Lagos, Nigeria – November 9th, 2023 – YellowLyfe, a Nigerian-based experience company, recently concluded a successful three-day social event called Unwind Fest, which brought together over 800 attendees. The 3-day- festival featured a unique set of activities each day, aimed at reducing stress and facilitating networking opportunities. The event was held in Lagos from November 3rd – 5th, 2023.

Day 1, November 3rd, commenced with an industry mixer event held at Maison Fahrenheit, which brought together innovators and visionaries. The purpose of the gathering was to ease up networking while being serenaded by live performers and fun activities. The event was marked by a buzzing atmosphere, indicative of the innovative and dynamic nature of the attendees.

We had Samuel Onyemelukwe, Senior VP of Global Trace TV, to give a keynote speech on the importance of collaboration and rest in the tech/creative ecosystem.

Day 2,  November 4th. To support creatives, Creators’Unwind 23  which is the first edition was held at Vogue Beach Resort an event organized for writers, artists, digital creators, and others to network and have fun. This event aims to foster creativity, and networking to encourage individuals to thrive in their respective fields.

Day 3, The grand finale, TechUnwind which is the 5th edition in Lagos happened on November 5th at Artisan Backyard, it was a chilled-out playground for tech enthusiasts/professionals. With fun activities, casual tech chats, and networking, the event celebrated the tech community’s zest for life beyond the screen. 

“Across these three days, we’ve seen the magic that happens when great minds meet in a relaxed setting,” said Seyi Olaniyan, YellowLyfe’s CEO.

A big thank you to the sponsors who supported these special events, highlighting Yellowlyfe’s knack for blending business with leisure – Mainstack, Payaza, and MyInvestar for bringing this to reality.

Supported by: TraceNaija, SippaAfrica, KingofTheBull, OloriSuperGirl Media, 

Red Media, MyTruq, Radio Now, Zedi Africa, Elyzium, WiiCreate, chopYfe, YNaija.

YellowLyfe is already looking ahead, using the momentum from The Unwind Fest to grow the connections made at the event. Excitement is building for more events to continue celebrating innovation and bringing people together.

What to expect in 2024, we are expanding to other countries like London, Nairobi, Accra, and at least 10 cities in Nigeria. We look forward to fruitful partnerships to make this come to reality.

For more information, sponsorships, about The Unwind Fest and upcoming events, 

please contact:

Email: unwindfest@yellowlyfe.com

Phone: +234 0904 902 7698

Follow @yellowlyfevents / @unwindfest for continuous updates

About Yellowlyfe

Yellowlyfe is a 360 lifestyle brand at the forefront of designing, planning, and executing memorable experiences. With a holistic approach to lifestyle curation, Yellowlyfe has become synonymous with innovative events that not only entertain but also enrich lives.

For additional information and future sponsorship:

YellowLyfe Communications Team

Email: support@yellowlyfe.com

Phone: +234 0904 902 7698

Visit: www.yellowlyfe.com

Nigeria’s creative landscape is going through a wholesome transformative growth, thanks to many factors including increased investment in the industry as well as improved training in different aspects of the creative ecosystem. Although these trainings have existed, they lacked key elements like partnership, mentorship and the needed structure to rightly position trainees for a good head start. 

Launched in April 2022 by Accelerate, in partnership with Access Bank and The School of Media and Communication, Pan-Atlantic University, The Phoenix Project has emerged as a powerful catalyst for training and mentoring young talents and igniting a creative revolution in the country. Since its inception, the Phoenix Project has provided an opportunity for young Nigerians with a passion for creativity, offering a range of courses from Film and Production to Vlogging, to the Business of Entertainment, providing a comprehensive platform for emerging artists, entrepreneurs, and visionaries to explore their potential.  

Bridging the Gap in the Creative Industry

The creative sector which was once considered lowly has turned into a hub for exporting Nigeria’s culture across the world from music to fashion to arts and more, and making major contributions to the Nigerian economy. The Phoenix Project has catered to a large population of youths who need to upskill and explore the opportunities the creative industry provides; providing them with practical, industry-relevant skills. For Nigeria, a rich haven with creative assets, this initiative serves as an opportunity for the creative industry to grow and continue making significant contributions to the nation and world. Through its curriculum and hands-on approach, the Phoenix Project equips its participants with the tools, knowledge, and skills needed to excel in their chosen fields. With a strong emphasis on entrepreneurship, the project encourages creativity by empowering its learners to transform their creative ideas into businesses.

A Trailblazing Journey

As Nigerian creatives continue to capture the world’s attention, The Phoenix Project is poised to be at the forefront of this transformative journey. The first two cohorts have produced a remarkable group of trailblazers, making waves across various industries. From music and film to art, fashion, and business, graduates of the Phoenix Project are influencing and shaping the future of Nigeria’s creative landscape. 

A Lifeline Amidst Challenges

The Phoenix Project arrives at a critical juncture in Nigeria, where youth unemployment remains a pressing issue. With limited opportunities available to the creative talent pool, this initiative offers a lifeline to young Nigerians seeking to pursue careers in the creative sector.

Youth unemployment in Nigeria has been a pressing issue, with numerous talented young individuals facing the reality of limited job availability. As the creative industry flourishes, the Phoenix Project, through its comprehensive courses and hands-on training, equips aspiring talents who yearn to translate their creative dreams into viable careers with the requisite skills and knowledge required to thrive in the creative industry.

By offering an alternative to the prevailing narrative of youth unemployment, the Phoenix Project empowers young Nigerians to pursue careers that align with their passions, providing a safety net that propels them toward self-sufficiency and self-fulfillment, instilling a sense of entrepreneurship, purpose and pride.

As these young talents graduate from the Phoenix Project, they don’t seek jobs but become the job creators, innovators, and leaders who will shape the future of Nigeria’s creative sector.

Shaping the Future of Nigerian Creatives

As the Phoenix Project continues to evolve, it thrives to be a driving force behind countless success stories in Nigeria’s creative sector. With a vision that extends beyond the horizon, the Phoenix Project serves as a guiding light of Nigeria’s creative revolution.

The Alternative Bank has announced the launch of Wastebanc, Nigeria’s first digital recycling initiative dedicated to transforming the recycling landscape. With a strong commitment to sustainability and envisioning a world where recycling drives environmental preservation and community well-being, Wastebanc is set to provide an innovative benchmark for responsible waste management and sustainability practices.

This was disclosed during the product launch in Lagos, with key stakeholders in the financial and waste management industries in attendance. During a live demonstration of Wastebanc’s innovative platform, it was revealed that the initiative incentivizes users for their eco-friendly contributions, allowing them to earn rewards by responsibly depositing recyclables, fostering personal engagement, and benefitting from their environmental actions. Additionally, the app streamlines recycling by enabling convenient pick-up requests and scheduling from preferred locations.

Speaking at the product launch, Mohammed Yunusa, Director of Digital Business and Innovations, The Alternative Bank emphasized, “Wastebanc isn’t just an app; it’s an ambitious initiative designed to empower individuals, businesses, and communities to profitably engage in recycling while safeguarding our planet’s future. The app offers a user-friendly interface that seamlessly connects users to a network of recycling resources, incentives, and an innovative approach to waste management, making a significant and measurable impact on our environment.”

This initiative signifies a notable collaboration as Alternative Bank partners with The Lagos Waste Management Authority (LAWMA). This partnership underscores the joint commitment to fostering a greener, more sustainable future.

LAWMA’s Managing Director, Dr. Muyiwa Gbadegesin,expressed his excitement about the collaboration, stating, “Our partnership with Alternative Bank and the introduction of the Wastebanc app represent a great significant step forward in our collective effort to encourage responsible waste management practices in Lagos. Together, we aim to promote environmental consciousness and incentivize communities to actively participate in recycling initiatives for a healthier Lagos.”

In his remarks, Abubakar Suleiman, CEO, Sterling Bank Limited, noted, ‘’We are confident that this collaboration with LAWMA serves as a testament to our shared dedication in cultivating a sustainable ecosystem, propelling us towards a future where responsible waste management is a fundamental pillar of a thriving, environmentally conscious society.”

He further added, ‘’Wastebanc is poised to extend its reach to encompass all states within Nigeria. Our ambition is to ingrain this transformative approach to recycling nationwide, fostering a more sustainable and responsible waste management culture that transcends borders and resonates throughout every community.”

ABOUT WASTEBANC 

WasteBanc is an initiative of The Alternative Bank, dedicated to revolutionizing the recycling landscape. We envision a world where recycling not only safeguards our planet but also enriches lives. As passionate advocates of sustainability, we’ve crafted innovative solutions that empower individuals, businesses, and communities to profitably recycle while preserving our environment.

Get the WasteBanc app today and unlock the power of profitable recycling.

 www.wastebanc.com  

Recycle Smarter | Earn Better

• 17% and 15% of Sub-Saharan youth are more concerned with personal success and reaching their goals respectively, over personal happiness.
• Results form part of a global consultation of 45,000 people organized by Youth Talks, the world’s largest open youth consultation.
• Report highlights social issues spotlighted by Nigerian and Sub-Saharan African youth including individualism, education, corruption, and discrimination.

