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  • #NairaLife: How Could This Social Media Manager Save Double His Salary Every Month?

    #NairaLife: How Could This Social Media Manager Save Double His Salary Every Month?

    Every week, Zikoko seeks to understand how people move the Naira in and out of their lives. Some stories will be struggle-ish, others will be bougie. All the time, it’ll be revealing.


    Nairalife #250 bio

    What’s your earliest memory of money?

    I didn’t pay much attention to money until I graduated from secondary school and got my first job as a teacher. Prior to that, my parents provided everything I needed. It’s not like we were rich. My dad was a civil servant, and my mum was a petty trader, so things were average at best. But they did their best to make sure my siblings and I were comfortable in school. If we didn’t take homemade lunch with us, they’d give us lunch money. So thinking about where money came from wasn’t top of mind until I got that job.

    Let’s talk about your first teaching job

    I finished secondary school in 2009 and decided to do something while waiting for university admission. So, I got a job teaching primary four students all subjects for ₦4,500/month. My salary was increased to ₦5,500 three months later.

    The first thing I did when I started earning a salary was to save up for a Nokia torchlight phone, which cost about ₦10k – ₦11k. Then, my dad took me to the bank to open an account so I could save my money there. 

    I didn’t save sha. When salary landed, I’d buy clothes and recharge cards for my phone and even my secondary school teachers. Sometimes, I’d give my mum money. I was quite generous because I had no expenses or responsibilities, so I gave it out freely.

    I left the job after a year to teach at my former primary school because they were going to pay more.

    How much?

    ₦7,500/month. But I only worked there for one month during summer lessons. The principal didn’t want to hire me when school resumed because he knew I was going to go to uni soon. So, I returned home until uni resumed in November 2010.

    Did you do anything for money while in uni?

    If you count scholarships, yes. I’d been hearing about them since my first year, but I didn’t pay any attention until my second year. I topped my class and was automatically shortlisted with one other person from my department. I did the assessment and got a full scholarship till my final year. 

    How much did the scholarship come with?

    They paid ₦150k into my account every year. My tuition was only ₦50k, so I had ₦100k to do whatever I wanted. I had to maintain a particular CGPA yearly to remain on the scholarship, though. Another rule was that I couldn’t take another scholarship, but I did anyway.

    The second scholarship was from an oil company and was worth ₦100k every year till graduation.

    Baller

    I only enjoyed the second scholarship twice before I was caught. Actually, I confessed. The people from the first scholarship had come for the usual review, and the person in charge was like, “I heard one of you is on another scholarship”. I think they just said that to scare us, but when they started asking us one by one, I said, “I am”, when it got to my turn. 

    They made sure I discontinued the other one. I had to write to the oil company asking them to stop the payments. 

    So, I was left with just ₦150k. After paying my tuition, I’d usually spend the rest carelessly on my girlfriend, food, friends and my parents. I got a laptop too.

    At the end of my third year, I got another ₦50k scholarship.

    What happened to not taking on more scholarships?

    Technically, I didn’t process the scholarship myself. I wrote the exam on behalf of a friend. We agreed to use my name and some of his own details — his year and department — and if I got in, I’d give him some percentage of the money. 

    I gave him half of the first payment, but I didn’t give him a cut in the subsequent two payments. 

    Was he okay with that?

    He complained, but the money was entering my account directly, and I basically did all the work, so he dropped it. I was now in my fourth year and needed money for my project and other off-campus accommodation expenses, so the extra income came in handy.

    Final year came, and the scholarships ended. I failed one of my final exams and had an extra year. 

    Yikes. So sorry about that

    Thanks. I didn’t want to take any risks, so I started going for night classes regularly. That was how I stumbled into a business opportunity. I noticed there were no snack or drink vendors at night in the building we studied in, so I started setting water and snacks on my table whenever I came to read. People would come to buy, and the demand became so high that I stopped reading for my class and focused on the business. 

    I moved my “stand” to the entrance of the hall. I’d regularly sell ten bags of pure water and several cartons of biscuits in one night. I even had to employ two part-time students to stand at my spot while I moved around to market my goods. I paid my staff in free biscuits and, sometimes, ₦1k per day. I made close to ₦30k daily, but I usually put most of it back into the business.

