Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/bcm/src/dev/www/wp-includes/functions.php on line 6121
music industry | Zikoko!
  • Love Life: My Friends Think I’m A Fool For Dating an Upcoming Musician

    Love Life is a Zikoko weekly series about love, relationships, situationships, entanglements and everything in between.

    What’s your earliest memory of each other?

    Tobi: I met her at a mutual friend’s house party next door two year ago. I came late, and most people had left, but she was there with a female friend sitting outside the house when I entered the gate. She was the first person I saw, and I just walked up to her and said hi. I thought she was foine with her thickness and mini skirt.

    Tare: I saw him the moment he opened the gate and stepped in. I thought he was too nicely dressed for the very basic get-together. Don’t get me wrong. He was dressed casually, but you could tell he carefully curated his t-shirt, cargo shorts, and what Nigerian wears a face cap at night?

    Turned out he worked in the music industry: He had some big credits as a producer and was building up to being a recording artist himself. I didn’t find that out immediately, though.

    What happened in the meantime?

    Tare: The friend I came with eventually left me at the party. Then we chatted for a bit before he invited me next door to his place because he wanted to leave. I declined, so we exchanged numbers and continued chatting into the wee hours of the morning when I got home.

    Tobi: Yeah. We compacted months of talking stage into that one night.

    Tare: The next day was a Sunday. He invited me to his place again, and I went this time. He took me to his studio, and that’s when he told me about his music.

    He wanted to kiss me several times until I told him, “I don’t share”.

    Tobi: So I asked her to be my girlfriend.

    Tare: Then I repeated what I said: I don’t share.

    What does that mean?

    Tare: If he wants to kiss or date me, he has to be ready to kiss or date only me.

    Tobi: That was a fair deal. I happened to be single at the time. I’d been single for about five months, and I really liked her already.

    Why exactly did you like her?

    Tobi: I just knew she wouldn’t bore me or complain about everything. She has this soft “no stress” vibe that made me feel like I could ignore all my struggle when I’m with her.

    Tare: And what you saw was what you got.

    Tobi: Yes. Even when she’s troublesome or in a mood, she’s still generally good vibes. All I want to do is help her feel better any way I can. 

    She does a lot for me, too. She takes care of me, especially when I’m over-focused on studio work.

    If you want to share your own Love Life story, fill out this form.

    So you started dating the next day?

    Tobi: Yes. I asked her out in my house that day. She laughed but still said okay. I had to swear exclusivity to her sha. I’ve never been one to have a side chick or multiple girls, anyway.

    Tare: It was important to vocally agree on that beforehand, though. 

    I said yes because I liked his face, thought he had sense (as per, he can hold a conversation and his opinions made sense), and he was CLEAN. Very important. But I also believed he just wanted to get to make out with me.

    Tobi: Well, that’s true. But obviously not the complete truth. I also wanted to see how far the relationship would go. I actually didn’t know at that point if it would make it past some make-outs or not.

    When did you realise you loved each other?

    Tobi: The first time we had sex about a week after dating. I remember waking up next to her the morning after feeling so happy, like I’d achieved greatness.

    Also, the first time I had to travel to perform, towards the end of that month. We’d decided she wouldn’t go with me because I wanted to keep my private life completely private. In the past, my girlfriends had issues with that, but she respected my feelings and even came to pick me up at the airport in her mum’s car when my management messed up.

    Tare: I love to drive, so I didn’t mind at all. And he’d been gone for a week. I couldn’t wait to see him again.

    Tobi: It was last minute, and I almost didn’t ask her to come because I thought she’d be pissed off. But I felt good when I saw her at the airport looking so happy to see me. All I wanted to do was kiss her for hours.

    How has navigating your relationship with a music career been so far?

    Tare: It’s been a lot of ups and downs. Especially as I work for an oil company, and it can be just as demanding. The only difference is that it’s a lot more stable than music. We’ve had to struggle to make time for each other. Especially when he drops a project, and he has to be everywhere promoting it.

    Tobi: But we make it work. We always text whenever we can’t call. And when things are quieter, like I’m between projects, we meet up. She comes over to my place for days or weeks.