Youth Talks, an initiative of the Higher Education for Good Foundation, has unveiled insightful data in a global report compiled from over 45,000 participants aged between 15 – 29, spanning 212 countries and territories. As the first edition of the report from its consultation, the world’s largest open youth consultation, it is an unprecedented data collection revealing the desires and needs of youth globally, answering the questions of what they need to help them find meaning in life, live more harmoniously, and thus together try and meet the challenges of our time.

Youth Talks uses state-of-the-art A.I. technology to analyze responses, enabling contributors to answer open-ended questions and distilling 1 million uncensored contributions into rich, comprehensible and actionable insights. It reveals an extraordinary diversity of themes, ideas, nuances, and points of view, illustrating the dynamism and diversity of today’s youth. Results from the consultation also unveiled important insights and opinions about Nigeria and Sub-Saharan Africa from its youth.

“The massive involvement of African youth in the consultation as participants and ambassadors demonstrates their strong desire to express themselves and actively participate in international decision-making. This highlights the importance of giving the younger generation from this region a platform to voice their opinions and contribute to solving the issues they face. By doing so, we can ensure that their unique perspectives are considered when shaping policies and initiatives that impact their future and the world at large.”, said Marine Hadengue, Director of Youth Talks. 

The number one contribution from Nigerian participants focused on the paradox of individualism (mentioned by 21% of participants), with respondents stressing the need to love one another and criticizing selfishness in society. Other issues highlighted by Nigerian respondents included the stagnation of the educational system (16%), political issues such as corruption and nepotism (12%), discrimination and inequalities (11%), and the lack of young people empowerment (9%).

The results also showcased significant differences between youths in Sub-Saharan Africa and other parts of the world, whereby Sub-Saharan African youths were more interested in concepts such as a search for purpose, achievement, and personal development, rather than success, happiness, and financial situation. In terms of what they prioritized for the future, personal happiness ranked seventh, behind financial and professional matters.

In addition, the report also revealed that Sub-Saharan African youth are particularly concerned with the environment (24%), wars and conflicts (20%), and the economy (11%). Their thoughts about the future are haunted by the spectres of poverty, social inequalities, and a dearth of job opportunities. Around 10% of participants in the region expressed their concerns about human behaviour in general, as they worry about an increase in human cruelty and a lack of humanity.

“Seventy-six per cent of the leaders of tomorrow – today’s youth – think that the older generations either don’t know or are deliberately ignoring their vital interest,” said Marine Hadengue, Director of Youth Talks. 

“The younger generations are the future of humanity. They are the people who will initiate the greatest changes in a world turned upside down by our past actions. The priority of leaders today should be on ensuring that this generation can express themselves freely, without imposing on them the thoughts or paradigms of another era. Youth Talks was created precisely to address this challenge. We are evolving in our mission from giving youth a platform to raise their issues, to giving them a seat at the table. By doing so, we hope to empower the youth to not only raise their voices on the issues that matter but also to contribute to solving them.”

The initiative was established with the hope that leaders in every part of the world will take note, and draw on these insights as they make decisions affecting the future. Perspectives gathered covered a range of issues including climate change, poverty, inequality, economic issues, racism and discrimination, and education amongst others. They are important for key stakeholders such as governments, educational institutions, youth organizations, businesses, and the general public, who are working to build a more sustainable future as they are a valuable resource that must be fully incorporated into major decision-making processes and actions of our time.

Youth Talks is an opportunity to gain insights into the priorities and concerns of the next generation. As a unique platform harnessing state-of-the-art artificial intelligence, its report will bring the voices of the world’s youth to the attention of organizations and individuals who shape societies globally. It is a global tool for change as an important conduit between what young people want and actionable societal change. The consultation by Youth Talks was carried out between October 2022 through May 2023 and provides a rich snapshot of the aspirations, hopes, and beliefs of young people around the world.

The results of the consultation are available here: https://youth-talks.org/results/ 

The Future Awards Africa has celebrated its 17th award ceremony with dazzling spotlights, intriguing personalities, and odds-defying stories. Described as the “Nobel Prize for Young Africans” by the World Bank, the three-day event tagged “Defying Odds, Inspiring Greatness” celebrated young Africans who have continued to blaze the trail across various fields, including governance, agriculture, and arts.  

Kicking off with the Future Conference on Friday, the 20th of October, the event smoothly sailed to the Nominees Gala on Saturday, the 21st of October, before finally rounding up the ceremony with a bedazzling award night that saw many young leaders converge at the Balmoral Convention Center in Victoria Island,  Lagos hosted by the incredible actors and media personalities James Gardiner and Victoria Adeyele popularly known as Veeiye. 

This year, with 25 categories and more than 134 nominees, the Future Awards sought to tell young Africans’ beautiful, successful stories that have impacted their immediate communities and driven the African continent to global prominence. Sponsored by major brands such as GAC motors, African Development Center, Microsoft, Stability and Sustenance, Maggi, Duo, Top Tea, Heineken, Zagg, Desperados, smoov, and many other top-notch brands to make the award ceremony an unforgettable experience, the award ceremony celebrated many Africans across various categories with a glamorous finale. 

Speaking on the purpose and impact of the event, Ayodeji Razaq, the CEO of Red | For Africa, stated: “It gives me great joy to know that this dream that began many years ago has become one of the prominent awards for Young Africans. Understanding the various challenges that this demographic continues to face, we must recognise those who have broken beyond the stereotypes to make a name for themselves. This serves two purposes: it gives credit to whom credit is due, but more than that, it fosters hope and faith in the future of the African continent. The Future Awards showcase to the world the prospects of Africa as a whole and encourages those who still dream of impacting their community.”

The CEO, highlighting the importance of partnerships in ensuring the success of the Award ceremony, also stated: “Indeed, the success of this event is a testament to the essence of partnerships. Creating a platform where young Africans are celebrated was not a dream that could have been undertaken by one group. From our media partners to our sponsors, we are extremely grateful that we could pull off an event of such magnitude. We appreciate Alpha & Jam, Zikoko, Africa Magic, MTV Base, Ynaija, Olori super gal, Lagos talks, brand communicator, infonerds, unilag FM, Young and Cerebral, and many other brands that collaborated on this project. To our various sponsors, we are truly grateful that their efforts culminated in a night of awesomeness, celebration, and fun!” 

The ceremony’s finale witnessed the celebration of many young Africans. The recipients of this prestigious award 17th Edition are;

Prize For Agriculture:

• Emmanuel Negedu

Prize For Art and Literature

• Morenike olusanya

Prize For Content Creation

• Broda Shaggi

Prize For Creativity

• Hauwa Lawal

Prize For Dance

• Seyi Oluyole 

Prize For Education:

• Uchechi Rochas 

Prize For Fashion

• Veekee James

Prize For Film:

• Ife Olujuyigbe

Prize For Governance 

• Hakeem Onasanya

Prize For Intrapreneurship

• Precious Akpan

Prize For Journalism

• Pelumi Salako

Prize For Law

• Seyi Bioku Benjamin

Prize For Music

• Asake

Prize For OAP

• Ilowitdflo

Prize For Professional Service 

• Phoebe Dami-Asolo

Prize For Service to young people

• Bosun Tijani
• Melody Fidel

Prize For Sport

• Victor Osimhen, 

Prize For Young Person of the Year

• Hilda Baci 

Prize For Technology 

• Victor Fatanmi 

Prize For Photography

• Opeyemi Femi Oke 

Prize For Health and Wellness

• Mmekidmfon Umanah 

Prize For Entrepreneurship(endowed by Toptea) 

• Lukman Shobowale 

Prize For Community Action

• Idris Bilyaminu Ndasadulau 

Prize For Activism and Advocacy 

• Osariemen Grace Omoruyi 

Prize For Acting

• Tobi Bakre 

The Future Africa Awards continues to celebrate young visionaries who have wielded their creativity, leadership skills, and talents towards transforming the various ecosystems of the African continent.

• MetaMask, in collaboration with Blockaid, a leading web3 security provider, launches security alerts that help stop malicious transactions before they happen, protecting users from scams, phishing, and hacks.
• MetaMask and Blockaid developed a privacy-preserving module to simulate transactions while removing the need for users to share data with third parties.
• Blockaid was recently able to protect over $100,000 of assets from being stolen in a high-profile case involving a hack of Ethereum co-founder Vitalik Buterin’s X account. 
• Based on previous trends, when available to 100% of the MetaMask users, these alerts aim to prevent billions worth of assets from being stolen.
• Nigeria is among the top 3 markets globally for MetaMask in terms of number of users.