    How long were you at it?

    About two years. I started in 2015 and continued even after I sorted the extra year because I was still in school processing my NYSC and project.  

    By this time, some other people had noticed I was making money and decided to start their own night snacks and water business too. Then the school management became aware. Normally, businesses in school had to register through the authorities, but since I sold at night, they didn’t quickly catch on. I eventually stopped in 2017 because of the school’s wahala.

    I really made money within those two years. At one point, I was sponsoring my younger sister at the polytechnic and regularly sending money home to my parents.

    What did you do after?

    I went for service in 2018 and taught maths and other science subjects at a government school. They didn’t pay an extra allowance, and I had just the NYSC ₦19,800 monthly stipend. So, I started looking for other income opportunities. I first tried after-school tutorial lessons for ₦100 daily, but it didn’t quite take off. I was serving in the north, where students hardly came to school during the normal hours. So, I just made the lessons free as a form of community service. 

    Six months later, I got a secondary place of assignment from NYSC. It was at a private school in town that paid ₦15k/month, bringing my total income to ₦34,800.  

    I also decided to try the tutorial business in town — that one worked better. Though, the parents always negotiated payment to the extreme. It was ₦5k per child, but they’d bring two other siblings and say the ₦5k should cover them too. I sha accepted it. I just wanted to make money.

    What were your expenses like during this period?

    It was mostly feeding and transportation. The school I worked at gave me a two-bedroom apartment, so I wasn’t spending on accommodation. 

    Remember the students I was giving free lessons? I also paid some of their school fees and bought books and math sets for some of them to encourage them to come to school and keep participating in my class.

    Apart from these, I also sent money home and occasionally financially supported my pastor. I didn’t have any savings.

    Interesting. What happened after NYSC?

    Job applications. There was one that had five interview stages. I passed three and failed the fourth one. I was still in the north and was travelling down to Lagos for each of these interview stages. When it didn’t pull through, I decided to move to Lagos to focus on job hunting. This was late 2019.

    But when nothing came after two months, I returned to teaching for ₦15k – ₦20k per month. When COVID lockdown happened in 2020, I used the opportunity to learn copywriting and social media marketing. All the money I made from teaching paid for my digital marketing classes. It was like a new world. I started offering services as a freelancer, even though I did a lot of free work in the beginning. Once in a while, I got social media management and digital marketing gigs and made the odd ₦10k – ₦20k.

    In October 2021, I landed my first full-time job as a content writer and social media manager at a real estate company. My salary was ₦40k/month, and I got free accommodation in Ikeja.

    I was also freelancing on the side: CV writing, LinkedIn optimisation, personal statements, social media management, and everything else that came. My goal was to save ₦100k per month, and I planned to do that with the side gigs.

    How did you manage the side gigs with a full-time job?

    My job required me to be online, and I had access to the office Wi-Fi and electricity, so I used the resources to work on my freelance gigs.

    I didn’t keep a record of how much I made, but I met the ₦100k/month savings goal a couple of times. Then around the end of 2021, the office headquarters moved to Banana Island. The long commute from Ikeja was so expensive, and I couldn’t keep up, so I resigned in January 2022.

    Did you have another job lined up?

    I freelanced for a bit, taking up social media management gigs to stay afloat. But in March 2022, I got a digital marketing role at an agribusiness company in Abuja, so I had to move. My salary was ₦100k/month. 

    This one didn’t come with accommodation, and I initially squatted with a friend. But his place was far from the office, so I started living in the office to save transportation costs. There was always light and data, so I didn’t have to pay for those. It also meant I could save more. With my freelance gigs, I saved ₦150k in some months; other times, I saved ₦100k.

    Was there a particular savings goal?

    I wanted a new apartment in January 2023, so I was just locking the money — like fixed deposits — in a savings app until the new year.

    But my savings plan derailed a bit when I left the job after four months. They could no longer afford to pay me, so they discontinued my contract, and I returned to Lagos.

    Back to social media freelancing?

    I decided to focus more on CV writing and LinkedIn optimisation training. I realised the demand for social media managers was far lower than the supply. Anyone can wake up and start managing pages for ₦50k. I’d rather train someone in social media management than manage their page. 

