Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/bcm/src/dev/www/wp-includes/functions.php on line 6121
hustle | Page 5 of 18 | Zikoko!
  • #NairaLife: This Medical Student Made ₦800k/Month Making Shoes Last Year. Now, She’s Broke

    #NairaLife: This Medical Student Made ₦800k/Month Making Shoes Last Year. Now, She’s Broke

    Every week, Zikoko seeks to understand how people move the Naira in and out of their lives. Some stories will be struggle-ish, others will be bougie. All the time, it’ll be revealing.


    What’s your earliest memory of money?

    My mum made sure all our holidays — right from primary school— involved me and my four sisters learning a handicraft to keep us busy. When I was about to enter JSS one, we learnt how to make beads, and I sold some beaded bags I made for ₦150 – ₦300 at a church’s Children’s Day display. 

    Did that spin off into a proper business?

    Not really. My siblings and I made those bags from the spare beads left over from what we used to learn. We just brought them to the display and ended up selling them. 

    We also learned how to make beaded flower vases and sold a few at church for around ₦800 each. We spent nothing on procuring the materials; my mum got them for us, so we just shared what we made among ourselves and used it to buy wara, suya or ice cream at school. My mum didn’t like that because we always got lunch boxes, but you know what they say about outside things being sweeter.

    Talking about your parents. What was growing up like financially?

    Both my parents are medical professionals, so we didn’t lack anything. We even had a driver who took us to school. 

    Plus, we lived in Maiduguri where things were affordable. Thinking about it now, growing up in the North was one of the best times of my life.

    How so?

    It was quiet and secluded. The people were also good with crafts. It wasn’t strange to find a four-year-old braiding her hair. 

    Fun fact: my siblings and I first heard about stuff like the Home Alone movies and Boney M Christmas songs after we relocated to the North Central in 2012 —years after the rest of the world had seen them. That’s how secluded it was up north.

    Why did you relocate?

    The Boko Haram crisis had started to gain ground, then my dad got another job. So we used the opportunity to move. I remember my sisters and I had to be picked up from school to leave in a hurry because everyone was just running helter-skelter.

    That must’ve been terrible. Were you still making stuff?

    Before we moved, I had a stint making beaded yarn crochet mini purses, and I sold about four of them to classmates for ₦100 each. I also made some crochet tops for my siblings.

    After we moved, my mum paid ₦15k for a one-week training at a baking school so my siblings and I could learn how to bake cakes and snacks. Of course, that meant I had to monetise my skill somehow.

    Let me guess. Another business?

    Yes, also a stint. I baked a cake for a neighbour’s wedding but was only paid for the ingredients. I didn’t try to bake for money again after that.

    The next one-off gig I did was play the piano for a Valentine’s Day program in 2013. I was paid ₦2k for it.

    How did you even get the gig?

    I learned how to play the piano when I was seven years old — thanks to my mum for getting someone to train us. I got the gig through some of my secondary school friends who also played instruments. Some of them were playing the drums and guitar, so they just told me to join them and play the piano, and the organisers paid me afterwards.

    It looks like you’ve always had an entrepreneurial calling

    Tell that to Nigerian parents. Now, everyone knows you can make money from business or on social media without a certificate. But medicine was what my parents knew. To them, it was: Study medicine, enter the labour market, and you’ll get money.

    I was confused when it was time for uni because I knew how to do a lot of things. For example, I was good at graphic design from practising on our home computer. But I was also considering biomedical engineering. Eventually, I followed my parents’ advice and got into uni to study dentistry in 2017. I’m in my final year now.

    Do I even need to ask if you’ve tried your hand at any business since you’ve been in school?

    LOL. I currently run a shoe-making business I started a few weeks before starting uni.

    How did it happen?

    During the waiting period between getting provisional admission to the university and resuming the new session, my cousin was supposed to visit from the U.S, and I decided to gift them something unique.

    I didn’t want to crochet a blouse because it was too basic. So I thought, “Why not crochet sandals?” I had a design in mind and wanted to use the stronger cobbler threads instead of typical yarn, so I bought some for about ₦300 each and started work. I had to change the design several times because it wasn’t working.

    I finally designed the top of the sandals, then I found a shoemaker to help cobble the sole. He gave me a list of materials to buy, which cost me about ₦1,500 and in three days, he taught me all I needed to know, and we produced the sandals. Unfortunately, my cousin didn’t visit Nigeria that year, but I was so proud of my production.

    What did you later do with it?

    I carried myself to a studio and paid ₦100 for professional pictures of the sandals on my crusty feet for Facebook.

    LOL

    The Facebook post helped. Two coursemates saw it and asked me to bring one each for them when school resumed. It cost me ₦700 to produce one, and I sold it for ₦2k.

    When we resumed, I made a couple more shoes and sandals for my personal use. Then, my hostel roommates started asking me to make one for them too. My bestseller was a crochet beaded gladiator sandal that I sold for ₦1,500 each. 

    Subsequently, I started advertising to students outside my hostel. I even got someone who bought fifteen pieces at once to retail. In my first year, I averaged ₦20k in monthly profits.

    What was it like just starting school and getting thrown into a successful business?

    It was crazy. I’d be at lectures all day and return home in the evening to work all night so I could meet up with orders. I was also running around different shoemaker shops to borrow their filing machines to finish the shoes because I didn’t have one.

    Now, I realise I was underselling myself. Because how was I spending seven hours making one sandal only to make ₦1k as profit? 

    It was big money to me then because I had no responsibilities and still got a ₦25k/month allowance from my parents.

    When did you start charging more for your skills?

    2019. Word-of-mouth advertising wasn’t working again, so I stepped up and became intentional about advertising on social media. After one tweet blew up my business and helped me sell about 50 sandals, Twitter quickly became my major channel. I sold each sandal at ₦4,500, making ₦3k in profit on each. I used the money I made to buy most of the machines I needed. 

    Several people also reached out to support me, and the goodwill meant I could get a generator and register my business with the CAC. Someone even gave me a filing machine for free. I still use it till now.

    So, 2019 was the year your business blew

    2020 and 2021 were even better. I got part-time staff to assist me with the shoemaking, running deliveries and taking pictures for content. At some point, I had six people working with me and paid them based on how much work they did per week. But it usually ranged from ₦10k to ₦50k weekly for each of them. 

    How much were you making yourself?

    Between ₦500k – ₦800k monthly. I usually had to set aside about ₦250k to settle my staff. By 2022, I was making ₦800k in a good month after paying salaries and other business expenses.

    That’s serious balling figures. What were you spending on?

    I was barely spending anything I made from my business because my mum sent me foodstuff in addition to my ₦35k monthly allowance.

    I only touched it when I wanted to pay rent for my off-campus accommodation, which was ₦400k. The other thing I constantly spent money on was fuel for the generator I used for the business — the rest I just saved. 

    I should add that I hardly spend on unnecessary things. I’d rather take a keke than spend money hailing a cab. Besides, I can’t take a car to the market where I go to buy shoe materials. I only use cabs when absolutely necessary. I’ve been using the same phone since 2019. It’s doing its work, so why change it?

    [ad][/ad]

    You mentioned saving most of your income

    Yes. I used most of it to rent a two-bedroom apartment for my workshop in 2022. It cost me about ₦6m to settle rent, set up the space, and get more machines for work. To be honest, I initially wanted to buy a car, but I thought about it and decided to invest in my business.

    How are you still juggling everything with medical school, though?

    I’m not juggling —it’s been very tough doing both full-time. One aspect always suffers; if I’m not having logistics issues, my staff will come with their own. I’ve failed a lot of tests, and reading is a hassle. I don’t have a social life because school and business take up all my time. I even had to pause my business at the beginning of this year and only resumed a few weeks ago.

    What happened?

    I had a mental breakdown in 2018 due to some personal issues, which kept me out of school for roughly six months, and I had to repeat a year. So, this year came with many back-to-back exams and the backlog from that year. I also had to move back to the hostel since I wasn’t really making money anymore.