Lagos, Nigeria, October 31st, 2023 — Today, MetaMask, the world’s leading self-custody web3 platform developed by Consensys, and Blockaid, a leading web3 security provider, announce the launch of privacy-preserving security alerts in the MetaMask extension. This new feature makes MetaMask the first self-custody web3 wallet to integrate native security alerts, proactively preventing malicious transactions, protecting users from scams, phishing, and hacks, all while preserving users’ privacy. MetaMask and Blockaid estimate that these privacy-preserving security alerts, available to all users globally, aim to prevent billions worth of assets from being stolen. The official launch is slated to commence on October 31st, 2023, with the ability for desktop users to opt-in under the MetaMask experimental setting. The feature will debut on the MetaMask mobile app later in November. By the first quarter of 2024, this new feature will be seamlessly integrated and enabled into the wallet by default, and the intention is to make it available to 100% of MetaMask’s users.

The First Wallet To Enhance Security Without Compromising Privacy 

Most web3 wallets rely on sharing users’ transaction data with a third party for validation to provide security alerts. In contrast, MetaMask and Blockaid have pioneered a unique privacy-preserving module that effectively simulates transactions while eliminating the need to share every single transaction and signature request with external parties.

“With these native privacy-preserving security alerts, MetaMask is not only enhancing user safety but also setting a new standard for privacy-preserving security in the web3 ecosystem. Privacy is a core value of web3 and should not need to be sacrificed to improve usability. Instead, it should be a guiding principle in the development of solutions to improve the space. As we continue to innovate, we remain committed to empowering users and providing them with the tools they need to navigate the world of web3 with confidence”, said Dan Finlay, Co-Founder of MetaMask and Chief Ethos Officer at Consensys.

Blockaid already has an established record of preventing theft. When Vitalik Buterin’s X (formerly Twitter) account was hacked to promote a malicious dapp, Blockaid’s proactive scanning was able to flag the bad actor and stop over $100,000 in digital assets from being stolen. When a similar scam targeted the CEO of Uniswap’s X account, Blockaid was able to prevent any losses from transpiring at all. These types of attacks occur regularly, so losses averted quickly add up.

A Game-Changer For User Safety, Protecting Billions Of Dollars In Assets

The web3 ecosystem is dynamic, with approximately 3-4 new dapps emerging every minute, translating to around 5,000 per day. Blockaid estimates that about 10% of these dapps are malicious. Unintended transaction outcomes have ranked among the most common causes of fund loss incidents within MetaMask. Security alerts that proactively thwart malicious transactions are pivotal in safeguarding users against scams, phishing, and hacks. In a recent survey commissioned by Consensys on the perceptions of web3, 52% of Nigerian respondents cited “too many scams” as one of the primary barriers for entering the crypto ecosystem, underscoring the importance of increasing user safety to broader adoption.

In April 2023, MetaMask and Blockaid jointly introduced Opensea security alerts as an experimental opt-in feature. This feature garnered adoption from an average of 4% of MetaMask users and effectively averted asset theft valued at $500 million, based on prevented and identified malicious transactions since April 2023. Due to the success of this experimental opt-in feature, MetaMask and Blockaid anticipate that the new privacy-preserving security alerts will prevent the loss of assets worth at least billions dollars when the feature becomes a default setting for MetaMask wallets. 

“For the ecosystem to be ready for billions of users, it needs to be safer,” said Ido Ben-Natan, Co-founder and CEO of Blockaid. “We’re excited to be working with MetaMask on leading the charge in defining how a wallet should defend its users. Together we are setting the standard for web3 security across users and builders in the space.” 

“In our commitment to prepare for the broader adoption of web3 by the next billion users, we acknowledge the importance of developing features that prioritize ease of use and accessibility while staying aligned with the core values of web3. This is the driving force behind our focus on creating a privacy-preserving version of security alerts, one that eliminates the need to share each transaction and signature request data with third parties. Blockaid’s dapp transaction validation solution protects users from malicious transactions without compromising their privacy”, added Barbara Schorchit, Senior Product Owner at MetaMask.

In September of this year, MetaMask introduced MetaMask Snaps for advanced users, with a Transaction Insights category. While the new privacy-preserving security alerts will be seamlessly integrated within MetaMask, users worldwide will continue to have the opportunity to incorporate their preferred security layers by installing transaction insights via MetaMask Snaps. The new security alerts are meant to supplement rather than replace Transaction Insights Snaps, creating multiple layers of protection.

Education remains key

Blockaid’s partnership with MetaMask will have a substantial impact on bolstering security, but education remains pivotal in ensuring that users engage with the web3 ecosystem in a safe and self-managed manner. In January 2023, MetaMask unveiled MetaMask Learn, a learning simulation platform meticulously crafted to assist users in navigating the intricacies of the web3 landscape and self-custody wallets. This platform seamlessly integrates visual learning methodologies with action-oriented testing, offering a comprehensive and engaging approach to understanding the complexities inherent in web3 concepts. The recently launched module on Security aims to specifically educate users on how to identify malicious activity and keep their assets safe.

Media Contact:

pr@consensys.io 

About MetaMask 

MetaMask is the world’s leading self-custody web3 platform with 19 Million Monthly Active Users. Developed by Consensys, MetaMask is the most beloved and trusted way a global user base relies on to mint and collect NFTs, join DAOs, play games and participate in DeFi protocols.

About Consensys 

Consensys is the leading blockchain and web3 software company. Since 2014, Consensys has been at the forefront of innovation, pioneering technological developments within the web3 ecosystem. Through our product suite, including the MetaMask platform, Infura, Linea, Diligence, and our NFT platform, we have become the trusted collaborator for users, creators, and developers on their path to build and belong in the world they want to see. Whether building a dapp, an NFT collection, a portfolio, or a better future, the instinct to build is universal. Consensys inspires and champions the builder instinct in everyone by making web3 universally easy to use and develop on. To explore our products and solutions, visit https://consensys.io/.

About Blockaid 

Blockaid is a leader in web3 security. Founded in 2022 by alumni of Israel’s elite Unit 8200 cyber intelligence unit, Blockaid has quickly become the standard in blockchain protection. Its innovative suite of tools simulates transactions before execution, safeguarding integrated wallets and dApps like MetaMask, OpenSea, Zerion and Rainbow from fraud, phishing, and hacks.

By preemptively validating all transactions, Blockaid provides the security needed to help users trust using Wallets, dApps, and smart contracts. Operating out of offices in New York and Tel Aviv, the company has raised $33 million from top venture capital firms in cybersecurity, fintech, and web3 — Ribbit, Variant, Cyberstarts, Sequoia, and Greylock. Blockaid continues growing its network of partners as the most trusted name in web3 security. For more information, visit https://blockaid.io. 

Nigeria’s leading capacity-development platform for MSMEs, Caladium Lagos SME Bootcamp (CLSME) is thrilled to announce the 6^th Edition of its yearly series, The Caladium Lagos SME Bootcamp 6.0.

Over the past six years, the bootcamp has consistently played a pivotal role in nurturing and empowering entrepreneurs and small and medium-sized enterprises (SMEs), contributing to economic growth and innovation in Nigeria.

Caladium Lagos SME Bootcamp has earned a reputation for its commitment to fostering entrepreneurship, building capacity, and providing invaluable resources to aspiring and established business leaders.

The initiative was inaugurated in 2018 and has directly influenced the growth of over 6,000 SMEs through impactful Bootcamps. Additionally, CLSME has reached a further 22,000 SMEs through its bespoke initiatives. This has propelled the initiative to be recognized as one of Nigeria’s most esteemed SME support brands, garnering media recognition on a local and global scale.

This year’s event is set to be bigger and better than previous years. It is scheduled to hold on November 4, 2023 at Ecobank Pan African Centre, VI, Lagos.

The Caladium Lagos SME Bootcamp is partnering with Ecobank Nigeria, UAC Foods, The Famous Grouse, FedaCash, Caladium Consulting, PaddyCover, 101 Cavern Limited, Peppa.io, Help Station, Modion Communications, Modok Institute of Art, Deca Photography, Zahar Beige, Trackeet, Cloudsphere Technologies and a host of other amazing brands for its 6^th edition.

This year’s event will feature an exciting lineup of speakers, a total of ten industry leaders, professionals and specialists which include Mr Folusho Phillips (Founder and Chairman, Phillips Consulting), Mr. Jubril Mobolaji Lawal (Managing Director, EcoBank), Babajide Duroshola (GM, M-Kopa), Ms. Onyinye Okonji (Co-founder and CMO of Sycamore), Ireayo Oladunjoye (Managing Director and CEO, Endeavour Nigeria), Tayo Osiyemi (ED, SKLD), Funmi Olaniyi (Associate Director, Andersen Tax), Mr. Goke Balogun (Founder and CEO, SoFresh) and Chiamaka Obuekwe (Founder and CEO, The Social Prefect Tours).

Aside the learning experience, the bootcamp will feature MSME pitching competition where small business owners in attendance have the opportunity to pitch their businesses for a chance for capital grants. Exhibition Booths and Tables will also be provided for partners and various SMEs to showcase their businesses.

The event will also feature a highly exclusive cocktail networking event to be held immediately after the main event to celebrate the success of the event and to give SMEs the opportunity to network and connect with industry leaders and other brands that will be present that day.

It is safe to say that attendees are in for an exciting and educating experience that will leave a long-lasting impact on them.

Attendance is free and registration is still ongoing. Please visit www.lagos-sme.com to register.