    Going freelance meant my monthly savings had to stop. I was living in a single room that my elder brother left after getting married, and my younger brother came to stay with me, increasing my monthly expenses. The fixed savings I had couldn’t mature faster.

    When it matured in January 2023, I got paid ₦500k+, which went into renting and furnishing my one-bedroom apartment. I still freelance full-time, but my income has gotten better. Since January, I’ve been getting more gigs. I resumed my ₦100k monthly savings, and I’m now locking it till next year. My new goal is ₦1m by 2024.

    How much do you make from freelancing in an average month?

    I’m terrible at keeping track of my income. But I notice an inflow of at least ₦300k/month on my bank app, and I religiously save ₦100k.

    You seem to take saving very seriously

    If I don’t save, I have no option when I’m in need. It’s my safety net; I don’t have anyone else to run to. I even feel I should be saving more than I currently do. I’m not as prudent with my expenses as I want to be. I plan to take financial courses soon and explore long-term investment options like stocks and real estate.

    Can you break down your monthly expenses?

    Nairalife #250 monthly expenses

    Sometimes, I look at my income inflow on my bank app and wonder where all the money goes. The thing is, when I’m broke, I go on social media and aggressively market my services. When I get clients, and they pay, the money goes to solve any urgent need at that moment. I think that’s why it’s so difficult to track. 

    Do you ever worry about the unpredictability of freelancing?

    All the time. If I see a community management role in a decent company willing to pay ₦350k – ₦400k/month now, I’ll take it.

    I’m still actively job-hunting, but recruiters have just been ghosting me. I’ve gone through several interview stages with major companies. After creating three-month content strategy plans or visibility case studies as the final test, they go, “Unfortunately, you’re not qualified”. I’m not even interested in doing any case study again. It’s like free work.

    Is there a backup plan in case both freelancing and the job search don’t work?

    I’m currently taking a six-month software engineering program I started three weeks ago. A politician sponsored it, so I didn’t have to pay anything. There’s also the possibility of job placement at the end, so that’s my long-term career goal for now. At least, they say tech is where the money is.

    Is there anything you wish you could be better at financially?

    Definitely financial record-keeping. Maybe I’ll go and withdraw all my money so I can watch it physically leave my hand because, right now, I don’t know exactly how it moves.

    How would you rate your financial happiness on a scale of 1-10?

    5. I’m earning reasonably well, but it’s not stable. A full-time job would help me plan my finances better, and I’d then use my freelance income to augment it.


    If you’re interested in talking about your Naira Life story, this is a good place to start.

    Find all the past Naira Life stories here.


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  • The #NairaLife of the Freelance Writer Who’s Seen Better Days

    The #NairaLife of the Freelance Writer Who’s Seen Better Days

    Every week, Zikoko seeks to understand how people move the Naira in and out of their lives. Some stories will be struggle-ish, others will be bougie. All the time, it’ll be revealing.


    Kwakol Markets is a global broker that lets you trade multi-asset financial markets with ease. They aim to provide transparent and innovative technology that gives you a simple, secure and superior experience.  Start trading with Kwakol Markets today and create the future you deserve.


    Tell me about your earliest memory of money

    My uncle gave me ₦100 when I was 11 years old. It was the biggest money anyone had ever given me besides the usual ₦10 I got annually from neighbours and family during Christmas and New Year. Of course, my mum took the money to “keep it for me”.

    And you never saw it again

    I never did o. But sometime later, when I was in JSS two, I also started making my own money.

    How?

    A street friend introduced me to a man who made bulk dusters and chalks for blackboards. He provided the wood and rug materials for the duster’s surface, and our job was just to assemble the materials to produce a ready-to-use duster. 

    We worked after school, and he paid ₦1 for every duster. My friend and I each typically made an average of 50 dusters in the few hours we spent there every day.

    Were your parents aware of this?

    They were aware, but they didn’t know the exact amount I earned. They just knew I used it to supplement the ₦20 they gave me for snacks. The duster money helped because the ₦20 I got was only enough for a meat-pie, or at best, a plain plate of rice. With the money from my job, I could afford meat and the occasional FanYogo or Tasty Time drink.

