On Saturday, Jameson threw parties at Bamboo Lounge and the Ikeja City Mall to celebrate World Beard Day, marked every year on the 4th of September. Of course, Zikoko went to see what’s up and we stumbled into the littest party ever. Here are five of our favourite things from Jameson’s World Beard Day events.

1. The bearded men

If bearded men are your spec, then you would have been in heaven filled with angels with beards of all textures, trims and lengths. Because Jameson is like the patron saint of the Nigerian bearded men community, there were no shortages of fine men at the event.

2. The grooming station

To whom beard is given, grooming is expected. There was a chill salon at the venues, offering complimentary haircuts and beard trims and shaping to the men at the event. Imagine a spa for your beard. From beard combing to beard conditioners, you were sure to be looking sharp after your free trim.

3. The Jameson Whiskey bar

Party no go start if Jameson no dey. There was a Jameson bar manned by Jameson’s expert bartenders giving out drinks and cocktails of various flavours, where they served guests from three options— Jameson, Sprite and Lime (JSL), Jameson Zobo Sour and Jameson on the rocks. Drinks were flowing and it kept the party lit.

4. The food

Jameson provided chops for the boys and girls with Bamboo Lounge’s kitchen. There were lots of dishes available on the menu and everyone left with a full belly.

5. The games

There were fun party games at night and the winners got free gifts from Jameson. Everyone had a swell time participating in or watching the games.