For media inquiries, additional information or partnerships, please contact: 08029050749

If it’s not a funny triggering tweet or long WhatsApp broadcast from my mum that I didn’t ask for, I’m constantly reminded that I live in a country where there’s always something to worry about. Even more annoying is the constant inflation in the prices of basic stuff like food, groceries or transportation that is thrown in our faces every day. I’m slowly turning into a hoodlum who argues with cab drivers. Me! A whole Lagos baddie turned hoodlum. God abeg!

I remember seeing the dollar to naira rate too recently and feeling a deep sense of financial anxiety. My dreams of saving enough to JAPA are slowly fading, combined with the existential crisis of the high cost of living in Nigeria. Basically, “God Abeg”  isn’t cutting it anymore, because whether I like it or not, I’m stuck here for a while so what I need is action and a quick one at that. 

After a few rant sessions with my friends, I was able to identify two actions I can take to maintain beauty, reach my money goals, and make intentional decisions while I chop life. Boys and girls, they are tracking my expenses weekly to get a clear picture of what I can, shouldn’t or actually do with my money, and budgeting to create boundaries as well. I can’t be the only one that impulse buys or gets things out of the  “I can afford it” mentality. 

Trust me, stalking your account’s activities like I love to call it is good for you in the long run o. For example, I realized that I spend up to almost 90k a month on food from little 3k and 4k spent almost every day of the week at work. In my head, It felt like reasonable small amounts to spend on eating but I realized I can go for cheaper quality options and have more money to save or do more. Since then, I’ve been sticking to buying 2 times out of the week with a max spend of 2k. 

Basically, I now know what to compromise on or not with everything. It’s how I can also decide to splurge on a girls night out while I take cheaper transport options for a week to work. It all comes down to what I can afford realistically observing my patterns over time. I think it’s safe to say that planning ahead for funds is my new go-to habit. And if you’re wondering how I do it easily,  I use gomoney, a digital bank for baddies like me, and baby boys who want to live a financially stable life, free of stress.

With the gomoney app, I get to tag and organize my transactions into categories like food, bills, groceries, investments, even enjoyment. Overall, It allows me to see my money moves, reflect realistically and plan accordingly. It’s making sense abi?  There’s nothing sweeter than having a very clear picture of what you can do better with your money, and finding out how to cut costs, and handle bills better too. 

You can create the flexibility to make smart decisions on what you want versus what you need, even in economically chaotic times like this.  So even with the gbas gbos myself and you, my fellow tired but hardworking young Nigerian get to face, your lifestyle choices don’t have to be limited, just planned out. Want this too? Start by downloading the gomoney app from your App store (iOS) or Google Play store (Android), and you’re set for soft money management. 

Lagos, Nigeria– Established in 2014, Lagos Cocktail Week has grown into one of West Africa’s premier gatherings, dedicated to celebrating the art of mixology and the dynamic cocktail culture in Nigeria through a range of engaging events and workshops.

The 9-day festival, which commenced on October 13th, began with the fun and spirited  Bar-Hop where some of Lagos’s best bars have crafted exclusive signature cocktails for the week. Providing cocktail enthusiasts from near and far a taste of unique African-inspired creations. The culmination of the festivities included engaging workshop sessions and a heart-pounding grand finale bar battle  held at the Balmoral Convention Centre, Federal Palace, Victoria Island, from Thursday, October 19th to Friday, October 20th.

Day one of Lagos Cocktail Village commenced with an inaugural toast featuring Laurent Perrier and the Lagos Cocktail Week Founder, Lara Rawa. This was succeeded by compelling presentations from guest speakers during the workshop sessions for Lagos Cocktail Week, The workshops sessions included the EDC Workshop on Managing Operations in Hospitality Business led by Uchedu Egbuna, the Sterling Bank Workshop on Building a Structure for Business Sustainability hosted by Head, SME Products Sterling Bank-Bolanle Tyson, and the Chivas Workshop on Breaking Scotch Whisky Tradition hosted by Global Brand Ambassador,Chivas -Rhys Wilson. 

On the second day, our talented mixologists showcased their skills in a Bar Battle to become the Lagos Cocktail Week Champion. The winners were Victor Ugo for the Chivas Challenge, Terna Benjamin for the Bombay Challenge, Uyounwu Innocent Jaja for the Gordon’s Challenge, and Victor Archibong for the Fayrouz Challenge.

In a significant highlight,the honorable Commissioner of Tourism, Arts, and Culture –Mrs. Toke Benson-Awoyinka, along with the esteemed Permanent Secretary of Tourism, Arts, and Culture-  Mrs. Oloruntoyin Atekoja, graced Lagos Cocktail Week with their presence. The Commissioner’s closing remarks served as a fitting conclusion, adding an official touch to the conclusion of this remarkable week, underlining its significance in the cultural and artistic spheres of Lagos and beyond. The event ended with the after party and  amazing sounds from Wanni X Handi.

The Lagos Cocktail Village, a spectacular two-night affair, surpassed all expectations. Attendees relished in complimentary cocktails courtesy of renowned partner brands such as ; Absolut Vodka, Ballantine Whiskey, Chivas Regal, Olmeca Tequila, Beefeater Gin, Johnnie-Walker, Gordon’s Gin, Captain Morgan, Smirnoff Vodka, Bombay Sapphire, D’usse Cognac, Nestle Water, Flirt Vodka, Jack Daniels, Famous Grouse, Fayrouz, Desperadoes, Star Radler, Monin & Schweppes.

Additional Partners of Lagos Cocktail Week include: Sterling Bank, Balmoral Events, Event Studio, TVC, Max FM, Event Racks and the Lagos State Ministry of Tourism, Arts, and Culture.

For more information and highlights of Lagos Cocktail 2023, visit www.lagoscocktail.com or follow us on social media @lagoscocktail

Accelerate Studios, the production unit of Accelerate TV, is thrilled to announce the highly-anticipated return of Off the Menu. The popular cooking show which has garnered a wide following over the years is back on your screens. Season 4 promises an exceptional blend of entertainment, culinary excellence, and personal insights.

Off the Menu is hosted by the multi-talented celebrity dancer and chef, Soliat Bada. The new season is set to be a delectable journey filled with culinary creativity and recipes. In each episode, Chef Soliat invites prominent Nigerian celebrities to share their personal stories while creating culinary masterpieces. 

The new season is set to be the most exciting yet, featuring an impressive lineup of celebrities, including the Guinness World Record holder Hilda Baci, WhiteMoney, Bolaji Ogunmola, Simi Drey, Teniola, Linda Osifo, among others.

Speaking on the new season of the cooking series, Accelerate TV’s Chief Executive Officer, Colette Otusheso, commented, “Off the Menu proved to be a very popular lifestyle show for our viewers, being a blend of cooking styles and interview experiences of our amazing celebrity chefs. We couldn’t be more excited to bring back the hottest cooking show in Nigeria. Our celebrity guests and Chef Soliat have cooked up something truly exceptional! We are also grateful for our sponsor, Golden Penny Foods, whose support has been invaluable.”

Viewers can anticipate an array of mouthwatering dishes, culinary experiments, and bold flavors as the celebrity guests step into the kitchen to demonstrate their cooking skills.

Weekly episodes of ‘Off the Menu’ season 4 are available every Friday at 5pm on Accelerate TV’s YouTube channel and on the Accelerate Plus app. Fans can also binge watch other amazing African series and movies by subscribing to Accelerate Plus for only 500 Naira per month.

Accelerate Plus is the best place to Watch Africa Anywhere, the premier streaming video-on-demand (SVOD) platform of Accelerate TV, one of Nigeria’s leading digital, lifestyle, and entertainment platforms powered by Access Bank. Start your viewing journey at www.accelerateplus.tv or just download the app on IOS or Android today.

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TomTom, Nigeria’s favourite menthol brand, made by Cadbury Nigeria Plc (a subsidiary of Mondelez International), is pleased to announce a partnership with TRACE Naija on its campus tour initiative, popularly known as ‘Trace in the City’. This collaboration is part of the brand’s wider commitment to discover, nurture and showcase underground music creatives, as it identifies with their passions and seeks to connect with them directly across the country. 

This partnership comes after the recent launch of Breathe Academy – a novel online learning platform for music enthusiasts interested in the music business. Already, more than 2,000 have signed up to TomTom’s Breathe Academy. 

Through this partnership with TRACE Naija, a prominent name in the music and entertainment industries, renowned for consistently providing quality entertainment, the brand will connect directly with thousands of creatives across the country. 

Speaking on the partnership, Category Lead (Gum and Candy), Cadbury West Africa, Morolake Emokpaire, noted: “This partnership is both timely and critical, as we push to discover, nurture and showcase music talents. We are passionate about providing the platform, knowledge, connections, and support for young music creatives to thrive. This is essentially what informed our decision to develop the Breathe Academy and establish this partnership with TRACE Naija. The campus tour (Trace in the City) is another major step in strengthening that commitment. We have made adequate plans to ensure engagement across the different campuses is top-notch.”