    I stopped working with the man after a year — he started owing and defaulting even after several promises to pay. Imagine owing ₦1. 

    Anyway, I had to go back to managing the ₦20 from my parents.

    Omo. What did your parents do for money?

    My mum sold cement, and my dad was a police officer until he got wrongfully dismissed from the force in 2007.

    What happened?

    The Inspector General of Police at the time, Sunday Ehindero, had set up a task force to prevent police officers from collecting bribes. They’d randomly stop officers and search them. They even stipulated a particular amount of money expected to be the highest amount found on a police officer at any given time.

    While this was happening, my dad was assigned on special duty to guard a bank along with some other colleagues. The bank typically paid the officers a bonus for the protection. One day after my dad and his colleagues got a bonus payment, the IGP’s task force accosted and found the money on them. All efforts to explain the source of the money fell on deaf ears. It wasn’t the first special duty he’d done, and even the bank manager testified to making the payment.

    My dad and his colleagues were imprisoned for about three months before they were released and dismissed from the force.

    Wow. What was this period like at home?

    It was tough. My mum became the breadwinner, but she also lost her shop to a road expansion project. Although she moved her shop to a new location, sales weren’t great at the new place. 

    This happened after my dad’s dismissal, so things got tougher. We only had two meals a day and couldn’t afford new clothes or shoes. I’m the last born of five children, and I was still in secondary school. I remember always complaining about my tattered uniform and threatening not to go to school until she got me another uniform. I was 15 years old.

    Did your dad try finding work again?

    He tried his hands at other things. After the dismissal, he started buying multiple kegs of palm oil from our village and reselling them in Lagos. He did that for about three years, including some other side hustles. He also got rent from our tenants, and that was his primary income source around the time I finished secondary school in 2008, and WAEC became my stumbling block.

    How so?

    I wrote WAEC three times. The first one was a complete write-off. I decided to be serious the second time, but I didn’t make all my papers. The third time was the charm. That was in 2012. 

    I wrote JAMB the following year, passed and got admitted to study banking and finance at a Polytechnic. Then ASUP decided to go on strike for a year, and I didn’t resume school till late 2014.

    So it took you six years in total. What were you doing while you waited?

    Between 2008 and 2012, I sold newspapers. Every morning at 5 a.m., I’d leave my house at Ipaja and go to Oshodi to pick up the newspapers. By 7 a.m., I’d be back at my sales stand at Ipaja where I’d stay till I sold all the newspapers. This brought in ₦2,500/week.

    When I left in 2012, I went to work at a Coca-cola depot where I offloaded crates of drinks from the truck and occasionally attended to customers. I did this from 8 a.m. to 6 p.m. daily except Sunday — my day off. 

    My starting salary was ₦8k/month; then it increased to ₦9k after a month because they noticed I was hardworking. Funny enough, they hired someone almost immediately after and paid him ₦10k. I felt cheated and let them know. They tried to match the ₦10k, but I insisted on ₦12k, and they agreed. I worked there till I had to leave for school in 2014.

    A negotiation masterclass. What were you spending on?

    Mostly on feeding and clothes. I also paid my last two WAEC fees myself —about ₦6k each. My dad paid for the JAMB exam.

    Coincidentally, my dad and his colleagues got reinstated into the police force the same year I resumed school at the polytechnic. They’d been appealing the wrongful dismissal since 2007, but our judiciary system kept dragging it. They weren’t financially compensated, as far as I know, but my dad was able to take some exams two years after the reinstatement and got promoted to sergeant from his corporal cadre.

    Interesting. Did you do anything else for money in school?

    Not at first. My sister was also in my school, so I relied on her and the monthly ₦4k my dad sent me. It was just enough for feeding and nothing else. Sometimes I inflated my school fee figures, so I’d get extra money to buy textbooks.

    I was supposed to go for a one-year industrial training placement after I finished my National Diploma in 2017, but it didn’t work out.

    What happened?

    I heard a bank was paying trainees ₦40k, and I wanted that too, so I went to their Victoria Island headquarters to apply. They told me I needed a guarantor who was a senior staff at the bank. Because I didn’t know anyone, I went to the bank’s branch in my area and started begging the staff to stand in for me.