    Tare: We also try to go on dates, but we always end up leaving about 30 minutes in to just be together at home. When we dress nice and go to restaurants, we somehow end up telling them to pack the food up so we can eat naked at home.

    Tobi: I’m an extroverted introvert, and she’s the reverse.

    Is this all part of keeping the relationship private?

    Tobi: I’m generally a private person. I don’t need people to know my parents or siblings either. It’s not that deep; I’m still coming up. It’s not like I’ve blown. I just don’t feel comfortable having my business out in the open like that.

    Tare: I’m so sure if he was in any other industry, he wouldn’t even be on social media. He loves to be mysterious. 

    [ad]

    Tare, how do you feel about being unable to show each other off to the world?

    Tare: I don’t like it sometimes, I won’t lie. Especially when he has a show but doesn’t want me coming along to hype him. 

    I got side-eyes when my friends heard that one. A couple of them are in the music industry as well, but mostly the business side, and they’ve always said, “Don’t date a musician. They’re either too broke or will sleep with anyone. Never do it. Just don’t.” It’s been everyone-I-know’s mantra, so I actually don’t know how I got here.

    Tobi: I pressed your mumu button.

    Tare: Get out.

    How do you navigate that negative energy?

    Tobi: I think we just know ourselves well. I’ve given her no reason to distrust me. The same thing for her. Other people’s rules don’t apply.

    Tare: It hurts when my friends are convinced he’s playing me, all because he’s not bringing me out to the clubs or posting videos of us on socials. They think I’m a fool for accepting that, but I actually know this guy personally. I know what we’ve done for each other, how we hype ourselves up behind the scenes where things are less glamorous.

    Also, he’s not broke o. You need to see how much this man collects to produce people’s songs. Ahhh. But I don’t need to tell them private info about my relationship to get them to trust me.

    What are some ways you establish trust?

    Tare: Communication. I’m big on that. We keep each other accountable for every minute detail of our lives. We talk about things like planning towards paying his younger siblings’ fees. We discuss all our comings and goings. I almost always know where he is at any given time. Then again, 90% of the time, he’s in his studio, which is in his house. 

    I know all his friends well, too; they’re annoyingly always hanging out at his place anyway.

    Tobi: Yeah, she doesn’t like that. I’ve slowly had them move out or stay away. Now, both our friends have reasons to hate the other person. Haha. That’s life.

    But, yeah, what she said. We always talking. When people try to toast us, we send each other the screenshots and yab ourselves.

    Tare: I’d be like, “See o. They’re toasting your babe o. Someone wants to take me to the club you don’t want to take me to o.” No. We’re so chilled with each other. This is the most laid-back, no-stress relationship I’ve ever been in. And I love it here.

    The biggest women-only festival in Lagos is BACK.
    Get your tickets here for a day of fun, networking and partayyyyy

    Sweet. It’s been two years; wedding bells anytime soon?

    Tare: Nah. We’re still young and trying to establish our careers.

    Tobi: Yeah. Marriage and trying to make it in music don’t quite mix. So, it was always important for me to date someone just as focused on building their career over getting married early. Tare is super driven at work, and I love that about her. 

    Tare: What are you marrying for when you haven’t secured the bag, abeg? I’m definitely getting married o. I want a husband. But money first for now.

    Have you guys had a major fight yet?

    Tobi: Remember when I said she didn’t like that I always had my friends at my house? Yeah, that caused several major fights.

    Tare: If you came to Tobi’s three-bed this time last year, you’d meet at least six guys crashing there. He had guys over 100% of the time. Some would even sleep over for months. It wasn’t conducive for me at all.

    Tobi: I knew she was right. But I didn’t want to confront my guys for a while. Most of them support my music hustle. One is a fairly popular hype man. I had a couple of fellow artists and producers or just people with long legs in the industry.

    Right

    Tare: Most of them were dirty. They didn’t mind leaving used plates or clothes everywhere. Usually, I’d just stick to Tobi’s room when I get to his house. But it started feeling like we lived in a self-contained. 

