Catch our chat with Adekunle Gold here.
-
Tecno to Unveil an Artistic Edition of Its Popular Camon Series With Mr Doodle
Get ready to be dazzled as art comes to life on your smartphone! TECNO will be launching the CAMON 20 Doodle Edition in partnership with Mr Doodle – a mesmerizing blend of cutting-edge technology and captivating Doodle art. With captivating artwork adorning the device, it’s more than just a smartphone; it’s a canvas of creativity and imagination. The CAMON 20 Doodle Edition whispers secrets to the stars above, inviting users to explore a realm of innovation like never before.Prepare to be wowed by the CAMON 20 Doodle Edition’s glowing Doodle art on its back cover. Picture yourself in dimly lit places, where the intricate designs come to life, infusing wonder into your smartphone experience. This unique feature transforms the CAMON 20 into a conversation starter wherever you go!
The CAMON 20 Doodle Edition comes with a classic camera that captures moments with unrivalled clarity. Bid farewell to blurry and shaky videos with the video recording anti-shake feature, ensuring every frame remains steady and focused. Even in challenging lighting conditions, the low-light camera feature delivers impressive results that will leave you awestruck.
Behold a visual delight with blazing-fast performance! The CAMON 20 Doodle Edition embodies the perfect fusion of design and technology. Its sleek and modern aesthetics exude elegance, while the 6.9-inch AMOLED display boasts a smooth 120 Hz refresh rate, delighting media, gaming, and browsing enthusiasts alike. Powered by MediaTek Dimensity 8050 SoC, the CAMON 20 Doodle Edition delivers unparalleled performance with up to 16GB of RAM and 256/512GB of storage. Experience this captivating device—a true work of art that surpasses all expectations, perfectly suited for your modern lifestyle.
Worried about battery life? Fear not! The CAMON 20’s massive 5000mAh battery ensures you conquer your day with ease, even with heavy usage. And when it’s time to recharge, the 45W fast charging gets you back to full power swiftly, keeping you connected and on the go.
Stay tuned for the grand reveal of the TECNO CAMON 20 Doodle Edition, redefining the art of technology. Embark on a journey that blends creativity and innovation in a device designed to impress. Follow TECNO on Facebook, Instagram and Twitter for more details. Prepare to indulge your senses with the ultimate lifestyle companion!
-
Nigerian Idol Season 8 Champion Takes Center Stage At Tecno Store
As the curtains drew to a close on the enthralling Nigerian Idol Season 8, the seasons’s winner, Victory Gbakara and the 1st runner-up Precious Mac’s triumphant visit to the TECNO Store at Ikeja City Mall (ICM) illuminated a profound connection between the brand and the hearts of Nigerians. Beyond being a leading mobile technology company, TECNO has etched an indelible mark in the nation’s soul through strategic sponsorships like Nigerian Idol, where it passionately supports the dreams of young Nigerians.
TECNO’s strategic sponsorship of Nigerian Idol for the third-year running has paved the way for aspiring singers to showcase their talents on a grand stage, embarking on self-discovery and growth. With each season, the show unearths gems like the Season 8 winner, whose extraordinary vocal prowess captivated the nation and rekindled the magic of music in the hearts of millions. By providing a platform that elevates the dreams of young talents, TECNO has become a beacon of empowerment, inspiring young Nigerians to reach for the stars.
Coming from a trailblazing journey that took all by storm, the Nigerian Idol Season 8 winner was welcomed with heartwarming cheers as he stepped into the TECNO Store at Ikeja City. There, he interacted with fans and customers and also presented gifts to customers who bought CAMON 20 and the PHANTOM V FOLD. The exuberant atmosphere was a testament to the indelible mark he left during his time on the show.
Indeed, his soul-stirring performances, magnetic stage presence, and powerful vocal prowess had struck a chord with millions of viewers, who saw his story and journey as a beacon of light in dark times.