    You weren’t making sales at all?

    My shop was still there, and we still had a few walk-ins and repeat customers. But I wasn’t advertising on social media, so sales slowed to about ₦70k – ₦100k monthly. 

    I laid off some staff when I started running at a loss. Since I was busy with exams, I couldn’t monitor what my staff were doing, and they’d typically deliver poorly finished jobs to customers who’d complain and ask for a refund. Sometimes, I’d remake the shoe and send it again at my own cost. I often had to dip into my personal allowance to fill those gaps.

    Some other staff stopped coming because I couldn’t afford to pay them. At the moment, I work with only three people. 

    Omo. How’s it going now?

    I just resumed advertising again, so I’m still trying to find my feet, but making sales isn’t difficult for me, and I know I’ll get back to 2022 figures soon. I’ve had to become even more prudent with money. I’ve only braided my hair once this year; the rest of the time, it’s been in twists. 

    I even switched to an old 3G sim one time because I knew data wouldn’t finish as fast as it would on 4G. I also sometimes turn off data mode on most of my apps and avoid Instagram and TikTok. But I still have to be online because of my business, so data is a necessary expense.

    Let’s break down the expenses in a month

    My mum still sends most of the foodstuff I need, so my food expense only includes perishable items. 

    What would you say is the toughest part of being a business owner?

    Apart from the obvious challenge of doing it as a student, managing staff is really tough. When they don’t do the work properly, we end up remaking the product multiple times, which comes at a cost. It’s difficult getting people who actually care about the work; they’re just interested in the money. 

    That part is confusing for me because it also affects them when we run at a loss. So, why misbehave?

    You’ve been at this for six years. What are some things you’ve learnt?

    I now know how to better determine my price point, based on how my competitors are pricing, the rising cost of materials and how much effort I put into a piece of footwear. On average, one piece costs ₦30k now. Some people still tell me I should charge more, but I can’t do that. Is it until I get 500% ROI on one item?

    On the other hand, I noticed that there were some people who never patronised me until I increased my prices. It’s a Nigerian mindset. People think the more expensive, the better it must be. 

    So, you’re in your final year. What does the future look like for you?

    I’m still unsure about whether I’d practise after medical school, but I know I’m going to take a full year to give all my attention to my business. The business is here to stay, no doubt about that.

    I also want to get an MBA, partly to add a title to my name, and also to get actual business insights. I may also go back to study biomedical engineering like I wanted before listening to my parents and studying dentistry. 

    Is there anything you want right now but can’t afford?

    I’ve always wanted to go into bag-making, and there’s this tagging machine I’ve been eyeing. I’d also like to get a better phone and filming gadgets to make shoemaking tutorials on YouTube and take better pictures for content. Everything should cost about ₦900k.

    How much do you think you should be making from your business now?

    ₦3m/month. I honestly think I would’ve gotten there already if I hadn’t taken a break.

    Rooting for you. How would you rate your financial happiness?

    Currently a 4, but I’m hopeful that once I settle into pushing my business again, it’ll be a 7 by the end of the month.


    If you’re interested in talking about your Naira Life story, this is a good place to start.

    Find all the past Naira Life stories here.

    We’re cooking THE biggest meat festival in Nigeria, and we’re assembling all food lovers. Sign up HERE.

  • “He Cut Her Braids Short in Public” — 7 Women on Why They’d Rather Make Their Own Money

    “He Cut Her Braids Short in Public” — 7 Women on Why They’d Rather Make Their Own Money

    We asked Nigerian women to share their experiences with financial abuse and why they’d rather make their own money. And if the stories we got are anything to go by, Nigerian women constantly experience partners withholding money or controlling their spending as a form of control.

    Image designed by Freepik

    Comfort*, 37

    My ex-husband and I had no clear stance on financial issues before marriage. I guess love blinded us, or me. A friend advised us to get a joint account so we could both save for important projects, and we thought it sounded good, so we did it. 

    The first mistake I made was making the joint account my primary account. The second was making my ex the primary signatory. Either of us could withdraw without approval from the other, but he alone received alerts and had the debit card. My ex is an entrepreneur, while I work a 9-5. It meant I was the only one who was sure of a monthly salary. So, we decided to make the joint account my official salary account, and he’d drop money in the account when he made a profit.

    It went well for the first two years, but then his business hit a rough patch, and we started depending on only my salary. That wasn’t an issue until he began to prevent me from accessing the money. Can you imagine that I’d stand before him every day before work to collect transport money for the day? I’ve seen shege. I couldn’t buy sugar in the house if he didn’t release money.

    I complained severely and involved family, but he made it seem like it was because I was the one bringing the money. Then he added cheating to the mix, but that’s a story for another day.

    If I ever get married again, my eyes will be very clear. I work hard to make my own money and can’t depend on anyone again, whether he’s richer than me or not. People are unpredictable.

    Jennifer*, 20

    From everything I saw my mum go through with my dad, it’s just not an option for me to depend on a man financially. 

    He prevented her from working or doing anything to earn money but still gave the impression that he was doing us a favour anytime he provided for the home. He wasn’t struggling, but he seemed to have a thing for using money to show he was in charge. I can’t forget one day when I was much younger, my mum was very ill and bedridden. She was literally crying from the bed, begging him to give her ₦5k so we could call a nurse. He refused. My siblings and I had to go behind his back when he wasn’t around to beg one nurse on our street to help her for free.

    He does the same to us children. You have to do his every wish if you hope to collect ₦2k from him. It’s one reason I don’t joke with my hustle now. I’m not saying it’s bad for anyone to depend on anyone; there are still good people out there. But me, I can’t risk it.

    Joan*, 23

    I just got out of a four-year relationship that was toxic in every sense of the word. He is almost ten years older, and I met him as an undergraduate. He had a business centre in school, and I moved in with him almost immediately after we started the relationship. I even had a falling out with my parents because of that.

    He used to take care of me a lot in the beginning, and even paid my fees. But he was also aggressive and controlling. He collected my ATM card because he didn’t want me collecting money from guys. If a family member sent me money, I had to delete the alert so he wouldn’t see it, and then, transfer the money to a POS agent. Anytime we fought, he’d lock my wardrobe and kitchen because he bought the clothes and food.

    I know better now, and I’m trying my best to make sure I don’t fall into that trap again.


    Did you know we’re cooking THE biggest meat festival in Nigeria? Sign up here to join other foodies and meat enthusiasts to celebrate the one thing that binds our meals together.


    Lola*, 24

    A close friend of mine had her phone smashed and long braids cut short in public. The stupid boy did this because he paid for them, and she had the “audacity” to come to a faculty dinner without informing him first. I’ve learnt from the experiences of others, please. I collect money from men, but it’s only what I know I can refund. So if you move mad, I’ll just ask for your account number and refund you straight up. No time.

    Kemi*, 19

    My dad was the first to educate me about financial abuse. He’s very intentional about his girls not falling into the wrong hands. We had a neighbour growing up who always looked dapper, but his wife looked like someone on the brink of death. She was always begging my mum for food. My mum even used to give her clothes and help braid her hair. It was the same old story; he didn’t allow her to work, but he didn’t take care of her either.

    My dad makes sure he gives me whatever I need. When he doesn’t have, he explains his financial situation and rings it in my ear that he’ll always be there for me. He’s also taught me the importance of working hard to make my own money so no one takes me for a fool.

    Chisom*, 28

    My elder sister works but submits her money to her husband as the “head of the house”. He dictates everything she’s allowed to spend on, even to the last kobo. She seems okay with it, but she’s a shadow of herself. This is someone who enjoyed buying stuff for herself before marriage and wouldn’t be caught dead wearing the same outfit more than three times. Now, she looks like someone suffering.

    I can’t interfere in their marriage, and I can’t even say who’s earning more, but it’s given me the ginger to make my own money and talk about finances extensively before entering any marriage.

