guy and all other talented Nigerian artists doing great things.

  • Digital Artists Can Identify With These 5 Things

    Seeing as we’re in the Digital Age, it is no surprise that more artists are embracing digital tools to explore their creative process. That is not to say the tradtional medium doesn’t still bang.

    On that note, if you’re a digital artist, we can bet our five fingers that you will identify with more than one of the things below.

    1. People coming to you for free art

    They see how awesome your art is, and want something similar for themselves but expect you to work for free. When you protest, they offer you publicity or whine about your fees being exorbitant and how they know someone who can do it cheaper. Ehn go and meet them nau.

    2. Creative ideas swimming in your head

    Call it the creative’s curse or blessing depending on how you look at it. There’s always one new creative concept or the other, some so urgent that they wake you up at odd hours.

    3. Obsession with digital tools and softwares

    Since your work is largely dependent digital tools, there is a likelihood for you to get obsessed with the next cool thing. After all, it’s for the sake of efficiency. Your room would probably look like this.

    4. The fulfillment that comes from your completed work

    Nothing beats that feeling of working on a particular art project for hours, days, or even weeks and seeing how lit the end result is. It even slaps more when other people genuinely give you feedback like “You sabi work” and “burst brain”.

    5. You see the big picture – even when others don’t

    There are some big ideas or concepts whose end results which you can envision in your mind’s eye, but others might not relate. Some will laugh or call you crazy, don’t mind them jare. Carry on.

    (Preferred image will be here)

    Follow these steps to participate:

    • No matter where we are from, we are all human
    • Everyone should be free to express themselves
    • All genders are equal
    • Everyone deserves to feel safe
    • Everyone deserves an opportunity to
    1. Choose one of Abolut’s 5 brand beliefs listed above
    2. Download the Absolut bottle outline and brand logo tagline here (link here)
    3. Create your vision of a better Nigeria using your selected brand belief and incorporate the Absolut bottle outline.
    4. Visit the www.absolutcreator.ng to sign up and submit your artwork.
    5. Enter your name, email address and relevant social media handles in the submission box.
    6. Finally – Upload your design or artwork and click on ‘submit’.

    Good luck!