During his stint in the Nigerian Idol house, Victory proved to be a force to be reckoned with. His breathtaking renditions of popular hits and soulful originals set the stage on fire week after week, leaving the judges and audience in awe of his talent. He effortlessly conveyed raw emotions with each performance, deeply connecting nationwide viewers.
TECNO’s commitment to engaging with its customers shone through as the Nigerian Idol winner engaged in delightful activities, interacted with fans, signed autographs, and posed for pictures, thus stopping at nothing to provide a sense of camaraderie that transcends business boundaries. TECNO’s dedication to the growth and success of past winners remains unwavering.
L-R, Winner of Nigerian Idol Season 8, Victory Gbakara and Ist Runner-up, Precious Mac receiving their prizes
In the past, the brand has taken winners on exhilarating trips to places like Kenya, providing them with unforgettable experiences. For the latest winner, Victory, TECNO has planned an exciting trip to South Africa, a testament to the brand’s commitment to nurturing talent and broadening horizons.
Additionally, TECNO has always celebrated the accomplishments of its winners through cash gifts and engaging product experiences. The brand’s support doesn’t end with the show’s conclusion but continues as the winners embark on their musical journey. In an ever-evolving world, TECNO’s impact on the lives of young Nigerians goes beyond the realm of mobile technology. Through initiatives like Nigerian Idol, the brand becomes a driving force in shaping dreams and destinies, illuminating a path of limitless possibilities for the future.
With each season, TECNO reaffirms its position as a brand that provides innovative technology and serves as a catalyst for empowering dreams, elevating talents, and touching the hearts of millions of Nigerians. To learn more, follow TECNO on Facebook, Instagram and Twitter.
-
Spreading Smiles and Giving Back: The Charitable Side of LOL: Last One Laughing Naija
LOL: Last One Laughing Naija, the unscripted African Original on Prime Video, is not just a hilarious comedy competition but also a platform for making a positive impact on society. In addition to the fierce battle for laughter supremacy, the show highlights the philanthropic endeavours of its talented cast. Each comedian participating in this six-part series has the opportunity to donate a staggering 40 million NGN to a local charity of their choice. Join us as we delve into the charitable causes supported by the comedians of LOL: Last One Laughing Naija and discover how they are spreading smiles and giving back.
Mr. Funny aka Sabinus – Hearts of Gold Children’s Hospice
Hearts of Gold Children’s Hospice aspires to provide a safe haven filled with love and attention for special children. Mr. Funny’s support for this organization aims to enhance the quality service delivery and care provided to these children in a relaxed and serene environment. By championing this cause, Mr. Funny showcases the importance of creating a nurturing space for children with special needs.
I Go Save – The Irede Foundation
The Irede Foundation focuses on empowering children who live with congenital and/or acquired limb loss. Through his participation in LOL: Last One Laughing Naija, I Go Save aims to make every child amputee a champion who lives a life without the limitations of a missing limb. By supporting this foundation, I Go Save strives to end discrimination against amputees and provide equal opportunities for all.
Dat Warri Girl – The Royal Charity for Widows and Orphans
Dat Warri Girl’s involvement in LOL: Last One Laughing Naija extends beyond comedy as she sheds light on The Royal Charity for Widows and Orphans. Founded by Mrs. Elizabeth Ojuromu Dortie, this organisation collaborates with aligned NGOs, agencies, and the government to meet the needs of widows and their children. Dat Warri Girl’s support aims to uplift and provide for these vulnerable individuals and their families.
Senator – Child Love Advocacy and Protection Initiative
Senator’s comedic timing and satirical insights take on a deeper meaning as he supports the Child Love Advocacy and Protection Initiative (CLAPAI) orphanage. CLAPAI was created as an intervention tool to care for children orphaned by or infected with HIV/AIDS. Senator’s contribution helps provide quality education and care for vulnerable children affected by the scourge of poverty.