Each of the universities selected for the tour represent a unique hub of culture, creativity and talent.  With meticulous design and curation, TomTom has shaped its brand to purposefully engage with and cultivate the next generation of music superstars within these dynamic communities.

This year’s campus tour is scheduled to run from October 13 to November 3, 2023,  and would  hold in seven campuses across the country, including: University of Lagos, University of Ibadan, University of Port Harcourt, University of Calabar, University of Uyo, University of Abuja and the Federal University of Technology, Akure.

About Cadbury Nigeria Plc

Cadbury Nigeria Plc (CNP), a publicly quoted company, is the pioneer cocoa beverage manufacturer in Nigeria, offering some of the most loved brands in the country. Cadbury Nigeria is a 74.99%-owned subsidiary of Mondelēz International, a global snacking powerhouse with an unrivalled portfolio of brands. The remaining 25.01% of shares are held by a diverse group of indigenous, individual, and institutional investors. A front-runner in beverages, confectionery, and gum, Cadbury Nigeria’s quality products—Bournvita, Hot Chocolate 3-in-1, TomTom, Buttermint, and Clorets—are market leaders in their respective consumer segments. For more information, visit www.cadburynigeria.com or www.mondelezinternational.com/About/Nigeria.

About TomTom

TomTom, the number-one Nigerian menthol candy brand with two variants: TomTom Classic and TomTom Freshlime is a product of Cadbury Nigeria PLC. In 2021, TomTom launched a campaign called ‘Breathe For It’ with its social mission of discovering, nurturing and showcasing young creatives. In the process to drive more connections with its target audience, the Breathe Academy – an online learning platform was created.  Officially launched on July 4, 2023,  the platform offers unparalleled value to young music creators poised to become the go-to resource for anybody wishing to make their mark in the music industry.

The platform has 3 categories, 12 modules and 33 topics. Currently, more than 2,000 young creatives have signed up on the platform. To learn more about Breathe Academy, you can visit www.breathewithtomtom.com/academy

Lagos, 9th October 2023 – Since it was first introduced to the world over 50 years ago, the Trefoil has lived a thousand lifetimes, trading feet with everyone, from athletes to cultural pioneers. Marking the arrival of a new era for the brand. In 2023, adidas Originals pays homage to those that have continued to transport its iconic signifier – the Trefoil – to the forefront of culture, with a new global brand platform: “We Gave the World an Original. You Gave Us a Thousand Back.”

From sport to skate, music, and fashion, Originals have always stood the test of time. Celebrating this
enduring story, the Trefoil returns with a new chapter, headlined by three films shot by three creative
pioneers, and a selection of stills arranged in triptychs, each focusing on three timeless ‘characters’ from
the storied Three Stripes archive – the Superstar, the Gazelle, and the Samba. With each film and set of
images spotlighting a different silhouette, the narratives of the Trefoil’s history are interwoven with the
ways in which these iconic styles, born in sport, have been embraced, reinterpreted, and absorbed into
culture – time and time again.

First up, the celebrated director and founder of LoveSong production studio, Daniel Wolfe, lends his creative eye to the Superstar, as well as acting as a mentor for the other emerging directors in the series. Built for basketball, but adopted by Hip Hop, the classic leather Superstar changed the game the moment it stepped off the court and now its premium construction and timeless silhouette make it a ubiquitous icon. Wolfe’s film charts this journey from court icon to cultural powerhouse, including a cameo from famed Hip-Hop group RUN DMC who shook the world wearing the Shell Toe.

Next, racing from podiums to skate parks around the world, though the Gazelle started as a trainer, its
lightweight classic suede upper and gum sole have become symbolic of those who are willing to veer off track in the pursuit of innovation. The self-taught moving image maker, Will Dohrn, tells the story of the iconic silhouette through the lens of a young protagonist who moves across eras – dressed in archival adidas apparel, true to the timeline – meeting pro-skate duo Mike Arnold and Miles Silvas along the way.

Rounding out the trio is the Samba. First making headlines in soccer, the shoe’s low-profile silhouette and
gum sole have since become synonymous with subverting trends across the globe. The celebrated visual
artist, Justyna Obasi, captures the mythical tale of the Samba’s travels across time and space, beginning
with the fluid footwork of young soccer players and ending in the many cultural scenes that have made then shoe their own.

Each film is accompanied by a set of triptych stills shot by Chadwick Tyler, with some sets featuring
partners, collaborators, and friends of the brand that have helped to tell the story of the Trefoil the world
over including: Zinedine Zidane, David Beckham, Jenna Ortega, Pusha T, Stormzy to name a few.

Three Stripes. Three signature icons. Three films. A thousand Originals.
The latest adidas Originals brand campaign is a collection of timeless stories; retold for tomorrow. Shop
the collection online and in stores.

Link to Superstar film: https://www.youtube.com/watch?v=rppnBbcdvsY&t=1s
Link to Gazelle film: https://www.youtube.com/watch?v=xsEBKATzLGw&t=6s
Link to Samba film: https://www.youtube.com/watch?v=uFd7bQD6A5U
Follow the conversation on Instagram @adidasOriginals using the hashtag #WeGaveTheWorldAnOriginal

Many of today’s smartphones are now capable of professional grade photography, a far cry from the first generation of phones which were designed entirely as communications devices. In the early days of mobile phone technology, brands like Nokia were quickly developing devices that could do more than just phone calls. After the addition of SMS texting, features such as video games, support for mp3 audio playback, predictive text support and more became important features. These features soon became key points of product differentiation in the industry, and it wasn’t long before camera technology was integrated as a new feature.

Users soon discovered however that the image quality offered on a mobile phone was far behind the quality found on professional cameras. In 2005, users could expect to be treated to a rear camera with a 1.3-megapixel sensor, plus a basic LED flash that could produce photos of 1MP quality. To most users this was more of a novelty, than a go-to feature. The OS offered virtually no photography settings (other than flash on, or off) and of course, no video support at all.

Today, 4K video recording at 30fps and 60fps is a feature found on the rear cameras of most flagship smartphones. However, outside of high-end and flagship devices, it is seldom found as an option for younger users who prefer front camera photography. With the launch of ZERO 30 5G, Infinix has proven that it is possible to make front camera Ultra HD video a reality on a mid-tier device, but why is this important, and what advantages can it bring to users around the world?

4K video and the demands of young photographic maestros

The road to Ultra HD video recording may not have been an easy one, but today, the problem for many users is that genuine Ultra HD photography has until now at least been reserved for high-end, flagship devices that command top-tier prices. This is particularly true of the front camera, which on most more affordable, mid-tier smartphones remain limited to Full HD video recording.

It’s easy to understand why young people today are demanding Ultra HD video capability on their smartphones. 4K video looks better. Video content shot in 4K resolution captures far more detail thanks to the massive number of pixels involved. 4K means having 3840 pixels horizontally and 2160 pixels vertically. Multiply these values and you get 8,294,400 pixels, or approx 8.3 million pixels, or 8.3 megapixels. That’s a lot of pixels! This is way more than 1080p for example which equates to little over 2 million pixels.

Video quality isn’t just about pixels, a frame rate of 60fps also ensures greater clarity, even when the action ramps up, eliminating blur and stutter. We can also see that the technology industry in general agrees. The vast majority of today’s 4K/Ultra HD TVs operate at 60fps, this is because the TV and entertainment industry regard 60fps to be the ideal frame rate for a smooth, crisp viewing experience. If we look at PC and console gaming, again 60fps is considered the ideal frame rate for smooth gameplay.

Welcome to the next generation of vlogging

As discussed, Infinix ZERO 30 5G puts you in the lead role with a front-facing 50MP camera capable of shooting Ultra High Definition 4K video at a stunning 60 frames-per-second. The primary motivation behind these innovations is to give users the chance to evolve beyond selfies and become the next-generation of avid video bloggers, or vloggers.

As well as giving the users the ability to capture every moment of life in incredible detail and clarity, young cinematic maestros can also take advantage of several unique video shooting modes that place them in the director’s chair. Engage Movie Filter mode to create 2.35:1 ratio video content for a more authentic cinematic look, or use Dual View to capture the action from both sides of the camera with simultaneous front and rear video recording. Dual Micro-slit Flash allows you to film the moment in all light conditions. PDAF (Phase Detection AutoFocus) ensures sharp, stunning high-quality content every time whether you’re taking a selfie or recording a video.

Let’s not forget too that Infinix ZERO 30 5G boasts a 108MP rear camera that delivers stunningly sharp, crisp photos in low light thanks to a 1/1.67” sensor and a glass lens that captures 10% more light than standard lenses.  It combines OIS and EIS technologies to ensure stable image capture for both photography and video. Triple lossless zoom allows users to enjoy incredible detail from a distance, while a 120° wide lens helps users capture the world as they see it. Did we also mention that the ZERO 30 5G rear camera also supports 4K/60fps video recording?

The media reacts to ZERO 30 5G

After testing the new Infinix ZERO 30 5G reviewers at TechSpurt had this to say:”Vloggers will be delighted because you can actually record 4K Ultra HD footage with the selfie camera at 60 frames per second which is pretty rare outside of more expensive Flagship phones.”