    So sometime last year, I told him he was lying that the flat was his. It’s obvious he only owns his room — you know how friends rent out flats together and then share the rooms? He was so pissed when I said this. 

    Then, about two weeks later, he cleared out the flat. No more hangers-on all over the living room, kitchen and front yard. No more funky smell. It was like magic.

    Tobi: She bruised my ego, and she’s rejoicing. Women!

    Would you say you both hang with your friends less often now that you’ve set boundaries?

    Tare: Yes. I’ve distanced myself, but not so much that I’m isolated. I know I’ll still need my female support. And I’d like to still be there when they need me the most. 

    Tobi: I see my friends less, yes. But I never used to hang with them like that. I don’t really hang with people.

    Tare: He’s too full of himself, don’t mind him.

    Is that true?

    Tobi: I just don’t really rate mindless fun like that. And that’s what most people like having. When I’m not booked and busy with gigs, I’m booked and busy with production jobs. I’ve got to stay focused. And my guys have always understood that. They know I have a babe now, so they just blame it on her, not me.

    Tare: See the way he’s saying it. 

    Well, I’ve also mostly cut off the guys who are against our relationship just because they’re judgemental. I’m pro-supporting women’s (especially friends’) rights and wrongs, please.

    How would you rate your relationship on a scale of 1-10?

    Tobi: 20.

    Tare: God, now I have to say 20, too?

    Check back every Thursday by 9 AM for new Love Life stories here. The stories will also be a part of the Ships newsletter, so sign up here.

    Need a heartwarming read? Love Life: People Judge Our Relationship By His Sickle Cell Disorder

  • Is There An Industry for Older Artists?

    When Nigerian artists, especially rappers, get older, an uncommunicated hiatus or retirement lurks around — impacts of personal decisions and the fickle nature of an industry that lives in the moment.

    But should whatever new music they make remain in the vault indefinitely because they’re no longer the rave of the moment? Will anyone give them any time of the day if they release new music?

    Let’s look at these issues, using Nigerian Hip-Hop artists as case studies, in this piece.

    In-between the general banter and check-in between Vector tha Viper, Sinzu and Ikechukwu in a recent 11-minute long screen-recorded IG live video, the three rap veterans discussed their status as older artists and renewed focus to make more music. The core of their conversation bench-presses on this year’s Nigerian unofficial watchword: “No gree for anybody”, which can be colloquially interpreted as “to stand on business.”

    Evidently, these three rappers are standing on business: Sinzu is posting new music snippets, Ikechukwu released a new album, “O.G.Unkle.Killz” on March 15, and Vector, who hasn’t stopped releasing music in the last six years, is ready to go harder.

    During the IG live, Sinzu mentioned that Gen Zs act like they don’t know him, which is almost true. Sinzu (FKA Sauce Kid) hasn’t been in the spotlight in almost a decade, not since his 2017 run-in with the law in the U.S. His last EP went by without a noise in 2021. On the other hand, another colleague put out a project without much care for Gen Z’s acceptance. Breeze, a song on Ikechukwu‘s new album has been labelled a fresh breath of air since its release.

    But I think that instead of being hyper-focused on Gen-Z, OGs should direct their energy to their dedicated fans. They’re familiar with the brand and will listen to the music as long as it’s great. While life, family and other things may take priority, if a released music resonates, new fans will pick it on the way. In November 2023, Reminisce released “Alaye Toh Se Gogo”, seven years after his last album. Fans’ demand inspired the project and the reception he’s since received has surpassed his expectation. Four years after “ILLY CHAPO X”, rapper Illbliss put out a new album, “Sideh Kai” in February 2024. Modenine is still active and catering to the fans who enjoy his art.

    The “small” matters of finance and profitability can’t be ruled out, though. Nigeria is a poor country and has no industry structure and funds for OGs to stand on. Here, people make money when they are on top. Diminished star power and fanbase and intangible streaming revenues aren’t enough fallback options either.  In markets like the U.S., artists can do 500-1000-capacity halls because investment in infrastructure supports them — Older international acts like Sisqo can still go on tour simply because there’s a structure to cater for him. The opposite is the reality that plagues the elderly class of contemporary Nigerian music.