    Let me guess, they said no

    Of course. They didn’t know me from anywhere, and my promises to be a good boy didn’t work. 

    After trying and failing to get another job at a tomato paste-producing company, I abandoned IT and just resumed school for HND in 2018.

    What happened next?

    I started helping people to make school payments — school fees and acceptance fees — with my phone for a fee. When I was done with the payments, I’d print the receipts at a cafe, and hand them over to my client.

    I charged around ₦2,500 per person and had an average of 15 students at the beginning of each session. I did this until I left school.

    I also started getting paid to write during my HND.

    How did that happen?

    I often wrote for fun, and many of my friends knew this. One day, a friend reached out to me and told me I could make money from writing. 

    Subsequently, he introduced me to someone who paid me ₦10k to edit a 50,000-word novel. When I received the money, I was like, “Ah. This thing that I’ve been doing for fun all this while?” 

    I didn’t know it was possible. It opened me up to the potential of freelancing. Thankfully, I had a laptop, which my uncle had gifted me, so it made it easier. I started getting more regular gigs. One of them even paid ₦50k, and I used it to buy a new phone.

    Sweet

    I went for NYSC in 2020 and was part of the set that did most of our service at home due to COVID. So, there was more than enough time to focus on my writing gigs. The well-paying gigs worth ₦50k to ₦60k only came like once in two months during this time, but the small ₦5k 1000-word article gigs came more frequently.

    Where were the gigs coming from?

    I discovered that my main contact had a Fiverr and Upwork account. So, he was getting the jobs from clients and outsourcing them to me. Many of my other contacts also did the same thing. 

    What kind of writing were you doing?

    All kinds. Even if I didn’t know something, I never said no. One time a client asked if I could write a movie script. I’d never even seen what a script looked like before then, but I said yes and got the gig.

    I did my research, and downloaded movie script samples online to study before I even started the job. I delivered it and got paid ₦15k.

    How much were you making on average?

    ₦25k/month from writing, and ₦33k from NYSC, making around ₦58k monthly. Most of what I earned went into paying my portion of the rent for the apartment I shared with a friend, which was ₦100k. The rest went into buying a bed and other kitchen essentials in the house. 

    But I had about ₦300k saved up until I lost it all to a Ponzi scheme.

    Ah

    This was in February 2021. It’s not like I was greedy or looking for quick money. I just thought it was a legit investment scheme. Up until that point, I’d never invested in anything before. So when my girlfriend at the time introduced me to it, it looked promising.

    Unfortunately, it crashed soon after, and all the money I had saved up from my gigs, including my NYSC allowance for the previous three or four months, vanished. I almost got depressed, but fortunately, the gigs got frequent right after NYSC, and I didn’t have to mourn my losses for long.

    How often did you get gigs?

    I had about seven steady contacts, and I started charging around ₦4 per word, which brought about ₦150k/month. At that point, I decided I didn’t need to apply for jobs anywhere. I knew many of my coursemates earning ₦80k at bank jobs, and I was earning much more working from home. 

    Freelancing was treating you well

    It was. In 2022, I published my own fiction novel, but it didn’t turn out as well as I’d hoped.

    What happened?

    Firstly, it cost so much to publish. I’d initially tried to publish in 2019, but the publisher gave me a ₦300k estimate to print a thousand copies. I didn’t have the money, so I postponed it. 

    When I returned to the project in 2022, I found out I now needed ₦750k to publish the same number of copies. At the end of the day, I published only 100 copies at ₦220,000 — the way publishing works, it costs more to print a lesser number of copies.

    Secondly, I didn’t get as much support as I expected. I expected sales to come from family and friends who had been pestering me to publish a book, but support was minimal. I even had a deal with my alma mater to help sell the book to students in the general studies department. They saw the draft, agreed and promised to support, but in the end, it was just “aspire to Maguire”. When I didn’t have money to publish the 1000 copies, they said they needed at least 500 copies for a start, which I couldn’t afford.

    So the school was out of it

    I had to take my books home to sell. Maybe I should have done more marketing, but that would have also cost money I didn’t have. So, I relied on my social media to market. I sold them at ₦3k each, sometimes ₦2,500. The cost of publishing each one was ₦2,200, so I made ₦300 to ₦800 as profit. So far, I’ve only sold about thirty copies. The rest are still in my house looking at me.