Buchi – Optimal Children’s Home
Buchi’s lively performances and witty punchlines extend beyond the stage as he supports Optimal Children’s Home. This establishment serves as a haven for abandoned children, orphans, and the homeless. Buchi’s involvement aims to provide these children with the benefits of a loving home, access to education, clothing, and a chance at a brighter future.
Kie Kie – The Purple Girl Foundation
The Purple Girl Foundation is dedicated to enhancing the education of underprivileged female children in Nigeria. Kie Kie’s support focuses on empowering girls at every level, from primary to tertiary education. By providing opportunities and support, Kie Kie aims to create a positive change in the lives of these girls and their communities.
McAcCapella – The Sickle Cell Foundation
The Sickle Cell Foundation Nigeria is dedicated to proper care and control of sickle cell disorder in the country. Through his participation in LOL: Last One Laughing Naija, McAcCapella aims to evaluate the disorder and raise awareness, ultimately working towards finding possible cures. His support helps alleviate the pain and discomfort associated with sickle cell disorder.
Taaooma – Little Saints Orphanage
Taaooma’s involvement in LOL: Last One Laughing Naija aligns with her commitment to providing opportunities and support for orphans and abused children. Little Saints Orphanage offers rehabilitation, education, and activities to ensure a brighter future for these vulnerable children. Taaooma’s contribution emphasises the importance of investing in education and the holistic well-being of children.
Okey Bakassi – The Pacelli School for the Blind
Okey Bakassi’s support extends to The Pacelli School, Nigeria’s foremost institution for blind and partially sighted children. The school, established in 1962, provides education, facilities, and welfare support to visually impaired students. Okey Bakassi’s involvement helps create an inclusive environment and ensures that visually impaired individuals receive the necessary support to thrive.
Gandoki – The Centre for Destitute Empowerment
Gandoki’s participation in LOL: Last One Laughing Naija aligns with his commitment to empowering disabled children. The Centre for Destitute Empowerment uses education and support to unlock the abilities within every disabled child. Gandoki’s support helps create an inclusive space where disabled individuals can thrive and showcase their unique talents.
LOL: Last One Laughing Naija is not only a laughter-filled entertainment extravaganza but also a platform that highlights the charitable endeavours of its talented comedians. From Hearts of Gold Children’s Hospice to The Centre for Destitute Empowerment, each comedian has chosen a cause close to their heart. Through their participation in this show, they are using their humour and popularity to make a positive impact on society. The smiles they bring on the show are not just for laughs, but also for the lives they touch and the charitable organisations they support. Together, they are spreading smiles, giving back, and creating a brighter future for those in need.
-
Inclusive Fashion Unvieled: Tecno Camon 20 Premier’s “Hidden Figure”, Inspires Change
In a world that thrives on diversity, it is unfortunate that society has imposed standards that marginalize certain individuals. Women, in particular, often bear the brunt of these societal expectations, being judged for their body size or appearance. However, TECNO CAMON 20 Premier’s thought-provoking short film, Hidden Figure, tackles these issues head-on, delivering a timely message that resonates in our polarized times.
This short film, directed by Kayode Kasum, beautifully captures the essence of individuality and the need for acceptance. The film revolves around the character of Iffy, a talented plus-sized fashion design student who faces prejudice, bullying, and self-doubt due to her body size. With determination and resilience, Iffy enters a prestigious fashion competition at House of Lola, challenging conventional beauty standards and redefining what it means to be fashionable.
What sets Hidden Figure apart is the innovative approach taken by the director to shoot the entire film using the TECNO CAMON 20 Premier’s advanced camera capabilities, proving that high-quality content can be created with accessible technology. This groundbreaking collaboration between TECNO and the filmmakers pushes the boundaries of mobile filmmaking, demonstrating that art and creativity are not limited by equipment but rather fueled by passion and talent.