    There’s no need for OGs to force or recreate what they were widely known for anymore. Identity crisis, fear of ageism and criticism should go out the window. No one will be on top forever. But the grace is always there. The veterans may not be popping like they used to but their core fans — their community — will always listen.

    The realisation and acceptance of everything above comes with an openness to tell new stories in tune to their current reality. This has played out in the case of Reminisce who’s embraced fatherhood since “Baba Hafusa” till “Alaye Toh Se Gogo,” which talks about getting older, navigating relevance and putting on the next generation of artists.

    Illbliss’ “Sideh Kai” is a testament to giving back to his fans and importantly, being a family man and a dad. Vector and M.I have also been on self-discovery yet triumphant journeys— it’s clear in the content of their new music. This openness pushes their art to more impact and opens them to more interpretations. This is the only way they’ll possibly make music that gets finer with their age.

    The beauty of making music at an old(er) age is rooted in the purpose and passion of the artist. So, instead of worrying about investing in streaming farms to push albums like Ikechukwu jestingly said on the IG live, he should double down on the newly found purpose that’s fuelling his passion.

    As we go deeper into the year, more veteran artists should quit watching on the sidelines and get back into the game. Not to prove a point or dump stashes of stale music on us, but to find love in what they do again. People are still cheering.

    We Wondered Where These Nigerian Artists Are, So We Went Digging

  • Afrobeats 101: This Is How Well Nigerians Know Their Music

    The “101” trend, which references the basic university courses codes, has been making the rounds on X. People have jumped on the trend with different human interest topics and Afrobeats isn’t left behind.

    We compiled a list of some tips: the good, bad, funny, factual, and incorrect things people replied to the Afrobeats 101 posts with.

    You must always bring something to the table

    Say no to stan wars

    Good words. Like elderly ones say, no tree can live inside the forest on its own.

    Fire fan

    We understand you’re a huge fan and acknowledge Laughter, Tears and Goosebumps is a contender for one of the best debut Afrobeats albums. But it’s not the greatest album of the genre. Let’s give Afrobeats a little more time before this conversation kicks off officially.

    Are you a joker?

    https://twitter.com/dania7g/status/1724695406871814587?t=cQqTGrJIUwUADSpHiugvkA&s=19

    Where is the lie?

    If you like, sleep.

    WC for a reason

    Wande Coal (a.k.a. WC) made Mushin 2 Mo’Hits — one of the most important albums in Afrobeats and laid the blueprint for new cats like Oxlade, Victony, and Fireboy DML.

    This tweet smells

    One thing people need to learn to stop doing is downplaying others’ efforts and acting like two kings can’t coexist.

    Lyricism matters though

    Our stance is that lyrics should also matter, but whatever your preference is, cheers.

    Priorities

    Artists need to learn to invest seriously in their art. You can’t lavish on clothes and jewellery, then claimthere’s no money for promo. Set your priorities straight.

    https://twitter.com/sliqbak/status/1724450440144712005?t=2_MvF6aWnBU2Sqen3j3enw&s=19

    Lies won’t go on for long

    Using a songwriter isn’t a crime

    Having a songwriter isn’t a guarantee to success, and there’s nothing wrong with getting professionals to help your writing (except you’re a rapper💀)

    Attentiveness is sexy

    Help us touch that bros. Yes, Wizkid, we greet you.

    Documentation is important

    This can’t be emphasised enough. Documenting your journey is how to ensure your story isn’t erased and it’s told as it is. Take Ye’s Jeen-Yhus doc for example.

    Artists can do better

    Concerned parties should catch their subs.

    READ: Afrobeats Remix 101: Why Some of Them Don’t Give

  • 15 of the Funniest Naija Music Industry Math Tweets

    It didn’t take long for the music industry to join the girl math vs boy math trend. As women and men were opening up about the excessive and embarrassing things they do, the Naija music industry was giving its own accurate references.

