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journey of a billion streams | Zikoko!
  • What Makes A Song Afrobeats?

    When Afrobeats is playing, and people ask what’s in our stew, these are ingredients and condiments.


    Beats

    An easy way to distinguish Afrobeats is through its heavy percussion, which consists of a drum set and all types of local drums. The top streamed Afrobeats songs of all time on Spotify, like Burna Boy’s On the Low and Arya Starr’s Rush, are fantastic examples.
    There’s no definite time signature and speed for afrobeats. Although it usually applies a 3-2 or 2-3 rhythm known as clave or bpm of 80 to 100 — the tempo can get slower or faster, like Libianca’s People or Terry G’s Free Madness.


    Themes

    Afrobeats themes are about everyday experiences — celebratory music for joy, love, money, hustle and even grief.

    On CKay’s Love Nwantiti (Ah Ah Ah), which is now one of the most streamed Afrobeats songs of all time, the artist persuades a love interest to give her heart to him. Tiwa Savage hasn’t run out of enjoyment narratives and sex positivity while in the same breath reiterating she’s the number-one baddest babe in Africa. Burna Boy’s Last Last mourns the end of his relationship while craving booze and weed as an escape. An artist like Asake often celebrates escaping poverty and his newly-found wealth and success, while someone like Wizkid wants to live a stress-free life with gorgeous women around him. These Afrobeats artists  have vital storytelling skills that make the music unique.


    Language

    From Lagos to Accra to London to New York or wherever afrobeats blasts out the speakers, the music blends local slang dialects with pidgin and accented English. This delivery is what listeners resonate with.


    Samples

    A now-prominent afrobeats element is sampling. Sampling is the reuse of a portion of a sound recording in another one. Like Rema sampled Jay-Z’s Dead Presidents on Alien in 2020 or Asake did Jason Heerah’s Mo Capitaine on Yoga. Even one of Spotify’s top exported Afrobeats songs, Last Last, by Burna Boy sampled Toni Braxton’s He Wasn’t Man Enough

    A well-infused sample adds freshness and a bit of fun to the music.

    Fusion

    Sampling shouldn’t be mistaken for genre fusion, another form that makes afrobeats unique. Afrobeats seamlessly infuses local sounds like juju, fuji, and apala and foreign genres like pop, hip-hop, highlife, RnB, reggae and dancehall. Though Burna may disagree, these elements form his self-created Afro-fusion genre.


    You can come enjoy the best Afrobeats music with Spotify on 13 October 2023. Fave, Ruger and Bloody Civilian are some of the headliners. To win tickets, visit the Spotify Afrobeats website and learn some afrobeats trivia.

  • How Rema and Selena Gomez Bagged A Billion Streams

    On September 12, 2023, the 23-year-old ravestar, Rema, emerged as the first African musician to hit a billion streams on Spotify with the Calm Down remix featuring Selena Gomez. 

    His success isn’t by chance, streaming farm or just big budgets. Rema put in the work to get his billion streams. We dived into his records to find out how he made history with the Selena Gomez-assisted remix, and summarised our research into these seven steps.

    Rema consistently delivered

    As long as you’re ready to learn and grind this music hustle with a positive attitude, you too could get documented in the journey of afrobeats as it blazes through history like its new prince, Rema.

    Since his Dumebi debut in 2019, Rema’s honed his skills through consistent delivery of music, videos and tours. After winning the Headies’ Next Rated award in the same year he debuted, he’s shown versatility with two EPs, an album and a series of singles.

    Worked with producers who understood the mission

    Rema locked himself in the studio with Andre Vibez and London to give us Calm Down. The three collaborators rearranged the song and polished its layers until it became a hit.
    While Calm Down pushed Rema’s album to become the first African album to enter 1 billion streams, the same song put its producers on Billboard 100 Hot Producers’ list.

    Promoted the hell out of the song

    One part of the job is done when an artist finds the hack to score a perfect afrobeats hit. The rest? You come up with schemes to elevate the song. Enter song promotion.

    Rema was on the road for shows and media runs, which continued conversations around the single and generally his music, giving him more exposure. 

    Struck while the iron was hot

    Barely a month after Calm Down dropped, Rema released his debut album Rave & Roses (March 2022) — one of the biggest debut afrobeats albums. Calm Down is the hottest and biggest song on the album, so it’s logical he chose to remix it.

    Rema was keen to work with a female artist, and chose none other than Selena Gomez, a talented singer and actress with a very committed community. The remix was out in five months.

    He made his collaborator his friend

    From producer to features, tt’s necessary to work with people who see your vision. With Rema and Selena, it wasn’t just business as usual when they planned to remix Calm Down. (Business as usual is when the relationship ends after a featured artist drops their verse. They don’t promote or push the work.)

    Selena and Rema were fans of each other’s music before their teams met and began working out the collaboration process. She liked Runaway, the closing track on Rave & Roses.

    Kept pushing

    Rema didn’t just stop at releasing a remix. He remained visible online and offline. Calm Down’s remix came out in August 2022 to criticism and acclaim, then it steadfastly climbed the Billboard chart, peaking at number one. The song entered the Billions Club on Spotify — setting a record that’s also the first of its kind.

    Still pushing the song together

    As the song got bigger, we saw them together in the media. Recently, on September 13, 2023, at the MTV Video Music Award, they both received a plaque for Best Afrobeats, the first of its category at the event.


    You might not have Selena Gomez’s phone number or a solid label backing you, but hard work, consistency and collaboration will always be key ingredients to grow and reach a wider audience. If Rema hadn’t put in the work that got him noticed or fostered the relationship that birthed his most prominent song, Calm Down, he wouldn’t have a billion streams on Spotify.