While it would be funny as hell to find out that a famous CEO has been living a double life and dropping it low in music videos as a side hustle, I don’t mean “video vixen” in that sense. I mean a CEO who, alongside their CEO-ey duties, LOVES to appear in videos. If the company makes a video, regardless of what it’s about, that CEO will somehow weasel their way into it.

Like our CEO, for example.

If you’ve been blessed or cursed with such a CEO, here’s how you handle them.

1) Create opportunities for them.

If you’re on the social media team, include videos starring employees on your content calendar so your CEO can be in them. They’re going to make you do it anyway if you don’t, so you might as well be proactive and have it be your idea. Speaking of having it be your idea…

2) “Convince” them to appear in videos.

The thing about video vixen CEOs is that even though their desire is clear to everyone, they still try to act reluctant when the opportunity for a video appearance comes along. So you have to indulge them by “convincing” them to be in. They’ll pretend to be busy or uninterested but will definitely be present the second the camera starts recording.

3) Hype them.

No matter how they do in the video, gag like it’s the best thing you’ve ever seen. Gag harder than African kings did when European slave traders showed them mirrors for the first time. Gag harder than the ancient Egyptian gays did when Queen Cleopatra debuted her sickening bob for the first time. Gag harder than that one okpa seller did when Jesus walked into the temple and whooped her ass for conducting business in the house of God.

4) Support

Watch. Like. Follow. Retweet. Subscribe. Show it to anyone you think would be interested in the video’s subject matter. When you’re done with that, show it to people you know won’t be interested because your CEO wants as many eyes as possible on this video. Their interests be damned.

5) Come to the realisation that you’ve created a fame monster because once you’ve given your video vixen CEO a taste of stardom, they will want more.

Damn.

Here’s the first episode of our CEO’s show, by the way.