    We’ve compiled some of the most relatable music industry math” takes we saw on the X (formerly Twitter) app.

    This isn’t Christlike

    Throw yourself a party and act surprised

    Na artist dey do artist

    This bro needs to learn the music biz

    *On colos, on colos

    We’re not impressed

    It’s all business

    Banger boy or hater?

    Lmaooo

    https://twitter.com/flying360_/status/1707005772360503577?t=gNlSKN3GqWXz0Qhbx5arXA&s=19

    ALSO READ: 30 of the Dumbest Things Nigerians Did As Kids

    Hmm.. sounds familiar

    Laughs in high art

    Tomato tomato

    If we start calling names…

    No one ever said this, but agenda must *agend

    Allow

    Where will you be when the biggest meat festival is going down at Burning Ram? Do your quick math now and sign up here to know when tickets drop.

  • The Zikoko Guide: Nigerian Music Industry 101

    Are you a newbie looking to become a star in the Nigerian music scene? We have a guide to help you navigate the industry.

    Always throw salutes

    Be humble. As you climb from grass to grace, make sure you’re giving Nigerians double tuale with a sprinkle of no shaking to remind them they don’t have to worry about you switching up one day and start acting bougie. You’re a man of the people. Learn from 2Baba, kill your haters with one love.

    2Baba

    Be free-spirited

    Next step is to surround yourself with like 30 people, eat together from the same plate and sleep on the same bed. Also, pay people’s house rent. Make sure to link up and collaborate with other acts. If not, they’ll talk and talk till you vex and tell them to fem.

    Zikoko Memes

    Say no to being underrated

    What you won’t accept when you blow, don’t allow now that you’re still begging people to listen to your music, i.e., don’t allow your name to be written in small fonts. If the show promoters refuse, drag them on social media. Nothing do you.

    Zikoko Memes

    Look the part

    Start saving for your Cuban link, Rolex, designer earrings and clothes now. They’re important accessories. Or do you want to be addressed like you’re hustling for a selfie with stars?

    Zikoko Memes

    Be controversial

    Your method of controversy is up to you. But when we see you from afar, we should always smell the scent of wahala wahala. If not, out of sight is out of mind. 

    Zikoko Memes

    Have money, dear

    Or be a trust fund baby. Blowing up isn’t beans.

    Zikoko Memes

    Or have a sob story

    Do you remember the times you trekked to school without shoes or slippers? Or  when you had no soup to eat your eba? Remind us all the time, before people mistake you for a trust fund kid.

    Zikoko Memes

    Fake your death

    If you’re serious about being famous and all other means have failed, this can be a last resort. You can also fake your own kidnapping and plaster #FreeKinikan with your face around your city and social media.

    Zikoko Memes

    Arrive late to every show

    Keep the people that bought tickets to watch you waiting for a few hours. Let them anticipate your presence. When you get on stage, blame the bad sound system. You’re in Nigeria, people’ll eat it up. That’s how stars do.

    Zikoko Memes

    Use streaming farm

    If you want to be an Apple Music or Spotify top charter and celebrate three billion streams when next you drop a single, pay the machines to become the most streamed Nigerian artist. Like play, you might even be on Billboard.

    Zikoko Memes

    READ: We Wondered Where These Nigerian Artists Are, So We Went Digging

  • Dating on a ₦350k Creative Freelancer Income

    The topic of how young Nigerians navigate romantic relationships with their earnings is a minefield of hot takes. In Love Currency, we get into what relationships across income brackets look like in different Nigerian cities.


    Mason* (24) and Kelly *(24) are a young couple trying to make money off the thing they love — music. In this week’s Love Currency, Mason shares how they met during a music business course, curating music playlists for each other and their plan to take over the music industry together.

    What’s your love language?

    It’s always been quality time. But having my girlfriend send me constant business opportunities has made me realise it’s also acts of service. 

    What type of opportunities?

    She’s a music marketing personnel, so she usually takes me to events where I can network, and whenever she gets a talent to manage, she tries to bring me on board for the PR. 