    Daniella*, 27

    Living in Abuja means I’ve mostly dated rich kids. I’ve had a partner who paid my rent and expected me not to entertain visitors, both male and female, or go out without informing him. 

    Another one got me a phone he’d already installed spyware on. I found out when people reached out to me that someone was calling them, saying he was my boyfriend. I ended both relationships before they started getting even funnier, but I realise if I depended on them for money, they’d have succeeded in controlling me. It’s all the more reason why I have to work hard. 


    *Names have been changed for the sake of anonymity

    NEXT READ: 6 Women on the Burden of Being Breadwinners in Their Families

    [ad][/ad]

  • The #NairaLife of a Partnership Manager Who Believes Money Is Meant to Be Spent

    The #NairaLife of a Partnership Manager Who Believes Money Is Meant to Be Spent

    Every week, Zikoko seeks to understand how people move the Naira in and out of their lives. Some stories will be struggle-ish, others will be bougie. All the time, it’ll be revealing.


    When did you first realise what money was?

    I realised my family was rich when, as a five-year-old inquisitive child, I snooped through my dad’s briefcase in his room one day and found bank statements and letters from Barclays Bank. This was 1996, and the bank was offering my dad a £100k loan.

    Now I want to know what he did for money

    He was a major supplier for Michelin before the company left Nigeria, so he was a pretty big deal. But I never would’ve guessed it because he had a lot of financial discipline and was very low-key.

    On a family vacation abroad when I was around 10 or 12 years old, I asked my dad to get me video games because all my friends had one. Instead, he bought an educational VTech computer game, even though he could afford a PlayStation, Xbox or Sega. He’d always say, “Getting money isn’t as easy as it seems.”

    He taught me so many money lessons.

    Do share

    He made me understand the importance of working hard to get the kind of money I want. He also taught me that there’s a “wrong” way to spend money. His position was partly the reason why the first thing I did for money was washing our neighbours’ cars for money when I was 10 years old.

    How did that work?

    We lived in an estate, and it wasn’t strange to find young kids washing their neighbours’ cars for the random ₦10 or ₦20. My friends and I started with my dad’s car before moving on to pretty much the entire estate. I saved all I made in a kolo and had up to ₦1k at a point. I later spent it all on Enid Blyton books and Mama Put sha.

    I didn’t try another money-making move till my second year in uni in 2008. I attended a private university and noticed students didn’t have many food options at night when the cafeteria had closed. So, I made arrangements with someone who made snacks close to my school to buy in bulk at discounted rates and sell in the hostel at a markup.

    What kind of snacks?

    Scotch eggs, sausages and meat pies. I brought in the snacks twice per week, and I typically made about ₦8k- ₦10k in profits weekly. I stopped after two months, though.

    Why?

    It was time-consuming and was already affecting my studies. Plus, other students in the hostel decided to copy the business when they saw how successful it was. There was a lot of competition. 

    I didn’t mind stopping because I got a regular allowance from my parents — about ₦40k/month, which later increased to ₦50k/month. I only started the business in the first place because I wanted to see if I had an entrepreneurial muscle.

    Did you flex that muscle again while in uni?

    I couldn’t. I changed departments in my second year, which eventually led to some result issues. The school didn’t update the change, and I had no academic records for the first two years. I had to have an extra year. 

    I finally graduated in 2013 and decided to take a job with a network company someone in church introduced me to while I was waiting for NYSC call-up.

    What was the job like?

    I was a project manager, but I did most of the CCTV and IP telephone installations and other network configurations for our hotel clients. I was paid per project, and it depended on how much work I had done during the month. For example, if I helped install about 50 CCTV cameras and Wi-Fi points, I could make ₦30k in commissions at the end of the month. 

    Was that the average amount you made monthly?

    Yes. When NYSC came and posted me out of the state, I redeployed so I could keep working there. My commissions grew to about ₦50k- ₦100k/month after a couple of months. I worked there for about three years.

    Were you still getting an allowance from home?

    That stopped immediately after uni. In fact, the period I started earning money was when my family’s finances hit a bit of a downturn.

    What happened?

    My dad tried to get into politics and lost everything. My mum even had to start teaching at a school to make money. Of course, I had to help out with the bills, so that’s where most of my earnings went, apart from the occasional personal expense and love “sturvs” — I had a girlfriend.

    What did you do after leaving the network company?

    I took another job as the personal assistant to an oil company’s director.

    Oshey, oil money

    The salary was ₦100k/month, which wasn’t bad in 2017. I wasn’t really spending the salary because other perks came with the job. I was given a car, and they reimbursed every amount I spent on it. My boss also gave me many random ₦5ks for “transport”, but I was using the company’s car, so I didn’t have to spend anything.

    So, what were you actually spending on?

    I saved a lot because I was planning to get married and needed to get a new apartment. I was co-renting with someone at the time, and my part of the rent was ₦190k. 

    The wedding plans eventually didn’t work out, but I went ahead and rented my own place in 2018. The total package was ₦690k, but the rent was ₦450k per year. Interestingly, I hit a financial roadblock just after getting my place.

    Oh no. What happened?

    Someone from church scammed me into leaving my job to work for him. He convinced me he’d done business with the company I worked for and found out they were in a bad financial situation. 

    Coincidentally, the company was also in a court case at the time, so it looked like he was telling the truth. I left and started working with him as a project manager for offshore platforms. My salary was supposed to be ₦250k/month, but I only got paid once in the four months I worked there.

    He couldn’t afford to pay?

    He was using me as a front to defraud people. He told investors he had an oil block, and if they invested money with us, he’d refund it after six months with interest. But he used the money for himself and kept lying to me. I started to suspect things weren’t fine when some coworkers I met there left mysteriously. I reached out to some of them and heard things. I decided it wasn’t worth fighting for my unpaid salaries, so I just packed up and left.

    I was unemployed for about two months after, and then my dad had a partial stroke. I had about ₦800k saved, which went down the drain quickly trying to settle his health bills and other expenses at home. I also went into about ₦400k debt.

    Omo

    Thankfully, in September 2013, I got a business development job at a medical sales company. It was ₦80k/month —a drop from my previous income, but beggars can’t be choosers. 

    Thankfully, through serious budgeting and miracle funds from two family members I never expected, I was about 80% debt-free by December. In January 2019, I got promoted to project manager, and it came with a ₦40k raise.

    Nice

    I left them in 2021 for a sales representative job at a bigger medical sales company, and my salary was ₦150k/month. It later increased to ₦200k in May 2022. I also got commissions of between 1.5% to 2% on every sale I made. It was a low percentage considering I brought in about ₦110m to the company in the one year I spent there.

    Was it the same level of commissions they gave everyone?

    Yes. At one point, we even fought them to increase it to at least 5%, but they refused to budge. 

    Anyway, I got a remote job with an international health technology company in September 2022 and started earning in dollars, so I’ve left naira wahala alone.

    God, when? How much was the salary?

    $960. I’m still earning that, but the naira equivalent has increased over time due to the naira devaluation. When I first started, I got about ₦780k/month, but now it shuffles between ₦870k to ₦920k.

    Wiun. So, it’s sort of increased your purchasing power

    In a way. But if you really look at it, purchasing value has pretty much stayed the same. For instance, I buy my groceries monthly, and I’ve constantly watched the prices increase, and I still buy the same things. The same things that used to cost me ₦50k now cost ₦60k. 

    So, while I can afford to buy these things, I’m not getting maximum value for the amount I have. It’s crazy because you can’t plan your expenses. It’s not about earning dollars; what can your dollars do?

    But has your spending increased with your earnings?

    Definitely. I can now afford to do small instant gratification here and there, but in an organised way. I’ve come to a point where money doesn’t control or get me unnecessarily excited. 