“What it truly thrives at is camera performance, the ability to record 4K 60FPS selfie video which is something you barely see on Flagship devices let alone mid-range devices. There’s an ultra steady video mode option when recording with the selfie cam which is awesome for those action vloggers .” Said TechNick, a renowned technology influencer on Youtube. 

The future looks more vibrant in 4K

From the modest beginnings of smartphone cameras to the present day, where capturing life’s moments in stunning 4K resolution is a reality, Infinix has embarked on a journey to push the boundaries of what’s possible, and elevate the user experience to new heights. This transformative journey not only revolutionizes the way we communicate and create content, but also ensures that our cherished memories remain vibrant and vivid.

Former Big Brother Naija housemates, Bella Okagbue and Tacha Akide, and Guinness World Record holder, Hilda Baci, have been named winners at the Pulse Influencer Awards 2023. 

The Tivoli Garden in Ikoyi, Lagos played host to the influencer industry for the event on Saturday, October 7, 2023, with the theme of The Golden Era — Bold & Elegant on full display. 

Bella was one of the night’s biggest winners, as she was awarded the Lifestyle Influencer of the Year and Fashion Influencer of the Year. The only other nominee to win in two categories was content creator, Joy Esiet Ayomide, aka Khloe’s Gram, who won for Business Influencer of the Year and TikTok Influencer of the Year. Tacha copped the Instagram Influencer of the Year award, and it came as no surprise to see Hilda Baci win the Food Influencer of the Year award, months after she broke the world record for the longest time spent cooking. 

Below is the full list of winners. 

1. Arts/Photography Influencer of the Year — Okusaga Adeoluwa (@sagadeolu) 2. Lifestyle Influencer of the Year — Bella Okagbue (@bellaokagbue) 3. Business Influencer of the Year — Joy Esiet Ayomide (@khloes_gram) 4. Comedy Influencer of the Year — Folagade Banks (@folagade Banks) 5. Dance Influencer of the Year — Jerry Chuks (@softmadeit) 

6. Facebook Influencer of the Year — Maria Ude Nwachi 

7. Fashion Influencer of the Year — Bella Okagbue (@bellaokagbue) 8. Food Influencer of the Year — Hilda Baci (@hildabaci) 

9. Instagram Influencer of the Year — Tacha Akide (symply_tacha) 10.LinkedIn Influencer of the Year — Femi Coker

11.Media/Blogger Influencer of the Year — Dr Chinonso Egemba (@aproko_doctor) 

12.Most Influential Actor/Actress of the Year — Bimbo Ademoye (@bimboademoye) 

13.Music Influencer of the Year — Michael ‘Don Jazzy’ Collins (@donjazzy) 14.Podcast Influencer of the Year — I Said What I Said (@isaidwhatisaidpod) 15.Sports Influencer of the Year — Joshua Ubeku (Beks FCB) 

16.Tech Influencer of the Year — Oscar Frank (@oscar franky) 

17.TikTok Influencer of the Year — Joy Esiet Ayomide (@khloes_gram) 18.Twitter Influencer of the Year — Ogbeni Dipo (@OgbeniDipo) 19.YouTube Influencer of the Year — KieKieTV 

20.Best Dressed Female — Bola Montana (bola_montana) 

21.Best Dressed Male — Denrele (@denrele_edun) 

The Pulse Influencer Awards is dedicated to celebrating influencers’ digital creativity, innovation, and community-building efforts. The October 7 event was held simultaneously in all Pulse Africa markets in Nigeria, Ghana, Kenya, Senegal, Uganda, and Côte d’Ivoire. 

Now in its third year, the awards not only surpassed previous outings in audience engagement — over 2.73 million votes recorded — but also in notable attendance as more than one thousand influencers, celebrities and media industry leaders showed up to the ceremonies. 

Pulse looks forward to a bigger success with the Pulse Influencer Awards in the coming years.

On Saturday, September 23, Young Incredible emerged as the overall winner of BudxUncovered Nigeria, with an overwhelming share of audience votes, at the Grand Finale in Harbour Point, Victoria Island, Lagos. The creative rapper with a quick flow enthralled and excited the crowd from the moment he stepped on stage, and he will now get to perform on a global stage in Las Vegas, U.S.A.

Young Incredible (Calabar), came out on top, ahead of the other winners of the Regional Stages – Calian (PH), Smart Asante (Enugu), Dreay Picasso (Asaba), Niieedo (Uyo) and Dammy Kush (Lagos) – concluding Budweiser’s six-week nationwide search to find Nigeria’s next music superstar.

From August 12 till September 23, the BudxUncovered Stages caught the eye of fans across the country with the talents expressing their delight and awe at the opportunity.

“Budweiser, thank you so much, I’m grateful for this opportunity,” said Young Incredible. “This is one thing that nobody, no brand, no product has ever done for artists like this. See that ‘B’ in Budweiser, to me, that ‘B’ means The Best.”

“I don’t even know how to explain it,’ said Smart Asante. “Thanks so much Budweiser.”

“This is like my first performance ever,” said Dreay Picasso. “After the first song, there was this loud cheer from the crowd, and I was like ‘yeah, this is it.”

“Shout-out to Budweiser,” said Niieedo. ‘It’s one of those rare privileges they give to people.”

There were also eye-catching performances from artists like Teni, BNXN, and Kola Boy, plus appearances from renowned personalities like Ebuka Obi-Uchendu, and Jimmie Akinsola.

The campaign launched in July, and hundreds of potential contestants submitted audition demos in a bid to be the next music superstar in Nigeria. 36 contestants were selected to perform on six Regional Stages in Port Harcourt, Enugu, Asaba, Uyo, Calabar and Lagos, before the Grand Finale in Lagos.

Follow Budweiser on Instagram @budweisernigeria, Twitter @BudweiserNG, and Facebook @BudweiserNigeria to stay up-to-date and get information about BudxUncovered and much more.

Launched in 2014, Lagos Cocktail  Week, Lagos Cocktail Week was founded with the aim of highlighting the pinnacle of Nigeria’s cocktail culture. Its overarching objective is to solidify the recognition of the cocktail industry as a vital component of the Nigerian beverage sector. This event can be aptly characterized as a convergence of cocktail enthusiasts, providing a platform for both beverage brands and devotees of exceptional cocktails and mocktails to explore a diverse range of flavors.

The festivities began with Africa’s premier Bartender Competition, featuring bartenders from acclaimed Nigerian venues competing in diverse challenges to display their individual style, creativity, and panache. Following this, the event continued with lively semifinals at Wheatbaker Hotel in Ikoyi, where top mixologists went head-to-head. The ultimate showdown will take place at the bustling Cocktail Village, culminating in the grand finals on October 20th at the prestigious Balmoral Event Centre.

Discussing the ninth edition in detail, Lara Rawa,the Founder of Lagos Cocktail Week, mentioned that the theme for this year’s event is “Sip, Savor and Celebrate.”

Lara Rawa explained that the theme “Sip, Savor and Celebrate” was chosen for this year’s Lagos Cocktail Week to encapsulate the essence of the event. She emphasized that it’s about indulging in the rich flavors of cocktails, savoring the experience, and ultimately celebrating the art of mixology and the vibrant cocktail culture in Lagos. 

This theme aims to create a memorable and enjoyable atmosphere for attendees, encouraging them to fully immerse themselves in the world of cocktails and appreciate the craftsmanship behind them. The distinguished Cocktail Village, a unique highlight of the event, is scheduled for October 19th-20th at the Balmoral Convention Center.

Highlighted Features:

• Complimentary Cocktail Sampling
• Live Entertainment and Music
• Interactive Games and Challenges
• Thrilling Grand Finale Bar Battle Competition

Discounted Cocktails at partner bars and Restaurants from the October 13th – October 20th, 2023

Secure your place at this epic celebration of flavor, music, and competition. Visit www.lagoscocktail.com  where you can also buy the #CocktailVillage wristband for full access to the LCW or connect with us on social media on twitter and instagram  for event updates and ticketing details.

For  Inquiries and Press Passes, Contact: Email: admin@lagoscocktail.com/press@lagoscocktail.com Phone Number: 0903 970 2993

Join us for a week of unforgettable experiences at Lagos Cocktail Week 2023. Elevate your evenings, savor exceptional cocktails, and celebrate the art of mixology in style.

Lagos Cocktail Week is Proudly sponsored by : Sterling Bank,  Absolut Vodka, Ballantine Whiskey,Chivas Regal, Olmeca, Tequila,Beefeater Gin , Johnnie-Walker Gordon’s Gin. Captain Morgan ,Smirnoff Vodka Bombay Sapphaire ,D’usse, Cognac Nestle Water , Flirt Vodka,  Jack Daniels, Famous Grouse, Fayrouz, Desperadoes Star Radler and Supported By Lagos State Ministry of Tourism, Arts & Cultural,  Eventi Cocktails,Balmoral Events, Events Design Studio & Events Racks.