Visually captivating, Hidden Figure features Jessica Orishane, Damilola Adegbite, Victoria ‘Vee” Adeleye, and beyond its visual appeal, it delves into the importance of self-love and acceptance. Iffy’s journey from self-doubt to self-confidence is an inspiring narrative that encourages viewers to embrace their uniqueness and challenge societal expectations. The film’s empowering message catalyses change, urging individuals to celebrate their bodies and reject the harmful notion that beauty should conform to narrow standards.
Hidden Figure is a remarkable collaboration between TECNO CAMON 20 Premier and visionary filmmakers. It sheds light on the marginalised, challenges societal norms, and celebrates the beauty of diversity. It is more than just a short film; it is a call to action. It encourages viewers to join the revolution and foster a more inclusive society. By watching and sharing this powerful short film, we can play a part in dismantling stereotypes, promoting inclusivity, and embracing the beauty within ourselves and others. Watch it here.
-
Are You Passionate About Music? TomTom Has Something for You
With how far the Nigerian music industry has come, there is still so much that can be done to bridge the industry knowledge gap. Young people need a platform where they can access all the information, on a step-by-step journey to achieving their full potential in music.
L-R: Marketing Lead West Africa, Cadbury Nigeria plc, Motsamai Pule; Category Lead, Gum and Candy west Africa, Cadbury Nigeria plc, Morolake Emokpaire; Managing Director, Cadbury Nigeria plc, Yimika Adeboye; and Head, Corporate Communications and Government affairs, Cadbury Nigeria plc, Frederick Mordi; during the official unveiling of Breathe Academy, a TomTom Initiative to discover, nurture and showcase budding music artistes in Lagos, Nigeria.
In recent years, TomTom (made by Cadbury Nigeria Plc) has shown a commitment to providing platforms for young creatives and empowering them to ‘breathe’ for their passions. Through major partnerships with platforms such as Nigerian Idol and major owned initiatives like the ‘Breathe for It’ Summit, the brand is deepening its social mission to discover, nurture and showcase music talents. The brand also created the ‘Breathe For It Verse Challenge’ and has been involved in the MTV Base Cypher amongst other initiatives.
L-R: Marketing Lead West Africa, Cadbury Nigeria plc, Motsamai Pule; Member of the Academy board, David Williams; Former Brand Manager for Gum & Candy Mondelez West Africa, Joan Odafe; Category Lead, Gum and Candy west Africa, Cadbury Nigeria plc, Morolake Emokpaire; Managing Director, Cadbury Nigeria plc, Yimika Adeboye; Head, Corporate Communications and Government affairs, Cadbury Nigeria plc, Frederick Mordi; Entertainment Lawyer, Akinyemi Ayinoluwa, and Host, Consultant and Global Marketing Manager Mavin Records, Femi Aribisala; during the official unveiling of Breathe Academy, a TomTom Initiative to discover, nurture and showcase budding music artistes in Lagos, Nigeria.
True to its mission of nurturing young talents, the brand created an initiative – Breathe for It Summit – to open up the opportunity for young creatives to interact with leading professionals and music executives in the music business. This summit usually throws up issues around the different aspects of the music business such as song writing, music promotion, performance and collaboration, music copyrights, artiste management, and music event management. The most recent summit – the first in 2023 – was held in Jos, Plateau State. More summits would be held in different cities across the country.
The brand has now developed an online learning platform called the Breathe Academy which offers relevant knowledge and trending insights geared towards helping you build a successful career in the entertainment space.
The good news is: you can sign up for free! If you’ve got a passion for music, you don’t want to miss out on this one. The platform is here already. Are you?
Follow @TomTomsweet_ng for updates!
-
Empowering Small Businesses in the Digital Age: Success Stories From Nigeria’s Fintech Landscape
In the bustling streets of Nigeria, small businesses form the backbone of the economy, contributing significantly to job creation and economic growth. However, many of these enterprises face numerous challenges in accessing financial services, hindering their potential for expansion and prosperity. Fortunately, the fintech revolution has swept across the nation, offering innovative solutions that empower these businesses to thrive in the digital age.