    If my financial situation had been like this in 2014/2015, it might’ve been a different story. But I’ve seen what money, or the lack of it, can do to people. I mean, I’ve seen my dad with and without money. So, let’s just say earning more has given me some wiggle room to afford my wants and needs.

    [ad][/ad]

    How has your income growth over time impacted your perspective on money?

    I think saving money is fine, but it shouldn’t be key. You want to save for the rainy day, but when it comes, you’ll still spend the money. Right now, I see myself as a conduit for money; money flows through me to reach others. I don’t want to be the person who gets money, and their first thought is, “Oh, let me keep it.” Money is meant to be spent, and spending it helps the economy grow.

    I’ve also realised that, by improving my skills, I’ve increased my earnings and made myself a larger channel through which money flows. I’m holding foreign currency now, like my dad did many years ago, but I don’t see it as a big deal. It’s still money, and it will be used to purchase stuff. So why not use it?

    So, what do you use your money for in an average month?

    What’s a purchase you made recently that significantly improved the quality of your life?

    I bought some land in June for about ₦800k. I plan to develop it much later, though. It’s just an investment for now.

    What’s one money lesson hill you’re willing to die on?

    Money isn’t everything, and it’d be great if we all started seeing it that way. It’s a tool for getting good things done, but it’s not THE tool that defines you.

    Curious, though. Do you think you’d be a quiet-rich person like your dad?

    Somewhat. But my eye tear small. When the money balance well, you’d probably find me on a yacht somewhere, enjoying my life quietly without any apology.

    What would you classify as “balance well” money?

    At least, $5m/month.

    Wawu

    I’m aiming for more than that. I want to get to the point where I have a lot of assets bringing in passive income. I’m considering investments in agriculture, tech and real estate. Such that I can sleep for one year and be sure that something is coming into my account. 

    Is there anything you want right now but can’t afford?

    A new TV and the newest Xbox console. I can afford it, but they’ll both cost about $1k, and it’s not a priority now.

    How would you rate your financial happiness on a scale of 1-10?

    4. That doesn’t mean it’s bad; it’s just growing. Plus, I still have the >$5m/month goal to reach.


    If you’re interested in talking about your Naira Life story, this is a good place to start.

    Find all the past Naira Life stories here.

  • I’ve Made Three Career Changes, but I’m Still Unsure About My Future

    I’ve Made Three Career Changes, but I’m Still Unsure About My Future

    In my quest to find answers to the question, “How do you know what to do with your life?” I found Kemi* (27), but like most people I talked to, she’s still searching for an answer to that question. The only difference is, she’s switched careers thrice already, to find it.

    She’s gone from wanting to become a doctor to discovering a passion for teaching, then health and safety, before choosing a career in social media management. According to her, she’s just winging it at this point.

    This is Kemi’s story, as told to Boluwatife

    Image designed by Freepik

    At ten years old, I decided I’d be a neurosurgeon.

    To be fair, almost everyone who read Ben Carson’s “Gifted Hands” as a child — AND has Nigerian parents — is bound to have a medicine-fuelled future ambition. 

    It also helped that I was book-smart in primary and junior secondary school. It wasn’t like I knew how to study. I’m not even sure how I always topped my class. Of course, my grades meant that “science class” was my only option when I moved to senior secondary school at 12 years old.

    But that’s when my book-smartness façade started to fall off. 

    Physics and chemistry looked and sounded like gibberish. I never understood how to balance a chemical equation or even distinguish an unbalanced one. The formulas were too complicated for my brain, and if not for Mr Rotimi’s* solid teaching and patient explanations, I’d have been lost.

    When it became time to write JAMB in 2010, my neurosurgery dreams were already extremely shaky. I’d barely passed the core subjects at O’ levels, and I knew it wasn’t good enough for medicine, so I decided I could also change lives in physiotherapy. I applied for it, passed and got admission the following year.

    By the second semester of my first year, I knew I’d made a mistake. I couldn’t understand most of my courses, and even before the results came in, I suspected I’d have carry overs. I had six. 

    A lecturer advised me to consider changing departments because I’d likely be asked to withdraw by the end of second year. I took his advice and transferred to biology education. I knew I couldn’t survive a course like biochemistry or microbiology, so I rationalised that education would help me be a Mr Rotimi to students like me who struggled to study. We can’t all be doctors and physiotherapists just because we’re in the sciences. 

    Career change one.

    I did infinitely better in education, and by the time I graduated in 2016, I was sure teaching was my passion. But Nigeria soon taught me passion doesn’t count for much in these streets. 

    I taught in the North during my NYSC year, and it was a terrible experience. If students didn’t come to school bare-footed, they stopped coming at all because they were married off or needed to work for money. I once made the mistake of laughing when a nine-year-old student told me that a religious leader told them, “School is a sin.” He looked at me coldly, and in broken English, warned me never to try it again.

    I moved back to the South-West after my service year in 2017 and got a job in a private school, but while I no longer had disappearing students or thinly veiled threats to my life, it was a wake-up call to just how bad the education system is nationally. Students and teachers were nonchalant. The school only cared about collecting money from parents and making sure students got good grades on paper, even if it involved “dashing” them marks. At ₦‎18k/month, my salary wasn’t exactly the best motivator either.


    RELATED: What She Said: I’ve Given Up on Teaching in Nigeria


    By 2018, I’d seen enough and could no longer imagine teaching for the rest of my life. I started hunting for random jobs. I even applied for a restaurant supervisor position, and when the interviewer asked, “Where do you see yourself in five years?” I went blank. Does anyone really know the answer to that question?

    I soon found a job opening for a health, safety and environment (HSE) officer. While I didn’t have the certifications they required and couldn’t apply for it, the job description seemed straightforward enough. Plus, the proposed pay was ₦‎90k/month. I was immediately interested.

    I started researching the field, and I liked what I saw. I could work almost anywhere, even outside the country, and I thought I only had to take some short courses to become a professional. I even started to dream about working in FMCG multinationals. HSE looked like my final bus stop. 

    Career change two.

    I resigned from my teaching job and started my certification journey with a couple of free courses on a popular online safety and health training platform. I then moved on to an HSE level 1 certification, which cost about ₦‎35k. Fortunately, I got a six-month HSE intern position at ₦‎30k/month shortly after. In my head, all I needed to do was impress my employers so they’d consider retaining me after the internship.

    I finished my internship in mid-2019, and when I asked about the possibility of retainment, they said it wasn’t possible. It turned out I still had a ton of certifications and professional memberships needed to be a confirmed safety professional in Nigeria — certifications I couldn’t afford. Some industries even require a master’s degree.

    I decided to push my luck and apply for other HSE jobs, but by 2020, I knew my safety professional dream wasn’t realistic anymore; I had no money or reasonable experience. All this, combined with the uncertainties of the pandemic, pushed me into a depressive state. I was unemployed with no sense of direction or plan for my career. There was no pressure from my family, but I felt like I wasn’t living up to their expectations.

    [ad][/ad]

    I tried to pull myself out of that mental state by watching career-related motivational and self-help videos on YouTube, but it somehow made it worse. They kept saying, “Do what you love, and you’ll never work a day in your life,” but I didn’t know what I loved doing anymore. They also talked about the importance of deliberate “career planning”. While it all sounded good, I was just as confused as ever.

    Then in 2021, a friend told me to try social media management. She offered to take me through the basics as she was a social media manager herself. She also told me stories about people earning in dollars just by managing social media accounts. She was earning about ₦‎100k/month from managing three accounts, but at least, she didn’t have to leave her house. It seemed simple enough, and with the whole world going remote, it was a sensible career path. So, I decided I’d be a social media manager.

    Career change three.

    I opened new Instagram and Twitter accounts and started applying everything my friend taught me. I even started to enjoy it and grew my accounts quickly by taking part in trends and using reels. I also started cold-emailing potential clients. I got about two or three short-term clients, but my big break came in 2022 when I got a job as a community manager. I’m still at it, and my salary has remained ₦‎150k/month.