Media Partners: TVC, Max FM, BellaNaija, Silverbird TV,Ziva NG, The Will Downtown,Pulse NG, Zikoko Mag, Media Room Hub, ThisDayStyle, Leading Ladies Africa, Exquisite Magazine & Lagos City Info.

University of Cruise is a sitcom that centers around the lives, passions and adventures of 7 student friends. The sitcom is created, and executive produced by marketing and communications expert Ifeoma ‘Oma Areh and directed by Adeoluwa Owu.

Episode one revolves around freshers, who just got newly admitted at St Cruz University. It shows the excitement and naivety amongst them as they experience a brand-new life of freedom and passion.

Florence Ejiro a fresher, played by Amanda Dara is a lively, young and carefree girl ready to enjoy her new found freedom when she meets her own posse of diverse, colourful friends.

This episode features Nollywood superstar Mercy Johnson -Okojie who plays the over protective mom to Florence Ejiro and music star Ric Hassani who is the voice behind the official soundtrack ‘Uni girl.’

Starring Amanda Dara, Nancy Ameh, Esther Agunbiade, Scott Obilor, Vine Olugu, Chisom Onwuegbuzia, and Solomon Mike.

The series is produced by WildFlower Productions/ WildPepper Studios in partnership with Continued entertainment with associate producers Dr. Raluchukwu Onubogu and Dr. Sarah Inya Lawal of Ascend Studios.

Episode one premieres this Saturday, October 7, 2023 on Rok TV on DSTV/ROK TV.
Don’t miss out!

Watch official trailer here:

Growing up, adults gave us false hope about perks that come with being older. From finally getting two pieces of meat on your plate of food to wearing what you really want and staying out late without too much shalaye, were they really telling the truth or did adulthood just decide to plan a coup on all of us? 

From what I’ve seen, navigating life as a grownup can be pretty complex. A lot of us are working jobs we don’t particularly like, or paying bills we are not even convinced we should be paying. Emphasis on the bills because that’s your number one opp as an adult…billings! It’s always a struggle trying to navigate the ones that pop out of the blue, such as units on your electricity meter that got exhausted, teeth filling that came as an emergency after a scheduled checkup with the dentist, or data exhaustion. Can we get an actual break? 

Don’t get me wrong, adulthood can be exciting, but the cost of this excitement choke! For real, I always wonder if finance and fun can co-exist. One day, you’re with your friends on a night out, eating really good food or vibing to Asake, and the next morning you’re receiving debit alerts that make you question your life choices. Worst of all is going through these without a support system like friends, family, or even a sugar daddy, I’m joking o. Luckily for me, I found a true buddy. A digital bank that comes through and keeps me in check when adulthood feels like the ghetto. gomoney is that bank.

With my gomoney app, I budget properly by categorizing my bills, save like a pro and track the life out of my expenses. Because let’s face it, life is full of surprises, and I don’t like surprises that leave me broke or affect my mental health. To avoid them, I create a realistic list of what I want versus what I need, and I have a certain amount of my salary that goes into my savings every month. To avoid SAPA overall, I also track expenses at the end of every week to make sure I’m not living my best life carelessly with an account that ends up red. That won’t look good at all. 

Basically, living and spending intentionally while you flex as a young adult is key. You need some form of structure that holds you accountable with funds, and my accountability partner is the gomoney app.  So, as you handle the complexities of being an adult, make smart choices and remember, we gather dey! There are a million of us walking this path, and together, we can make adulthood fun.

Lights, cameras, and pulsating beats took centre stage yesterday at the exclusive premiere of  SHE Must Be Obeyed at the iconic Filmhouse IMAX in Lagos. This electrifying event brought together a constellation of stars and industry icons, transforming the night into a dazzling celebration of music, nollywood and style.

The night of September 27, 2023, saw the Nigerian entertainment stars converging at Filmhouse IMAX to revel in the world of SHE Must Be Obeyed’ a 5-part mini-series that pulls back the curtain on the intense world of female Afrobeats stars. These leading ladies battle it out in a cutthroat industry, revealing the hidden intrigues that keep them at the top of their game.

In attendance were the crème de la crème of the industry, including the radiant Toyin Abraham, the indomitable Mo Abudu, the dynamic Iyabo Ojo, the charismatic Dakore Egbuson-Akande, the incomparable Femi Adebayo, the magnetic JJ Skillz, and the stellar cast of the series, including Funke Akindele, Nancy Isime, Abdulateef Adedimeji, Akah Anani, Veeiye, Waje, Patience Ozokwo, Rachael Okonkwo, and Mike Ezuronye. Each one brought their unique brand of stardom to the event, elevating the night to extraordinary heights.

SHE Must Be Obeyed promises an adrenaline-fueled joyride through the twists and turns of the music industry, exposing the fiercely competitive spirit that propels these remarkable women to stardom. It’s a tale of ambition, power plays, and the undeniable allure of the limelight.

The red carpet transformed into a runway of high fashion and bold statements, as the stars showcased their sartorial elegance. Dazzling gowns, suave suits, and avant-garde ensembles ruled the night, leaving an indelible mark on fashionistas and trendsetters everywhere.

This premiere marks a groundbreaking moment in Nigerian television, a glimpse into a realm where music and ambition collide, promising audiences an unforgettably thrilling experience.

All episodes of SHE Must Be Obeyed are now available on Prime Video 

… in partnership with NTDC; Lagos State Ministry of Tourism, Arts & Culture; Bank of Industry; BUA Foods; Flour Mills Nigeria; and others 

3 BY 4 Gourmet has announced the Street Food Celebration event to push Nigerian cuisine as the next frontier. The food subsidiary under 3X4 Foods, a renowned food brand specialising in authentic African food, culture, and experiences, has announced its plan to host an exclusive event to celebrate Nigeria’s culture, history, and people through street food. 

The “Street Food Celebration” event is scheduled for October 1, 2023, at the Tafawa Balewa Square, Lagos Island. The event will offer guests a unique opportunity to celebrate the nation through an evening of celebration, cultural entertainment, and delicious gourmet street food. The event will highlight the evolution and globalisation of Nigerian food and promote the new wave of African Food concepts that are taking the world by storm.

Banke Makinde, the founder of 3X4 Foods and event organiser, described how her love of Nigeria and its cuisine propelled her to spearhead an effort to push its globalisation. She said, “I want to export our rich African culture through food. Lagos is a melting pot of cultures, and our street food is a reflects that diversity. I’m spearheading this effort to push its globalization because I want the world to experience the deliciousness and uniqueness of Nigerian cuisine. The Street Food Celebration is a wholesome way to share our culture and heritage with others, and to build bridges between different communities”.

The invite-only event is expected to host over 500 stakeholders in the food ecosystem, including chefs, restauranteurs, food critics and writers, FMCG brands, influencers, and regulators. It will also have members of the general public in attendance for a night of networking, cultural exploration, and sampling of Nigeria’s best street food cuisine.

The event is sponsored by key organisations in the industry and beyond, including Nigerian Tourism Development Corporation (NTDC), Lagos State Ministry of Tourism, Arts & Culture, Bank of Industry, BUA Foods, Flour Mills Nigeria, among others.

To consolidate its efforts to push local appreciation and globalisation of Nigerian culture, the event will also feature various forms of cultural entertainment and art to showcase the rich heritage of Nigeria and Africa. This will include an exciting performance from a dance troupe and a showcase curated art from talented local artists.

Through this upcoming event, 3X4 Foods showcases its commitment to promoting the diversity and richness of African cuisine, whilst connecting industry players and key stakeholders. The Lagos Street Food Celebration by 3X4 Foods, the first of many, promises an unforgettable evening spotlighting the best of Africa’s food, entertainment, culture, and people.

Ayo Benson, also known as Ayo Benzi, has emerged as the winner of the 2023 edition of Goldberg Lager Beer’s Music Competition, Ariya Omoluabi. The announcement was made by the show’s host, Kunle Remi, on Sunday, September 24th, 2023. Ayo Benzi, known for his expertise in Yoruba HipHop, secured the top position, while Abosede, another talented Yoruba HipHop artist, and Lion Fuji, skilled in Fuji music, secured the 2nd and 3rd positions, respectively.

As the winner, Ayo Benzi received a cash prize of N10 million, a N15 million album recording deal with some of Nigeria’s best producers, a N15 million music distribution deal, and a five million naira video production deal. Abosede and Lion Fuji received N3 million and N2 million, respectively.

“This year’s competition has been quite interesting. We saw a competitive show this year, and I am proud of them all,” said Kunle Aroyehun, Senior Brand Manager, Goldberg.

He continued, “We look forward to nurturing talented Omoluabis every year. There are hardworking people out there who deserve to be recognized for their talent and Omoluabi spirit. This way, we preserve our culture and pass it on to the forthcoming generations.”

Recalled, 11 contestants earned their spots on the show through regional auditions held in the major cities of Abeokuta, Akure, Ibadan, and Lagos. However, the overall winner, Ayo Benzi, faced an early elimination during the auditions. Still, he was later granted a wildcard entry by the judges, ultimately increasing the total number of contestants to 12.