    Did you only publish physical copies?

    I also published on Amazon and OkadaBooks, but sales have been very poor. My marketing efforts could have been better, but I’ve also realised that Nigerians hardly read. My money is still in OkadaBooks because they don’t allow you to withdraw until you make ₦10k in profits after their cut. I’ve only made ₦2k. I have other books there as well, but sales have been skeletal. I’m yet to make any profit from Amazon.

    What does your finances look like these days?

    Honestly, not great. I started noticing a dip in my writing gigs in August 2022. My dad was hospitalised, and I had to stay with him in the hospital for two months. I hardly worked during that period. My dad later passed, and it was a tough period for me.

    I’m really sorry

    Thank you. By the time I came back to focus on work in October, the gigs stopped. I reached out to my most consistent contact, and he explained that his Fiverr and Upwork accounts had been closed.

    Why?

    Anyone familiar with these freelance platforms knows how difficult it is to get jobs if your profile has “Nigeria” on it. So, most people use fake foreign accounts to get gigs. But the platforms started clamping down on fake accounts and anyone they found operating in a country different from what their profile stated. Once the account was closed, any money that was still there was confiscated as well. This affected most of my contacts, and many of them are yet to recover.

    Damn

    It made me decide to open my own Upwork account, but since November 2022 till now, I’ve only got one $25 writing gig. The competition on the platform has become so intense now. 

    You have to use “connects” to apply for gigs. But people also bid to get their applications seen. So you can use 50 connects to bid for a job now, and someone will bid 100 connects to get to the top of the list. Even that isn’t sure because yet another person can come and bid 200 connects to take first place. It’s like using money to look for money, but not even seeing the money.

    Wiun. Are you still getting any referrals from contacts, though?

    Yes, but it’s far below 2021 levels. Now, I get about one or two gigs a month. I don’t think I’ve made up to ₦50k all year from freelancing.

    How are you surviving?

    I started writing final-year projects for students, charging about ₦25k to ₦30k per student. The last session just ended in April, and I wrote projects for about seven students in total. 

    How are you thinking about long-term career plans?

    I’m ready to leave the freelance life behind and work in a structured environment, at least for now. The gigs are no longer frequent, and I want to take a break from working from home. I’m looking for copywriting or content writing positions, and I’ve been applying everywhere. I’ll still take on writing gigs if they come, but I need the security and consistent income a salaried job will provide. On average, I put out at least 10 applications a week. 

    Any luck?

    I’ve only had about three interviews so far, but no job offer. I’m still holding out, though.

    What do your monthly expenses look like?

    The miscellaneous expenses include church offering, transport fare, and haircuts. I usually stock groceries that can last 2-3 months at a time, so the ₦20k for feeding goes to buying ingredients for soups/stews, bread and other perishable items that can’t be stocked. When I’m out of food items, restocking costs around ₦50k.

    What was the last unplanned expense you made?

    This question triggered me because I just fixed my phone’s screen last week for the second time this year. It cost me ₦20k to fix it. Imagine that kind of money going down the drain in this economy.

    I feel your pain. Do you have any savings?

    I have ₦50k locked up till next month in an online bank, and I’m too sure it’s what will save me by the time next month comes.

    How much do you think you should be earning right now?

    Anywhere between ₦150k and ₦200k, depending on if I get a job in Ibadan or Lagos, factoring in the cost of living, rent and transportation in both cities. I can even take any amount if it’s a remote job. I know I’m very good at what I do and will be an asset wherever I am. I just need to get the job first.

    Is there anything you want right now but can’t afford?

    A new laptop and phone. Both would cost about ₦400k — ₦250k budget for the laptop and ₦150k for the phone.

    On a scale of 1-10, how would you rate your financial happiness?

    3. There’s food on my table twice a day, and my laptop and phone are still manageable, so I can’t complain. But things can get so much better. I hope to get married in the next one or two years, but I’ll need my earnings to improve for that to happen.


    If you’re interested in talking about your Naira Life story, this is a good place to start.

    Find all the past Naira Life stories here.