    My job is great, but I know I can’t do it long-term. Who would want to hire a 30 or 40-year-old social media manager? Even now, some companies would rather hire a content marketer who’d handle social media with their other tasks rather than hire both a content marketer and a social media manager. What happens to me then?

    It’s funny how I’ve made so many career changes, but I still don’t know what to do with my life. I attend many career webinars, but these “career coaches” really need to know that not everyone can afford to “follow their passion”. When I speak to senior colleagues and friends about my confusion, they mostly advise me to pick my most lucrative skill and make a career out of it. But the problem is, I’m not sure I have specific skills. I just know how to perform well on whatever task is in front of me at any given time.

    If you ask where I see myself in the next couple of years, I’d probably say “Content marketing” because it’s the next reasonable step from social media management. But if I get a job as an operations executive tomorrow, my future ambition would likely change to “Operations management”.

    I’m honestly just winging it in life, so don’t ask me what will happen tomorrow.


    *Names have been changed for the sake of anonymity.

    NEXT READ: I’ve Chased Money All My Life. There Has to Be More

  • How Are Small Business Owners Dealing With Inflation in Nigeria?

    How Are Small Business Owners Dealing With Inflation in Nigeria?

    Within the space of two months, fuel prices have tripled, the naira has fallen to record lows and inflation has gone through the roof. 

    Now more than ever, doing business profitably in Nigeria has become even more difficult. How has this affected small business owners? I spoke to a number of them about how they’re staying afloat during this period.

    Some have had to increase retail charges

    “I sell decorative flowers, and my business depends on foreign exchange because many of my suppliers have to import the products. Since June [2023], prices from my suppliers have doubled, and I’ve had to do the same for retail. For example, a small flower vase that I used to sell for ₦9k just two months ago is now ₦17 – 18k. My customers are angry, and sales have reduced drastically, but I can’t afford to charge lower. If I sell everything at a loss, how would I restock?” — Glory, Flower shop owner

    “I deal with electronics, which means I need constant electricity so prospective buyers can test the products. Before now, I spent around ₦7 – 10k weekly on fuel. Now, I ration my fuel usage but still spend close to ₦21k weekly. I’ve had to increase my prices by 30% to meet up with the operational costs. I may even have to increase it again because supply has also become more expensive. I have to transport my products from Lagos to Ekiti, and shop rent is still there o.” — Nedu, Electronics dealer 

    “The difference hasn’t been that much because my plant business only started operating in April [2023], but delivery costs have risen. When we started, we could do Uber delivery from our location at Surulere to Lekki at ₦3k, but now, drivers don’t accept anything less than ₦4,500. The cost of decorative items like plant pots and white stones have also increased, which of course, increases the selling price. We informed our customers of the price change and increased delivery fees; they’ve been good sports about it. We also try to give a subsidy of sorts on delivery by paying a percentage of the cost so it’s not too costly for our customers.” — Tobi, Plant and furniture business owner

    Others have had to take a break

    “Inflation is dealing with me, not the other way around. I market bags on WhatsApp for a commission fee from a wholesaler, but sales have been really bad for about two months. The prices have doubled, and people are looking for what to eat, not fashion. In a good month, I used to make around ₦40k in commissions, but I’ve not sold anything since July. I just want to take a break and re-strategise.” — Becca, Fashion entrepreneur

    “I sell food, and I normally cook twice a day to meet up with demand. But I’ve had to limit my cooking to only mornings because of the high cost of food and items like plastic spoons, nylon and “takeaway” plates. Customers complain about the reduced food quantity, and some even eat on credit. I’ve moved from making around ₦6k in daily profit to about ₦2k. It’s hard.” — Iyabo, Roadside food seller

    Others just closed down

    “I’ve had my provision store for about three years but closed it down last month. Sales have been challenging since last year, but 2023 has been something else. 

    I used to get items from my wholesaler on credit with the agreement to pay back when I need to buy more, but she’s now refusing to sell on credit. And it’s not her fault; the economy isn’t smiling at all. I still have drinks in my freezer that I haven’t been able to sell because the limited power supply means they can’t get cold, and I don’t have money to fuel my generator regularly. I’ll find a way to sell them off later. For now, I’m just tired of selling at a loss.” — Gold, Provision store owner

    “I started making natural hair care products in January, but I’m stopping this month because it’s too expensive to keep up. I was still struggling to build my client base when the cost of production went up. For example, a cream I sell for ₦4k used to cost ₦3,200 to produce. Now, it costs ₦4,100 to produce. How do I tell the customers I’m still trying to keep that I’m increasing prices just seven months after I started selling?” — Moji, Haircare entrepreneur

    [ad][/ad]


    NEXT READ: Are You Financially Irresponsible, or Is It Nigeria?

  • All You Should Know About Building an Exciting Content Marketing Career

    All You Should Know About Building an Exciting Content Marketing Career

    Every week, Zikoko will share the hustle stories of Nigerians making it big in and out of the country. With each story, we’ll ask one crucial question in several ways: “How you do am?”


    Who is a content marketer?

    Google will likely answer this question in a number of ways, but in summary, a content marketer is a storyteller. You remember that one kid in school who’d narrate movies and season films during break time to a crowd of attentive listeners? That’s kinda like what a content marketer does.

    They identify, create and distribute engaging content to attract a target audience and get them to interact with the products or services that a business offers. Content marketers employ various processes like market research, content strategy, copywriting and search engine optimization to convert prospects into customers.

    Is that similar to being a copywriter or digital marketer?

    A little, but they’re not exactly the same thing. 

    Copywriting is more direct and is written to persuade, sell or trigger immediate action. But content marketing involves content that provides long-term value and is a gradual attempt to build relationships with the target audience and generate leads for the business. A content marketer knows when to apply copywriting, but their entire content strategy isn’t designed to only produce short-term results.

    Content marketing is also sometimes considered to be digital marketing, but while they work hand-in-hand, there are slight differences in the sense that while all content marketing is digital marketing, not all digital marketing can be said to be content marketing.

    Wait. I’ll explain

    In content marketing, providing information to build trust is a major component of marketing. In digital marketing, online promotion is the main strategy. This involves pay-per-click advertising, like some of those (slightly annoying) unskippable ads on YouTube and other social media marketing efforts. 

    In summary, many of the strategies in digital marketing don’t include informational content, which is central to content marketing. 

    What skills do you need?

    Writing is a key skill in content marketing. Remember, you’re telling a story, so you’ll need to know the most compelling and engaging way to tell it. 

    Not like this, but you get the picture

    Search engine optimization is also necessary to help you push the content you create higher in search engine results pages. Other must-have skills include content strategy and management, social media content creation, analytics and social listening.

    A degree in marketing is beneficial, but not a strict requirement. You can always take content marketing courses and explore freelance or entry-level content marking opportunities to build your skill and experience.


    RELATED: How to Get Into Product Marketing as a Newbie


    Where can a content marketer work?

    The entire business industry has come to the point where they know excellent content equals brand awareness. So, content marketing has a place in almost every industry, especially tech, media, health and FMCGs.

    How much do they make?

    Content marketers are in reasonably-high demand these days, and while earning power depends on experience and the company or industry you work with, you can still make good money. On average, a newbie can earn around ₦100-200k/month, and a more experienced marketer can earn about ₦400-500k/month. 

    In conclusion

    If you hope to build a career in content marketing, note that strong storytelling and strategy need to be part of your skill set. For newbies just starting out, consider seeking out marketing communities and consciously network with other professionals to grow professionally and increase your earning potential.

    [ad][/ad]


    NEXT READ: What Do You Need to Become a Musician in Nigeria?

  • The #NairaLife of the Freelance Writer Who’s Seen Better Days

    The #NairaLife of the Freelance Writer Who’s Seen Better Days

    Every week, Zikoko seeks to understand how people move the Naira in and out of their lives. Some stories will be struggle-ish, others will be bougie. All the time, it’ll be revealing.