After several weeks of showing their grit, honing their craft, and facing evictions, the top three contestants made it to the finale and delivered spellbinding performances that wowed the judges and the audience.

From the beginning of the show, Ayo Benzi, Abosede, and Lion Fuji gave their best and raised their games, making their presence in the final well-deserved.

Ayo Benzi, a pizza clerk from Lagos State, captured the hearts of many with his unique voice and outstanding performances.

The 2023 edition of Ariya Omoluabi, powered by Goldberg Lager Beer, premiered Sunday, August 7, 2023, with the weekly shows covering the auditions, fusions, and evictions.

The distinguished Future Awards Africa, known for honouring the impactful contributions of young Africans, is currently the centre of widespread anticipation as it prepares to disclose this year’s array of impressive nominees. 

Since its inception, the awards have impacted over 2000 youths aged 18 to 31 across the continent, shining a light on those who exhibit exceptional talent and promise in various fields.

The awards ceremony has historically been a landmark event, celebrating young minds who have made significant contributions to their communities and the world at large. This year, the anticipation is more palpable than ever, with the nominee unveiling slated for the 24th of September 2023.

Leading the revelry as hosts for the nominees’ unveiling are the charismatic duo Tayo Faniran, the multitalented Actor and entrepreneur, and the ever-graceful Idia Aisien, an influential figure in the media world. Their vibrant energy is sure to infuse the event with an electrifying atmosphere. The atmosphere is abuzz with hopefuls and supporters speculating and wondering who will make the esteemed list this year

The Future Awards Africa is known for its ability to surprise and inspire; this year promises to be no exception. “The Future Awards has always been a monumental and memorable experience, and this year, we hope to celebrate, once again, the young talents who are rewriting Africa’s story by providing a platform for them to shine and inspire others. As we all sit on the edge of our seats, pondering the million-dollar question, “Who will be the next Future Awards Africa’s 2023 Nominees?” we continue to uphold the spirit of innovation and transformation that defines our continent.” said the hosts.

While we excitedly anticipate the unveiling of these extraordinary individuals who symbolise the hope and future of Africa, we must maintain sight of the fundamental message and purpose of the event: to challenge the status quo and inspire unparalleled excellence. 

Given the recent upheavals and transformative changes occurring within Africa’s landscape, it’s crucial to commend the young African pioneers who have relentlessly propelled the continent forward through their noteworthy contributions across various domains. Much of the progress witnessed in Africa is attributed to these dynamic young minds, the architects of evolving narratives and the catalysts of meaningful change. We must recognize not only these young leaders but also the significant impact of their work, as they have demonstrated that they are not just future leaders but also today’s living legends.

As the date for the nominee unveiling draws nearer, the suspense and excitement are reaching a fever pitch, promising an unforgettable experience filled with surprise, inspiration, and celebration.

This year’s nominees’ unveiling is made possible through the generous support of Maggi, Stability and sustenance and  The Future Project.

Stay tuned for an unforgettable evening of inspiration, celebration, and the honouring of Africa’s brightest stars on Youtube @TheFutureProject IG @mtvbasewest @tfaafrica on the 24th of september, 2023
For further information on TFAA 2023, including details about the Jury and the IAC, and award ceremony, please visit https://awards.thefutureafrica.com/   or connect with the organisers through our social media platforms or email at info@thefutureafrica.com.

Ralph Lauren Fragrances, the epitome of timeless luxury and style, continues to redefine the world of perfumery with the launch of its latest creation, The NEW Polo Oud Eau de Parfum. Building upon the legacy of Ralph Lauren Fashion since 1967 and the creation of the 1^st fragrance, the iconic Polo Classic introduced in 1978, The New Polo Oud embodies the essence of sophistication and mystery, crafting an olfactory experience that is both opulent and distinctive. 

The NEW Polo Oud Eau de Parfum invites you to immerse yourself in a journey of intrigue and allure. Polo OUD combines the depth and richness of rose with the freshness of orange flower to reveal this precious oud with elegant nuance and texture.

At the heart of Polo Oud’s creation lies the collaborative brilliance of two renowned master perfumers: Carlos Benaim, the creator of Polo Blue and Polo Deep Blue Parfum, and Pascal Gaurin, the visionary behind Eternity for Men Eau de Parfum by Calvin Klein. Their combined expertise has resulted in a fragrance that transcends boundaries and resonates with connoisseurs of luxury worldwide.

The NEW Polo Oud’s captivating journey unfolds with its distinct composition of notes:

TOP NOTES: Pink Pepper Oil, Clary Sage Absolute 

HEART NOTES: Cinnamon Oil, Orange Flower Absolute, Rose Absolute Heart

BASE NOTES: Patchouli Oil, Guaiac Wood Oil, Vetiver Oil, Oud Wood Oil, Incense Resinoid

This harmonious blend dances upon the skin, creating an entrancing trail that lingers long after the initial encounter. The top notes exude an invigorating aura, while the heart notes infuse warmth and elegance. Finally, the base notes leave an intoxicating and sensual signature, a testament to the depth of The NEW Polo Oud’s character.

A New Chapter in the World of Polo Family

The launch of The NEW Polo Oud Eau de Parfum signifies not only an extension of the World of Polo Family, but also an entry into new horizons. This fragrance establishes a prominent presence within niche markets, solidifying Ralph Lauren Fragrances’ credibility within the realm of luxurious perfumery. 

As a testament to its global reach and resonance, The Polo Family welcomes its First-ever African as Face of The World of Polo Franchise, the distinguished Nigerian singer-songwriter, CKAY. His association with The NEW Polo Oud reflects the brand’s commitment to diversity and representation, bridging cultures through the universal language of fragrance. For CKAY, POLO OUD is “PURELY LUXURY, a ROBUST BLEND OF SENSUAL OUD OIL, MYSTERIOUS, RICH, AND INTOXICATING.”

The sleek, 125ml bottle is a symbol of understated elegance, adorned with subtle detailing that reflects the spirit of Polo. The packaging captures the essence of the fragrance, with its cool gold-toned cap ​accentuating the dark bottle, and its dark emerald glass bottle inviting you to embrace the captivating world of Polo Oud. The NEW Polo Oud Eau de Parfum will be available at select retailers starting end of September 2023 at €109. ABOUT RALPH LAUREN FRAGRANCES
In 1978, Ralph Lauren expanded his lifestyle brand to encompass the world of fragrance, launching Lauren for women and Polo for men. For more than 40 years since, Ralph Lauren Fragrances has developed best-selling fragrances that express a distinct personality and luxury lifestyle in line with the Ralph Lauren tradition. Today, the brand’s portfolio spans Ralph Lauren and Polo fragrances, including Ralph Lauren Romance, Ralph’s Club, World of Polo family with Polo Blue, Polo Red and Polo EDT.

Instagram: @RalphLaurenFragrances Facebook: @RalphLaurenFragrances Twitter: @RL_Fragrances

Hashtags: #RALPHLAURENFRAGRANCES, #POLOOUD 

For further information, please contact:

Caroline Sisombat I caroline.sisombat@loreal.com

Camille Perencin I Camille.perencin@loreal.com

On Sunday, September 3, aspiring music talent, Niieedo, emerged the latest BudxUncovered winner at Pyramid Lounge, as Budweiser continues its search for the next big thing in Nigerian music. He beat out other upcoming acts like Apete, Derry Black, Lixlaw, Lord Dami and Marshall Muze, and became the fourth winner overall from the Regional Stages. He will advance to the Grand Finale in Lagos on September 23. Following his announcement, Teni Makanaki shut down the show with an unforgettable performance, and even gifted a fan ₦1million, capping the night in style.

The Uyo event came a week after the Regional Stage in Asaba, Delta was lit up by BNXN FKA Buju, at D’Echo Exclusive. BNXN’s performance thrilled the audience on a night when aspiring superstar Dreay Picasso came out on top against five others — Ayomide Ade, Santorini, Spectre, Yoyo Ovi, and Zaya — and noted his win was the ‘perfect birthday gift’. He’ll face off against Niieedo and the winners from Enugu (Smart Asante) & Port Harcourt (Calian) in the Grand Finale.

Smart Asante from the Enugu Regionals should provide stiff competition for the others, as his performance got everyone in the venue off their feet, screaming his name and singing along to his music. Meanwhile, Calian showed off his vocal range in Port Harcourt to the enjoyment of the crowd, and the Grand Finale is shaping up to be a showstopper – even with two Regional Stages in Calabar and Lagos yet to happen.

BudxUncovered is the platform launched by international beer brand, Budweiser, aimed at giving Nigeria upcoming talent a Stage to showcase their talent, and a chance to perform live in Las Vegas, USA. Thousands of aspiring Nigerian musicians participated but only 36 will be shortlisted for the Regional Stages, from where six will be decided for the Grand Finale, and one will emerge to take the Global Stage in Vegas.

The Budweiser BudxUncovered campaign launched in July, calling Nigerian upcoming talent to take the Stage but entries have now closed as the Regional Stages reaches its conclusion.

Follow Budweiser on Instagram, Twitter, and Facebook to stay up-to-date and get information about BudxUncovered and much more.