For decades, small business owners in Nigeria have struggled to navigate the traditional financial system. Setting up merchant accounts and accepting digital payments has been a cumbersome process for small businesses, further hindering their ability to participate in the digital economy. The absence of a reliable and efficient payment infrastructure has been a significant hurdle for businesses that aspire to reach a broader customer base.
Enter the fintech revolution, a transformative force reshaping Nigeria’s financial landscape. Fintech companies have seized the opportunity to address the needs of small businesses by offering tailored solutions that bypass traditional obstacles.
Furthermore, mobile banking apps and digital wallets have become instrumental tools for small business owners. These platforms provide easy access to financial services, empowering entrepreneurs to manage transactions, monitor cash flow, and make seamless digital payments. The convenience and efficiency of fintech tools have fostered a sense of financial inclusion and empowerment within Nigeria’s small business community.
The transformative power of fintech solutions can best be understood through the remarkable success stories of small business owners across Nigeria. One such inspiring tale is that of Kemi, a fashion entrepreneur based in Lagos. Faced with the challenge of expanding her business and reaching a broader audience, Kemi discovered a fintech platform that simplified the process of setting up an online store.
Traditionally, establishing an online presence and selling products online required significant technical expertise and financial resources. Kemi, like many other small business owners, found it challenging to navigate the complexities of website development, payment integration, and online marketing. However, with the emergence of user-friendly fintech platforms like WayaGram, the process became accessible to entrepreneurs with limited technical knowledge.
Similarly, Musa, a street food vendor in Abuja, faced challenges in accepting digital payments from customers. With the help of the mobile payment feature that WayaGram offers, Olu revolutionized his business, offering cashless payment options and attracting a new wave of tech-savvy customers. The convenience and safety of digital transactions have propelled Musa’s business to new heights, solidifying his place in the modern digital economy.
As Nigeria continues to embrace the digital era, fintech solutions have proven to be instrumental in bridging the gap between small businesses and financial services. The rise of digital lending platforms, mobile banking apps, and digital wallets has empowered entrepreneurs to overcome traditional barriers and seize opportunities for growth.
Through the innovative spirit of fintech, small businesses are unlocking their full potential and contributing to Nigeria’s inclusive prosperity. As we witness the dawn of a new digital age, let us celebrate the success stories of entrepreneurs who have harnessed fintech’s transformative power, fostering economic growth and uplifting communities across the nation.
-
Maximize Your Wins With BetKing’s Free Bet
Picture this scenario: you’re nervous, there are just three games left on your 15-game accumulator, and the potential payout is just shy of N8 million. As your heart pounds with the possibility of ending the day millions richer than you started it, you reflect on how this happened. If you win, a mere N100 will be deducted from your win, but if you lose, it’s essentially a Free bet.
And what’s even better? We know exactly how it felt because we were right there.
To answer one question, the answer is BetKing’s Free bet, and we’ll tell you exactly how that went at the conclusion of this article.
But first off…
Why we picked BetKing
They first came to our attention via the viral JayJay Okocha ad where he danced so delightfully. And when they recently announced partnerships with Broda Shaggi and Tobi Bakre, their two new Brand Ambassadors, we decided to check out their website and products. Naturally, when we discovered the “Free bet” bonus, we just HAD to try that out.
Risk is a big part of life that everyone experiences at some point. Unfortunately, that risk can also come with varying levels of stress. This is why any (legal) situation that reduces risk is always welcome. In this case, we saw the chance to place a bet with a high upside and zero downside and took it.
Trying out Free Bet
With competitive club Football on the back burner for another month, viable online sports betting opportunities have been few and far between. Luckily, we discovered BetKing’s generous freebies and assortment of amazing products.