    Kwakol Markets is a global broker that lets you trade multi-asset financial markets with ease. They aim to provide transparent and innovative technology that gives you a simple, secure and superior experience.  Start trading with Kwakol Markets today and create the future you deserve.


    Tell me about your earliest memory of money

    My uncle gave me ₦100 when I was 11 years old. It was the biggest money anyone had ever given me besides the usual ₦10 I got annually from neighbours and family during Christmas and New Year. Of course, my mum took the money to “keep it for me”.

    And you never saw it again

    I never did o. But sometime later, when I was in JSS two, I also started making my own money.

    How?

    A street friend introduced me to a man who made bulk dusters and chalks for blackboards. He provided the wood and rug materials for the duster’s surface, and our job was just to assemble the materials to produce a ready-to-use duster. 

    We worked after school, and he paid ₦1 for every duster. My friend and I each typically made an average of 50 dusters in the few hours we spent there every day.

    Were your parents aware of this?

    They were aware, but they didn’t know the exact amount I earned. They just knew I used it to supplement the ₦20 they gave me for snacks. The duster money helped because the ₦20 I got was only enough for a meat-pie, or at best, a plain plate of rice. With the money from my job, I could afford meat and the occasional FanYogo or Tasty Time drink.

    I stopped working with the man after a year — he started owing and defaulting even after several promises to pay. Imagine owing ₦1. 

    Anyway, I had to go back to managing the ₦20 from my parents.

    Omo. What did your parents do for money?

    My mum sold cement, and my dad was a police officer until he got wrongfully dismissed from the force in 2007.

    What happened?

    The Inspector General of Police at the time, Sunday Ehindero, had set up a task force to prevent police officers from collecting bribes. They’d randomly stop officers and search them. They even stipulated a particular amount of money expected to be the highest amount found on a police officer at any given time.

    While this was happening, my dad was assigned on special duty to guard a bank along with some other colleagues. The bank typically paid the officers a bonus for the protection. One day after my dad and his colleagues got a bonus payment, the IGP’s task force accosted and found the money on them. All efforts to explain the source of the money fell on deaf ears. It wasn’t the first special duty he’d done, and even the bank manager testified to making the payment.

    My dad and his colleagues were imprisoned for about three months before they were released and dismissed from the force.

    Wow. What was this period like at home?

    It was tough. My mum became the breadwinner, but she also lost her shop to a road expansion project. Although she moved her shop to a new location, sales weren’t great at the new place. 

    This happened after my dad’s dismissal, so things got tougher. We only had two meals a day and couldn’t afford new clothes or shoes. I’m the last born of five children, and I was still in secondary school. I remember always complaining about my tattered uniform and threatening not to go to school until she got me another uniform. I was 15 years old.

    Did your dad try finding work again?

    He tried his hands at other things. After the dismissal, he started buying multiple kegs of palm oil from our village and reselling them in Lagos. He did that for about three years, including some other side hustles. He also got rent from our tenants, and that was his primary income source around the time I finished secondary school in 2008, and WAEC became my stumbling block.

    How so?

    I wrote WAEC three times. The first one was a complete write-off. I decided to be serious the second time, but I didn’t make all my papers. The third time was the charm. That was in 2012. 

    I wrote JAMB the following year, passed and got admitted to study banking and finance at a Polytechnic. Then ASUP decided to go on strike for a year, and I didn’t resume school till late 2014.

    So it took you six years in total. What were you doing while you waited?

    Between 2008 and 2012, I sold newspapers. Every morning at 5 a.m., I’d leave my house at Ipaja and go to Oshodi to pick up the newspapers. By 7 a.m., I’d be back at my sales stand at Ipaja where I’d stay till I sold all the newspapers. This brought in ₦2,500/week.

    When I left in 2012, I went to work at a Coca-cola depot where I offloaded crates of drinks from the truck and occasionally attended to customers. I did this from 8 a.m. to 6 p.m. daily except Sunday — my day off. 

    My starting salary was ₦8k/month; then it increased to ₦9k after a month because they noticed I was hardworking. Funny enough, they hired someone almost immediately after and paid him ₦10k. I felt cheated and let them know. They tried to match the ₦10k, but I insisted on ₦12k, and they agreed. I worked there till I had to leave for school in 2014.

    A negotiation masterclass. What were you spending on?

    Mostly on feeding and clothes. I also paid my last two WAEC fees myself —about ₦6k each. My dad paid for the JAMB exam.

    Coincidentally, my dad and his colleagues got reinstated into the police force the same year I resumed school at the polytechnic. They’d been appealing the wrongful dismissal since 2007, but our judiciary system kept dragging it. They weren’t financially compensated, as far as I know, but my dad was able to take some exams two years after the reinstatement and got promoted to sergeant from his corporal cadre.

    Interesting. Did you do anything else for money in school?

    Not at first. My sister was also in my school, so I relied on her and the monthly ₦4k my dad sent me. It was just enough for feeding and nothing else. Sometimes I inflated my school fee figures, so I’d get extra money to buy textbooks.

    I was supposed to go for a one-year industrial training placement after I finished my National Diploma in 2017, but it didn’t work out.

    What happened?

    I heard a bank was paying trainees ₦40k, and I wanted that too, so I went to their Victoria Island headquarters to apply. They told me I needed a guarantor who was a senior staff at the bank. Because I didn’t know anyone, I went to the bank’s branch in my area and started begging the staff to stand in for me.

    Let me guess, they said no

    Of course. They didn’t know me from anywhere, and my promises to be a good boy didn’t work. 

    After trying and failing to get another job at a tomato paste-producing company, I abandoned IT and just resumed school for HND in 2018.

    What happened next?

    I started helping people to make school payments — school fees and acceptance fees — with my phone for a fee. When I was done with the payments, I’d print the receipts at a cafe, and hand them over to my client.

    I charged around ₦2,500 per person and had an average of 15 students at the beginning of each session. I did this until I left school.

    I also started getting paid to write during my HND.

    How did that happen?

    I often wrote for fun, and many of my friends knew this. One day, a friend reached out to me and told me I could make money from writing. 

    Subsequently, he introduced me to someone who paid me ₦10k to edit a 50,000-word novel. When I received the money, I was like, “Ah. This thing that I’ve been doing for fun all this while?” 

    I didn’t know it was possible. It opened me up to the potential of freelancing. Thankfully, I had a laptop, which my uncle had gifted me, so it made it easier. I started getting more regular gigs. One of them even paid ₦50k, and I used it to buy a new phone.

    Sweet

    I went for NYSC in 2020 and was part of the set that did most of our service at home due to COVID. So, there was more than enough time to focus on my writing gigs. The well-paying gigs worth ₦50k to ₦60k only came like once in two months during this time, but the small ₦5k 1000-word article gigs came more frequently.

    Where were the gigs coming from?

    I discovered that my main contact had a Fiverr and Upwork account. So, he was getting the jobs from clients and outsourcing them to me. Many of my other contacts also did the same thing. 

    What kind of writing were you doing?

    All kinds. Even if I didn’t know something, I never said no. One time a client asked if I could write a movie script. I’d never even seen what a script looked like before then, but I said yes and got the gig.

    I did my research, and downloaded movie script samples online to study before I even started the job. I delivered it and got paid ₦15k.

    How much were you making on average?

    ₦25k/month from writing, and ₦33k from NYSC, making around ₦58k monthly. Most of what I earned went into paying my portion of the rent for the apartment I shared with a friend, which was ₦100k. The rest went into buying a bed and other kitchen essentials in the house. 

    But I had about ₦300k saved up until I lost it all to a Ponzi scheme.

    Ah

    This was in February 2021. It’s not like I was greedy or looking for quick money. I just thought it was a legit investment scheme. Up until that point, I’d never invested in anything before. So when my girlfriend at the time introduced me to it, it looked promising.