    Oshey, power couple. How did you two meet? 

    I saw her speak at a friend’s event in 2021 and liked her immediately. Then, we met during an online music business course in September 2022. I needed help with an assignment, and she offered to help. From there, we started talking, but I tried to keep the relationship professional even though I already liked her. 

    Why?

    We had met with work so I didn’t want to cross the line. But then she found me on Twitter. I had tweeted asking who was interested in reading something I’d written, and she replied. I sent it to her, and she loved it. She said it resonated with her.

    What was it about?

    It was a piece about depression. While everyone else had interpreted it as a cry for help, she understood that it was just for documentation. 

    I recently started giving her handwritten notes because she seems to prefer them. Whenever she isn’t feeling good, I write something for her to wake up to — words of affirmation. That’s her love language. 

    Aww. How did you go from friends to dating?

    We had our graduation party at a hotel in December 2022. A group of us had gone to the beach from the event, and when we returned to the hotel, we decided to take a stroll. That was when she kissed me. We started dating in January 2023.

    How did you celebrate Valentine’s Day 2023?

    She had work that day, so we didn’t see till the following weekend when we went to the beach.

    What about gifts?

    She made me a playlist. We make playlists for each other depending on the other person’s mood and what we’re trying to say. I also got her a necklace and earrings that cost less than ₦3k, but she liked them.

    How often do you go out?

    She’s more social, so she’s always trying to drag me outside to meet people and network. I’m more reserved, so most of our outings are to the beach, alone or with our friends.

    How much does this cost?

    Anything from ₦10k – ₦20k, and either of us pays at different times. Sometimes, one person pays for transport while the other pays for tickets. We don’t really pay attention to these things. We almost had to fight before she finally sent me her account number because I wanted to repay her for the money she’d spent on one of our outings.

    What’s the most you’ve spent on an outing?

    I spent about ₦60k during a staycation one time. The plan was to stay at the hotel for two days, but we ended up staying for five. The room cost between ₦8k – ₦9k, but we spent a lot of money on The Place food. There were days when we spent ₦10k on food, but she chipped in sometimes.

    Do you have conversations about money?

    Yes, we do. We’re in the same industry, so sometimes, I help revise her marketing plan. She also helps me ensures I charge enough. She’s given me a target to start charging in dollars by the end of 2023. 

    Wawu. Do you know how much she earns though?

    Not really. I have an idea, but I never bother to ask because I don’t think it’s important. I’m okay if she earns more than me because I know she’ll flex me with the money.

    What do you mean?

    She knows I like eating, so she’s always surprising me with food. I know she’s planning something for my birthday because she recently tweeted how a perfume she wanted to get was over ₦100k. I’ve told her she doesn’t have to do anything but she’s stubborn. That’s how she convinced me to start posting on TikTok. I started my fitness business towards the end of 2022, but I didn’t start creating content around it for TikTok until we started dating and she convinced me to. Now, I use it to redirect more people to my Instagram page where most of my business comes from.

    Do you have a financial safety net?

    Not right now. I’m currently using my savings to rent a self-con on the mainland, which costs ₦250k per year.

    Not bad. If you see ₦400k now, how would you spend it?

    I’d buy food so I can see road well. Then, I’d send my mother ₦50k, keep ₦100k for flex, give ₦50k to my babe and save ₦200k. I’m actually good at saving, but when you don’t make enough money, you have to save your life first.

    FR

    I’m currently searching for job at a record label that’d guarantee regular income.

    What’s your ideal financial future as a couple?

    I want to be one of the top PR professionals in the music industry, start my own brand, own a gym, maybe even try out song writing. But I can’t put a price to any of that.

    What of Kelly?

    She just launched her entertainment business recently. She’d want it to be one of the best in the world.

    Does this mean you’d be competitors?

    Not at all. If anything, we’d be partners. She’d get the clients, and I’d work on the PR plan for them, or I’d refer talents to her team. 


    Interested in talking about how money moves in your relationship? If yes, click here


    Can you handle the hotness of Zikoko’s Hertitude? Click here to buy your ticket and find out