Using BetKing’s Free bet was simple enough: we visited the BetKing mobile website, created an account and accessed Free bet on our profile page. Luckily, we didn’t have to wait long to test it out. Some days later, we received a text message saying that our account had been credited with a Free bet, verified the info by checking our FreeBet tab, and we were good to go.
Free bet Conditions
Just like with any other promotion, Free bet also has some conditions punters have to meet. Here are some of those conditions:
- While you can enjoy an acca bonus of as much as 225% on Sportsbook and a 40% acca bonus for Virtual bets, you cannot cashout any bets placed with Free bet. The only option is to let the bets you have placed play out.
- There’s a validity period for Free bet. Ensure that you use it within that period so that it doesn’t expire.
- Free bet wallets are not the same as the usual Bet wallet. It’s only when you place a bet with money from Free bet and win that money gets credited to your main wallet.
- If you place a bet with Free bet and win, the value of the Free bet will be deducted from your eventual win. If your bet is unsuccessful, however, nothing gets deducted.
- You can only use the Free bet in one go. For example, if you get N200, you cannot split that into two bets of N100 each. The whole N200 has to be wagered in one go.
And several other conditions. For a full list of conditions that need to be met to enjoy BetKing’s Free bet, visit the Terms and Conditions page.
How our bet went
We eventually lost the bet, but we’ll definitely try again the next time we’re credited with a Free bet. and hopefully, we’ll go a step further and actually win some money this time.
If your bet predictions are usually correct, this is your chance. Sign up with BetKing today and give yourself a real chance at becoming the latest millionaire in town and who knows, you could be their next big winner!
-
Fear Not, Kredi Is Here to Arm You With Money
The problem of bank apps deducting exorbitant fees as “bank charges” is one that’s all too familiar to Nigerians.
Sometime in 2018, when I was an undergraduate, I galloped happily to an ATM to withdraw my last ₦1k. On getting there, I got the most disappointing message a broke man could ever get: “insufficient funds”. My bank had deducted the routine ₦50 back charges, leaving me with ₦950. So I walked back home in disappointment, feeling betrayed by my own bank.
But in 2023, the days of bank charges are a thing of the past, thanks to innovative digital banks offering revolutionary financial experiences. One of the banks leading this charge is Kredi, and they’re committed to simplifying banking for all their customers. What exactly differentiates this digital bank from the banking old guard?
Safety is supreme
The delicate nature of money makes banking a business that is highly dependent on trust. The average Nigerian is skeptical about money; where their money is going and if it’s safe where it is. The advent of digital banking and making bank transfers initially met a lot of resistance from older Nigerians. Safety is probably the biggest fear with keeping money in these banks but Kredi immediately quenches that before the spark is even able to catch fire. You open the Kredi website and you’re immediately ushered in by the promise of safety.
Kredi is also licensed by the Central Bank of Nigeria and insured by the NDIC.
Digital banks today
In the early parts of 2023, the Central Bank of Nigeria’s Naira redesign policy forced many people to adopt a different method of paying for goods and services. While it was by no means an easy period for anyone it highlights the importance of not completely relying on physical cash.
Kredi, in its characteristic customer-first approach, has been actively adjusting its processes to suit the everyday customer. Kredi offers a comprehensive range of banking services, such as savings accounts, investments, and loans, and carefully caters to both individuals and businesses. In recognition of the importance of keeping the customer at the centre of the product, every new feature results in a more convenient banking experience.
What makes Kredi different?
While most banks just help you save, Kredi helps you get richer while saving. The Kredi Savings Plan offers up to 20% interest per annum. Your money makes you money. This is a far cry from the trend with traditional banks. The charges are so many, it will leave you shocked. Now that’s where Kredi pot and Kredi vault come in.
Kredi Vault offers the option to lock away funds and resist the temptation to access those funds prematurely while Kredi Pot caters to specific financial goals. In saving for a goal, you also save faster as you accrue more interest. There’s never been a better win-win situation to exist.Okay, there’s one more win. When you request a Kredi Mastercard, you also get a Kredi Merchandise Package with a custom tote bag, shirt, and pen. The only other time you receive a gift and card on the same day is on your birthday.