    Unfortunately, it crashed soon after, and all the money I had saved up from my gigs, including my NYSC allowance for the previous three or four months, vanished. I almost got depressed, but fortunately, the gigs got frequent right after NYSC, and I didn’t have to mourn my losses for long.

    How often did you get gigs?

    I had about seven steady contacts, and I started charging around ₦4 per word, which brought about ₦150k/month. At that point, I decided I didn’t need to apply for jobs anywhere. I knew many of my coursemates earning ₦80k at bank jobs, and I was earning much more working from home. 

    Freelancing was treating you well

    It was. In 2022, I published my own fiction novel, but it didn’t turn out as well as I’d hoped.

    What happened?

    Firstly, it cost so much to publish. I’d initially tried to publish in 2019, but the publisher gave me a ₦300k estimate to print a thousand copies. I didn’t have the money, so I postponed it. 

    When I returned to the project in 2022, I found out I now needed ₦750k to publish the same number of copies. At the end of the day, I published only 100 copies at ₦220,000 — the way publishing works, it costs more to print a lesser number of copies.

    Secondly, I didn’t get as much support as I expected. I expected sales to come from family and friends who had been pestering me to publish a book, but support was minimal. I even had a deal with my alma mater to help sell the book to students in the general studies department. They saw the draft, agreed and promised to support, but in the end, it was just “aspire to Maguire”. When I didn’t have money to publish the 1000 copies, they said they needed at least 500 copies for a start, which I couldn’t afford.

    So the school was out of it

    I had to take my books home to sell. Maybe I should have done more marketing, but that would have also cost money I didn’t have. So, I relied on my social media to market. I sold them at ₦3k each, sometimes ₦2,500. The cost of publishing each one was ₦2,200, so I made ₦300 to ₦800 as profit. So far, I’ve only sold about thirty copies. The rest are still in my house looking at me.

    Did you only publish physical copies?

    I also published on Amazon and OkadaBooks, but sales have been very poor. My marketing efforts could have been better, but I’ve also realised that Nigerians hardly read. My money is still in OkadaBooks because they don’t allow you to withdraw until you make ₦10k in profits after their cut. I’ve only made ₦2k. I have other books there as well, but sales have been skeletal. I’m yet to make any profit from Amazon.

    What does your finances look like these days?

    Honestly, not great. I started noticing a dip in my writing gigs in August 2022. My dad was hospitalised, and I had to stay with him in the hospital for two months. I hardly worked during that period. My dad later passed, and it was a tough period for me.

    I’m really sorry

    Thank you. By the time I came back to focus on work in October, the gigs stopped. I reached out to my most consistent contact, and he explained that his Fiverr and Upwork accounts had been closed.

    Why?

    Anyone familiar with these freelance platforms knows how difficult it is to get jobs if your profile has “Nigeria” on it. So, most people use fake foreign accounts to get gigs. But the platforms started clamping down on fake accounts and anyone they found operating in a country different from what their profile stated. Once the account was closed, any money that was still there was confiscated as well. This affected most of my contacts, and many of them are yet to recover.

    Damn

    It made me decide to open my own Upwork account, but since November 2022 till now, I’ve only got one $25 writing gig. The competition on the platform has become so intense now. 

    You have to use “connects” to apply for gigs. But people also bid to get their applications seen. So you can use 50 connects to bid for a job now, and someone will bid 100 connects to get to the top of the list. Even that isn’t sure because yet another person can come and bid 200 connects to take first place. It’s like using money to look for money, but not even seeing the money.

    Wiun. Are you still getting any referrals from contacts, though?

    Yes, but it’s far below 2021 levels. Now, I get about one or two gigs a month. I don’t think I’ve made up to ₦50k all year from freelancing.

    How are you surviving?

    I started writing final-year projects for students, charging about ₦25k to ₦30k per student. The last session just ended in April, and I wrote projects for about seven students in total. 

    How are you thinking about long-term career plans?

    I’m ready to leave the freelance life behind and work in a structured environment, at least for now. The gigs are no longer frequent, and I want to take a break from working from home. I’m looking for copywriting or content writing positions, and I’ve been applying everywhere. I’ll still take on writing gigs if they come, but I need the security and consistent income a salaried job will provide. On average, I put out at least 10 applications a week. 

    Any luck?

    I’ve only had about three interviews so far, but no job offer. I’m still holding out, though.

    What do your monthly expenses look like?

    The miscellaneous expenses include church offering, transport fare, and haircuts. I usually stock groceries that can last 2-3 months at a time, so the ₦20k for feeding goes to buying ingredients for soups/stews, bread and other perishable items that can’t be stocked. When I’m out of food items, restocking costs around ₦50k.

    What was the last unplanned expense you made?

    This question triggered me because I just fixed my phone’s screen last week for the second time this year. It cost me ₦20k to fix it. Imagine that kind of money going down the drain in this economy.

    I feel your pain. Do you have any savings?

    I have ₦50k locked up till next month in an online bank, and I’m too sure it’s what will save me by the time next month comes.

    How much do you think you should be earning right now?

    Anywhere between ₦150k and ₦200k, depending on if I get a job in Ibadan or Lagos, factoring in the cost of living, rent and transportation in both cities. I can even take any amount if it’s a remote job. I know I’m very good at what I do and will be an asset wherever I am. I just need to get the job first.

    Is there anything you want right now but can’t afford?

    A new laptop and phone. Both would cost about ₦400k — ₦250k budget for the laptop and ₦150k for the phone.

    On a scale of 1-10, how would you rate your financial happiness?

    3. There’s food on my table twice a day, and my laptop and phone are still manageable, so I can’t complain. But things can get so much better. I hope to get married in the next one or two years, but I’ll need my earnings to improve for that to happen.


    If you’re interested in talking about your Naira Life story, this is a good place to start.

    Find all the past Naira Life stories here.

  • What Do You Need to Become a Musician in Nigeria?

    What Do You Need to Become a Musician in Nigeria?

    Every week, Zikoko will share the hustle stories of Nigerians making it big in and out of the country. With each story, we’ll ask one crucial question in several ways: “How you do am?”


    Mo’Believe’s hustle story took us through how he built a music career and launched two albums as an independent artist. Now we know how he did it. If you also want to make a career out of your musical talent, this guide is for you.

    Firstly, know your sound

    You’re probably considering a music career because you have a knack for singing or songwriting. That’s great, but to make a career out of it, it’s important to figure out what music genre you excel at. Is it rap, alté or afrobeats?

    This may involve a lot of trial and error, but it’s a crucial step in discovering your sound and building a brand as a musician.

    Hone your skills

    You know how people who have a natural talent for, say, art or solving mathematical problems still go to school to learn better techniques and turn their talent into marketable skills? That’s how it is for musicians too.

    Perfecting your craft requires consistent practice and an open approach to constructive criticism. You can do this through regular voice training, writing songs as your creative spirit directs, and getting people to listen to your work and share their thoughts. Apart from external validation, perfecting your craft will boost your confidence in your skills as a musician, and that confidence is key for the next step.

    Put yourself out there

    The music industry in Nigeria is already saturated with artists hoping to blow, but you’re trying to enter the same industry and get people to know your name. How do you put yourself out there?

    • The choice of a producer is an important one: You can’t really call yourself a musician if you haven’t released a track, and that’s where music production comes in. Like Mo’Believe noted, music is made up of two important parts: songwriting and production. The production needs to convey the talent you already possess in a way that thrills the audience. The Nigerian audience tends to gravitate towards danceable music, but there’s still an audience for meaningful lyric-powerful music if that’s more your speed.
    • Brand and market yourself: If you don’t do it, who will? Social media is an advantage because everyone is already there. Share your work on social media, and interact with your fans/anyone who shows appreciation for your work. You could even have a mailing list where you share updates with your audience so they feel invested in your journey.
    • Don’t be shy to perform for free: Remember, the goal is putting yourself out there. New musicians aren’t always able to command as much performance fees as their well-known counterparts, but performance gives visibility. And visibility eventually leads to profitability.

    You’ll need funds

    Music is a career that’ll hold onto your resources like superglue. You’ll need money to record songs, network with others in the music industry, and promote your songs from time to time. So, for a musician just starting out in the industry, having a side gig or glucose guardian will be beneficial, something else that funds your music career before it becomes profitable.

    So, how do you make money?

    Musicians in Nigeria make money in a number of ways:

    • Music performances: This is pretty straightforward. Individuals or organisations may approach you to perform at their events for a fee. Upcoming musicians may also send proposals offering to perform at certain events for visibility or a small fee. Payment is usually determined by how much influence the musician wields.
    • Revenue from streaming music: While payments from streaming services like Spotify, Apple Music or Deezer are quite small, it tends to build up based on how many streams are accumulated on your song. For example, Spotify pays between $0.003 to $0.005 per stream.
    • Music shows or tours: Once you’ve gathered a reasonable fanbase, you can organise shows or tours and sell tickets.
    • Partnerships and endorsements: This is usually an option for the more well-known ones, but musicians also make money from brand deals and endorsement payments.
    • Record labels: Getting signed to a record label may be the goal for many young musicians, but you should take care to avoid falling into dubious record deals that leave the artist with little to no earnings. Before joining a record label, it’s best to do your research, preferably with a good entertainment lawyer.

    The takeaway

    Building a music career requires a lot of effort, passion and consistency. There’s no one way to “blow”, but consistency is definitely one of the ways.


    NEXT READ: Fancy a Career in Social Media Influencing? Here’s What You Should Know

  • How Nigerians Deal With Realising They’re Underpaid

    How Nigerians Deal With Realising They’re Underpaid

    For a country that still has its minimum wage at ₦30k in 2023, many 9-5ers in Nigeria must be used to their salaries not matching the level of work they put in at their job.

    But how does it feel to realise you’re earning far less than your colleagues in the same workplace, and how do you handle it? These young professionals share their experiences.

    “I threatened to leave… and they fixed up”

    — Funmi*, 24, Content marketer

    In 2022, a recruitment agency hired me as a content marketing intern with a ₦40k salary. It was low, but I figured I was just an intern and wouldn’t do much. I was wrong. It turned out the content marketer I was supposed to intern with had already put in his notice. So two weeks after I resumed, I worked as the content marketer while I was still an intern on paper.

    I handled email marketing, social media management, video production, script writing and even helped recruit for the different companies we serviced. I did all that for four months without complaining because I was “going above and beyond”. But I somehow stumbled on the former content marketer’s payslip one day and saw that they paid him ₦90k. More than double my salary, and I was doing even more work than he did.

    I emailed the MD explaining that I wasn’t being compensated enough (they didn’t know I saw the payslip) and said I’d like to put in a two-month notice. They called me immediately, and we talked through it. They increased my salary to ₦95k and officially updated my title to content marketer.

    “I asked for a raise and never got it”

    Jonah*, 29, Lawyer

    My first job was with this legal firm in 2015, and my salary was ₦50k. The work was crazy. I worked all week, including Saturdays. I also had to go to court almost on a daily basis and provide legal drafts. On top of that, they always delayed salary by at least two weeks.

    During one of those salary delays, I was complaining about it to a colleague, and she went, “They’ll still hold someone’s money on top of the ₦70k they’re paying”. I was confused and asked more questions about the salary. This colleague and I were hired on the same day, yet they were paying her ₦20k more.

    I spoke to my bosses and noted that I was the lowest-paid lawyer there, without mentioning where I got the information. They promised to give me a raise after three months, but it never happened till I left them two years later.

    “I just looked for another job”

    — Regina*, 23, Social media manager

    I got a job managing the three social media accounts of a lifestyle coach in 2021, and my salary was ₦60k. She paid for my internet subscription, but I almost always had to buy more data to supplement it. She was aware of this but didn’t increase the data allowance.

    During an appraisal call six months into working with her, she mentioned that she was actually willing to pay me ₦100k when she first hired me, but I didn’t “defend my value”. She expected me to take it as a lesson to always negotiate my salary and not just accept the first amount the recruiter offers. It was funny because this same woman refused to add ₦10k for a higher data plan. I just took her advice and looked for another job.


    ALSO READ: The Nigerian Millennial’s Guide to Earning What You Deserve


    “I’ve stopped overdoing”

    — Omolade, 25, Business analyst

    I got my current job in 2022, and I was so excited about the salary (it’s double my previous salary) that I didn’t even think about negotiating. 

    A couple of months back, I realised I could’ve gotten more. The budget for the role was three times what I was offered. I guess it’s not their fault I didn’t ask for more, but I can now see why the budget was so high. The workload is a lot, and when I first got in, I was working round the clock. Now, I’ve stopped overdoing. If I’m unable to complete a task, I move it to the next day. But I don’t know if I’ll bring up the possibility of a salary review anytime soon because they use “outstanding performance” as a yardstick for salary increases.

    “There was nothing I could do”

    — Idowu, 27, Writer

    I worked with a book publisher for about six months in 2019, and I only got paid twice during that time.

    I did a whole lot for the ₦50k that was supposed to be my monthly salary. I was a ghostwriter, editor and ebook designer for about four authors. The editor-in-chief kept blaming the unpaid salaries on delayed client payments. When they missed payments the fourth time, I decided to start working from home because I could no longer afford the transport fare. That was when I found out my colleague was making ₦10k extra, even though we were doing the same thing. There was nothing I could do, so I just kept working from home. 

    They eventually laid us off, citing financial challenges. They promised to pay their debt when they got money. I’m still waiting.

    “I’m hoping for a raise”

    — Yinka*, 26, Executive assistant

    My official job description says “executive assistant,” but in reality, I’m a content creator, social media manager, customer service agent, travel agent, email marketer, photographer and whatever else my CEO decides he wants me to do.

    I got this job three years ago, and my salary is still the same: ₦80k. It’s nothing compared to how much money this company makes. My boss goes on holiday every market day, yet I only earn ₦20k more than the office cleaner. I’ve suggested a raise to my boss, and I’m hoping it comes soon. I’m also on the lookout for better opportunities, but I haven’t seen any yet.

    *Some names have been changed to protect their identity.


    NEXT READ: 7 Nigerians on the Nicest Things a Boss Has Done for Them

  • 8 Warning Signs You’re Becoming Capitalism’s Strongest Soldier

    8 Warning Signs You’re Becoming Capitalism’s Strongest Soldier

    There’s a thin line between liking your work and loving it so much that it actually takes over your life.

    If you notice these signs, just know you’re one email away from becoming capitalism’s strongest soldier.

    You reply to emails in less than five minutes

    That’s not even productivity anymore. What happened to taking time to read, digest and think about 40 different ways to respond before actually responding?

    Your laptop is your favourite accessory

    You take your laptop everywhere. By the time you start thinking of laptop space when you purchase bags and purses, just know there’s no turning back. You’ve been got.

    You don’t know how to go on leave

    Even when you go on leave, you find yourself thinking about work or “checking in” to confirm everything’s going on smoothly while you’re away.

    You receive more calls from your boss than your significant other

    That’s if you even have a significant other since you’re more likely to cancel plans to do more work.

    You start dreaming about work

    You know it’s bad when your dreams are just you thinking about deliverables and pending tasks.

    You think your coworkers are lazy…

    Because no one can measure up to your idea of efficiency. Sorry o, Mr Efficient.

    …But they think your own is too much

    You always miss out on office gossip because you’re always immersed in work. Spoiler alert: they kinda hate you.

    You’re available after hours

    Once you become your boss’s go-to person for late-night and weekend requests, just know that play has turned to dance.


    NEXT READ: Employers, Here’s How to Actually Support Your Staff in These Trying Times