With the high-interest rate, freebies, and absolutely no maintenance fees, it feels too good to be true. It’s truly inKREDIble.
Click here to join the Kredi train today
-
Consensys’ “Global Survey on Crypto and Web3” Reveals Support for Underlying Web3 Concepts, And an Opportunity For Broader Education + Nigeria leads the way in knowledge of crypto Globally
- Results reveal that people worldwide are motivated to build and believe they are making valuable contributions online. This evolution indicates a shift in user behavior toward active participation, empowerment, and broader community ownership, characterized by web3.]
- A total of 15,158 individuals, ranging in age from 18 to 65, from 15 countries across the Americas, Europe, Africa, and Asia, including 1000 from Nigeria participated in a first-of-its-kind survey commissioned by Consensys and conducted by the international online research data and analytics technology group YouGov. The survey’s purpose was to gather opinions and measure behaviors on web3, crypto, and the current Internet.
- Among Nigerian survey respondents, 87% believe they should own what they make online, 90% believe they add value to the internet, but only 48% believe they are adequately compensated for that value.
- In alignment with these global trends, Consensys is launching an evolved brand with a core message that redefines the Builder as inclusive of everyone and encourages new perspectives on how the web3 paradigm shift can empower all of us.
Lagos, Nigeria, June 27th, 2023 — Today, leading web3 software technology company, Consensys, unveils a first-of-its-kind global opinion survey on web3 and crypto, conducted online by international online research data and analytics technology group, YouGov. The survey polled a representative sample of 15,158 people aged 18-65 between April 26th and May 18th, 2023 in 15 countries across Africa, the Americas, Asia and Europe, including 1000 from Nigeria. The results offer captivating and unique insights into the Nigerians overall understanding and views of the web3 and crypto ecosystem, beyond other surveys which just consider people’s perceptions around investing in crypto assets. The survey explores topics such as digital ownership, the future of money, data privacy, and the recent news cycle. Results reveal that Nigerians, alongside global counterparts, are motivated to build and believe they are making valuable contributions online. This evolution indicates a shift in user behavior toward active participation, empowerment, and broader community ownership, characterized by web3.
Fieldwork was conducted in 15 countries: Argentina, Brazil, France, Germany, India, Indonesia, Japan, Mexico, Nigeria, South Africa, South Korea, The Philippines, UK, the US, and Vietnam.
From “Users” to “Builders”: A Paradigm Shift
The survey results present a compelling picture characterized by widespread awareness of crypto and a strong desire for ownership, coupled with confidence in a crypto-led future for Nigeria:
- Overwhelming crypto awareness: 99% of Nigerian respondents demonstrated awareness of crypto; and over 70% of Nigerian respondents accurately guessed what a blockchain is, the highest in all the countries surveyed.
- Firm beliefs in crypto’s future: When asked about the main concepts associated with crypto, most of the Nigerian respondents are familiar with the industry expressed beliefs in its potential as the future of money (58%) and the future of digital ownership (48%), surpassing associations with speculation (9%) or scams (6%);
- A desire for more ownership: 90% of Nigerian respondents believe they add value to the internet, while a notable 87% believe they should own the things that they make on the internet. Only 48% of Nigerian respondents believe they are adequately compensated for the value and creativity they add to the internet;
- Concerns around data privacy: 96% of Nigerian respondents said that data privacy is important to them, 88% believe that they should have a share of the profit a company makes from their data, and 95% would like to have more control over their identity on the Internet.
YouGov’s full global report as well as country-level executive summaries are available [HERE].
The results of the survey reveal that globally, we are currently witnessing increasingly mainstream attitudes toward an internet that provides more control over the data we share online, and more equitably shares profits with creators. In this new world, web3 and crypto enable truly scalable peer-to-peer coordination. The Nigerian engaging with crypto and web3, whether developing software, staking crypto-assets, or creating or purchasing an Non-Fungible Token (NFT), is not simply a ‘user’, but rather contributing and building the ecosystem, signaling the “new age of the builder”. In web3, builders have agency and ownership and are rewarded for their contributions to the internet.
Consensys sees this pivot from “user” to “builder,” as fundamental to its purpose, and is focused on supporting a revitalized sense of community and collaboration between builders. In line with this shift in perspective, Consensys reveals its evolved brand identity which encourages people to see themselves and the world differently. Consensys reframes “builder” to be more inclusive artists, community creators, and collectors, and seeks to celebrate everyone participating in web3 as a builder. Further details about Consensys’ brand evolution can be found [HERE].
Joe Lubin, Founder and CEO of Consensys, said, “The survey confirms the emergence of a decentralized trust paradigm that empowers users and communities. The era of the builder aligns with the web3 ethos where everyone can contribute. Consensys aims to be a trusted steward for builders and developers, supporting community empowerment and positive global impact.”
Web3 Awareness: How Nigerians Fare with the Rest of the World
The survey conducted across different regions of the world also highlights interesting contrasts between Nigeria and the rest of the world on various Web3 and crypto-related topics:
- Motivations to own crypto: Nigeria (65%) and Argentina (56%) show the highest motivation to own cryptocurrencies as a means to store value, given the instability of their local currencies;
- Beliefs that they add value to the internet: 67% of respondents in Nigeria strongly believe they add value to the internet, while only 5% of respondents in Japan do;
- NFT ownership: Respondents in Nigeria, South Africa and Vietnam are the most familiar with the concept of an NFT. Among respondents familiar with the concept of NFTs, 76% of respondents in the UK have never owned an NFT, compared to only 24% of respondents in Vietnam;
- Future of Money: 58% of Nigerians, 50% of South Africans, and 44% of Mexicans say the future of money is one of the main concepts they associate with cryptocurrencies, while only 15% of Brits and 17% of Germans said the same;
Nigerians prove to be active builders, embracing Web3 technologies and the space and agency it affords them to thrive in ways that were not possible before, and helping them build the future they want for themselves.
Inspiring the Builder in Everyone with a Global Virtual Hackathon
Everyday, everywhere, people are embracing the power of web3 and crypto to become builders of the new internet. Consensys is announcing the launch of a global virtual hackathon in order to unite builders across the globe and empower them to build solutions for the future. More information regarding the hackathon is available [HERE].
This paradigm shift empowers individuals, placing power back in their hands and enabling them to contribute actively in making the world a better place. In this user-powered and community-centric environment, decentralized trust and finance serve as the foundational layers, allowing for a democratized global decentralized system. This new era of builders represents a shift away from the adversarial and extractive relationship between organizations and customers, toward a more inclusive and equitable model.
Consensys met a few of them to share their unique perspective with the world:
- Yinkore Digital Artist (Nigeria): “As an artist, web 3 has been a game-changer for me. It has allowed me to showcase my art and represent the experiences of black women, and also to build a safe space for them. Through web 3, I have discovered multiple opportunities that support my creative vision and allow me to thrive.“
- Harshit & Nitish – Musician and DJ (India): “Web3 communities understand where an artist is coming from. The music industry has been structured with centralized authorities controlling its growth. Web3 changes this by enabling fans to directly contribute to an artist’s success. Musicians now have the power to create unique experiences and connect with fans directly. The values, determination, and boldness of the people in this community inspire us. We see ourselves in them, trying to make a positive impact and improve lives. That’s what keeps us glued to this new community.”
- Mika Black – AnuuWay (USA): “Web3 removes the boundaries and inspires people to go seek out their tribe and grow together. It allows them to create the world that they want to see. It’s empowering to the world-changers.”
Media Contact:
consensys@redrickpr.com
